Admedo

London, United Kingdom Founded: 2012 • Age: 14 yrs
Programmatic media buying platform
Annual revenue - Latest available
Total funding $8.4M 3 rounds
Employees 18 Tracked headcount
Investors 5 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Admedo

Admedo is a company based in London (United Kingdom) founded in 2012. Admedo has raised $8.38 million across 3 funding rounds from investors including Sussex Place Ventures, MMC Ventures and Playfair Capital. The company has 18 employees as of September 30, 2018. Admedo has completed 1 acquisition, including Dispop. Admedo offers products and services including Programmatic Platform, Data Management Platform (DMP), and Intelligent Targeting System. Admedo operates in a competitive market with competitors including MediaMath, Simpli, Moloco, Fiksu and StackAdapt, among others.

  • Headquarter London, United Kingdom
  • Employees 18 as on 30 Sep, 2018
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Admedo Ltd
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $8.38 M (USD)

    in 3 rounds

  • Latest Funding Round
    $6 M (USD), Series B

    Feb 04, 2016

  • Investors
  • Employee Count
    18

    as on Sep 30, 2018

  • Investments & Acquisitions
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Products & Services of Admedo

Admedo offers a comprehensive portfolio of products and services, including Programmatic Platform, Data Management Platform (DMP), and Intelligent Targeting System.

Product name locked
Category locked
Primary

Unified platform for media buying and marketing campaigns

Product name locked
Category locked
Locked

Tool to measure customer behavior and build audiences

Product name locked
Category locked
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System for behavioral and geo-locational ad targeting

People of Admedo

Headcount 10-50
Employee Profiles 7
Employee Profiles
People
Vanessa Tadier
CEO
People
Laura Bowen
COO & CoFounder
People
Will Barfield
Head Of Ad Operations
People
Laura Pickin
Account Manager

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Funding Insights of Admedo

Admedo has successfully raised a total of $8.38M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6 million completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Admedo

Admedo has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Sussex Place Ventures, MMC Ventures and Playfair Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage venture capital investments are made by Sussex Place Ventures.
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Seed and series-A investments are made in technology companies.
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Pre-seed technology investments are targeted by Playfair Capital's venture fund.
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Investor details for Admedo

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Admedo

Admedo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Dispop.

Investments
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Investment portfolio details for Admedo

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Crowdsourced optimization of display ads is facilitated for advertisers.
Locked Locked 2012 Locked
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Complete acquisition details for Admedo

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  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Admedo

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Detailed financials for Admedo

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  • Profit trends
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Admedo Comparisons

Admedo Primary company
Description
Programmatic media buying platform
Location
London, United Kingdom
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
18
As of 2018
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Peer comparison for Admedo

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Admedo

Admedo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MediaMath, Simpli, Moloco, Fiksu and StackAdapt, among others.

Company Name Domain Founded year HQ Location Description
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Programmatic demand-side platform for digital ad buying is utilized.
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Targeted impressions are purchased programmatically on RTB exchanges for advertisers.
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AI-enabled mobile DSP software is offered through a cloud platform.
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Precise mobile audiences are connected to advertisers via programmatic DSP.
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An AI-powered platform is provided for cross-channel advertising and marketing.
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AI-driven mobile adtech and IoT platform solutions are provided.
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Detailed competitors of Admedo

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  • Domains and locations
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Latest news on Admedo

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Complete news archive for Admedo

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  • Source and publication date
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Frequently Asked Questions about Admedo

Admedo was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Admedo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Admedo is a funded company, having raised a total of $8.38M across 3 funding rounds to date.

As of Sep 30, 2018, the latest employee count at Admedo is 18.

Admedo was founded in 2012 in London, United Kingdom, within the ad technology sector. A demand-side platform is operated to allow advertisers to acquire display and mobile advertising through real-time bidding across exchanges such as Admeta, OpenX, Pubmatic, and Rubicon. Access is provided from a unified dashboard, along with reporting, campaign planning, and optimization features. The model employed is freemium.

Admedo's top competitors include Moloco, MediaMath and StackAdapt.

Admedo offers Programmatic Platform, Data Management Platform (DMP), and Intelligent Targeting System.

Admedo has made 1 acquisition, including Dispop.

Admedo has 5 investors. Key investors include Sussex Place Ventures, MMC Ventures, Playfair Capital, Encore Capital, and Kima Ventures.

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