About Admedo
Admedo is a Media & Entertainment company based in London (United Kingdom) founded in 2012. Programmatic media buying platform. Admedo has raised $8.38 million across 3 funding rounds from investors including Sussex Place Ventures, MMC Ventures and Playfair Capital. The company has 18 employees. Admedo has completed 1 acquisition, including Dispop. Admedo offers products and services including Programmatic Platform, Data Management Platform (DMP), and Intelligent Targeting System. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Mobile. Its legal entity is ADMEDO LTD.
Company details
Admedo was founded in 2012 in London, United Kingdom, within the ad technology sector. A demand-side platform is operated to allow advertisers to acquire display and mobile advertising through real-time bidding across exchanges such as Admeta, OpenX, Pubmatic, and Rubicon. Access is provided from a unified dashboard, along with reporting, campaign planning, and optimization features. The model employed is freemium.
- Headquarters London, United Kingdom
- Employees 18
- SectorsMedia & Entertainment
- Website admedo.com
- Social LinkedIn X
- Legal Name Admedo Ltd
- Total Equity Funding$8.38M (USD)
in 3 rounds
- Latest Funding Round$6M (USD), Series B
Feb 2016
- InvestorsSussex Place Ventures
& 4 more
- Employee Count18
- Investments & Acquisitions
Products & Services of Admedo
Admedo offers a comprehensive portfolio of products and services, including Programmatic Platform, Data Management Platform (DMP), and Intelligent Targeting System.
Unified platform for media buying and marketing campaigns
Tool to measure customer behavior and build audiences
System for behavioral and geo-locational ad targeting
Funding Insights of Admedo
Admedo has successfully raised a total of $8.38M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6 million completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.38M
- Total Rounds 3
- Last Round Series B — $6M
- First Round $384,130
(Feb 2013)
- Investors Count 5
All 3 funding rounds of Admedo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | $6M | Series B | – | – | |
| Jul 2014 | $2M | Series A | – | Sussex Place Ventures | |
| Feb 2013 | $384,130 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Admedo
Admedo has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Sussex Place Ventures, MMC Ventures and Playfair Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made by Sussex Place Ventures. | spventures.com | London, United Kingdom | ||
Seed and series-A investments are made in technology companies. | mmc.vc | London, United Kingdom | ||
Pre-seed technology investments are targeted by Playfair Capital's venture fund. | playfaircapital.com | London, United Kingdom | ||
Investment opportunities are pursued by Encore Capital in buyouts. | 2000 | encorecapital.co.uk | London, United Kingdom | |
Seed-stage investments in startups are provided by Kima Ventures. | kimaventures.com | Paris, France |
Investor details for Admedo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Admedo
7 people are tracked at Admedo (4 in leadership, 3 in team); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Vanessa Tadier | CEO | Leadership |
Laura Bowen | COO & CoFounder | Leadership |
Christian Hodges | Head Of Igaming Partnerships | Leadership |
Will Barfield | Head Of Ad Operations | Leadership |
Laura Pickin | Account Manager | Team |
Lauren W. | Business Development Manager | Team |
Emily Hodgens | Social Media Manager | Team |
Complete people profiles for Admedo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Admedo
Admedo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Dispop.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Crowdsourced optimization of display ads is facilitated for advertisers. | dispop.com | Tel Aviv, Israel | 2012 | Jan 2015 | •••• |
Complete acquisition details for Admedo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Admedo
4 dated milestones of Admedo across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Admedo is founded.
- Funding First funding round of $384K.
- Acquisition Acquires Dispop.
- Funding Latest funding round, Series B, of $6.0M.
Web traffic of Admedo
Websites that share an audience with Admedo (admedo.com).
Websites whose visitors overlap most with Admedo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| exactdrive.com | 100% | #7,180,897 | View details | ||
| acuityads.com | 74% | #1,377,800 | View details | ||
engagebdr.com | engagebdr.com | 72% | – | ||
| thetradedesk.com | 72% | 569.1K | #78,250 | View details | |
| sitescout.com | 51% | 564.6K | #127,789 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Admedo
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Admedo
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Frequently Asked Questions about Admedo
Admedo was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Admedo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Admedo is a funded company, having raised a total of $8.38M across 3 funding rounds to date. The company's 1st funding round was a Seed of $384.13K, raised on Feb 2013.
Admedo has 18 employees.
Admedo was founded in 2012 in London, United Kingdom, within the ad technology sector. A demand-side platform is operated to allow advertisers to acquire display and mobile advertising through real-time bidding across exchanges such as Admeta, OpenX, Pubmatic, and Rubicon. Access is provided from a unified dashboard, along with reporting, campaign planning, and optimization features. The model employed is freemium.
Admedo offers Programmatic Platform, Data Management Platform (DMP), and Intelligent Targeting System.
Admedo has made 1 acquisition, including Dispop.
Admedo has 5 investors. Key investors include Sussex Place Ventures, MMC Ventures, Playfair Capital, Encore Capital, and Kima Ventures.
Admedo operates through Admedo Ltd.