About Adpushup
Adpushup is a company based in Wilmington (United States) founded in 2013 was acquired by Geniee in March 2023. Adpushup has raised $632 thousand across 2 funding rounds from investors including Geniee, Powai Lake Ventures and Purvi Capital. The company has 100 employees. Adpushup offers products and services including Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding. Adpushup operates in a competitive market with competitors including VTTP, AmpedSense, Advalidation, AdSecure and Bluefin Technology Partners, among others.
- Headquarter Wilmington, United States
- Employees 100
- Stage Minicorn
- SectorsMedia & Entertainment
- Email••••••••
- Website adpushup.com
- Social LinkedIn X Facebook YouTube
- Acquired by Geniee (Mar 2023)
- Legal Name Adpushup Software India Private Limited
- Date of Incorporation 26 Sep, 2014
- Jurisdiction New Delhi, Delhi, India
Associated legal entities of Adpushup
Adpushup operates through Geniee Software India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Geniee Software India Private Limited CIN U72300DL2014PTC271965 | Active | 26 Sep 2014 | New Delhi, Delhi | ₹24.4 Cr | 100 | 2 | View details |
Products & Services of Adpushup
Adpushup offers a comprehensive portfolio of products and services, including Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding.
Tool for creating and testing ad layouts to boost revenue
System to compare bids from multiple ad networks
Solutions to regain revenue lost from ad blockers
Platform for real-time bidding on ad inventory
Apps and channels of Adpushup
its YouTube channel AdPushup has 919 subscribers and 30 videos.
Videos from Adpushup
The most watched videos on Adpushup's YouTube channel, AdPushup (919 subscribers). Click a video to play it here.
More on AdPushup .
Funding Insights of Adpushup
Adpushup has successfully raised a total of $632K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $632,000
- Total Rounds 2
- First Round $632,000
(Oct 2014)
- Investors Count 11
All 2 funding rounds of Adpushup with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | – | Series A | $14.96M | Geniee | |
| Oct 2014 | $632,000 | Angel Round | – | Kima Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2016 | $14.96M | •••••••• |
Last known valuation $14.96M (Aug 2016). 11 investors in total: 4 institutional and 7 angel.
Investors in Adpushup
Adpushup has secured backing from 11 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Geniee, Powai Lake Ventures and Purvi Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused seed and early stage VC firm investing in geographies such as India | – | purvicapital.com | Chicago, United States | |
Seed-stage investments in startups are provided by Kima Ventures. | – | kimaventures.com | Paris, France | |
SSP and ad exchange services for targeted advertising are provided. | 2010 | geniee.co.jp | Shinjuku City, Japan | |
Startups are funded by Powai Lake Ventures in technology, food, energy, and real estate sectors. | 2012 | powailakeventures.com | Mumbai, India | |
SG Shubham Gupta | Angel investor, ex-entrepreneur, focused on early-stage Indian startups | – | unknown_cc467b34832b4d368 | - |
ZH Zishaan Hayath | Founder of Toppr, active angel investor in Indian startups | – | unknown_a21bf96aa5a24534b | - |
SK Sunil Kalra | Angel investor, mentor, and advisor to Indian startups across sectors. | – | unknown_cfe1a088fb554529b | - |
SP Sameer Parwani | Founder of CouponDunia, angel investor in Indian startups | – | unknown_1c482176b2f245d7b | - |
AS Avlesh Singh | Co-founder of WebEngage, prominent angel investor in Indian startups | – | unknown_44b82c16feb74da6a | - |
SA Sachin Arora | - | – | unknown_1f8a8cc2969b46dbb | - |
Investor details for Adpushup
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Geniee Software India Private Limited (Adpushup)
Geniee Software India Private Limited is the primary company behind Adpushup. The board of Geniee Software India Private Limited currently have 2 directors; the longest-serving is Tomoaki Kudo, appointed in 2024. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Tomoaki Kudo DIN 10575836 | Director | 05 Apr 2024 | 2 yrs 6 mo | Geniee Software India Private Limited |
| Mina Baba DIN 10862411 | Director | 09 Dec 2024 | 1 yr 10 mo | Geniee Software India Private Limited |
People of Adpushup
39 people are tracked at Adpushup (7 in leadership, 32 in team); the tracked headcount is 100.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership | |
| CEO | Leadership | |
Boy Satria | Head of Indonesia Demand and Supply Business | Leadership |
英伸 篠塚 | CTO | Leadership |
Zhou Y. | SSP Global CTO | Leadership |
Cuong Tran | Head of Sales | Leadership |
Nguyen Mai | Account Director | Leadership |
Danny Bùi | Full Stack Developer | Team |
Jer Wei Yeoh | Engineering Manager | Team |
Hai Nguyen (Mersey) | Ad Ops Professional | Team |
Kalkozhayev Ayan | Software Engineer | Team |
Kayden (Khanh) Nguyen | Media Consultant | Team |
Zulfikar F. | Global Digital Marketing & Demand Business Lead | Team |
Phuong Duong | Back End Developer | Team |
Friska Rosantiolan | Operation Support Manager @PT Geniee Technology Indonesia | Team |
Hirosato Makino | Customer Success Manager | Team |
Hoàng Quý | Media Consultant | Team |
Huệ Phạm | QA/QC | Team |
Insan Kurniawan | Demand Sales Leader | Team |
Linh Nguyen | Media Consultant | Team |
19 more people are available in the full profile.
Complete people profiles for Adpushup
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Adpushup
Figures of Geniee Software India Private Limited, the primary company behind Adpushup, for FY 2025. Revenue was ₹24.37 Cr (+19% year on year). Net profit was ₹2.30 Cr (9% margin). EBITDA was ₹3.48 Cr (14% margin). Revenue has grown at a compounded annual rate of +12% over three years and +34% over five years.
- ₹24.37 CrRevenue · FY 2025 · +19% YoY
- ₹2.30 CrNet profit · 9% margin
- ₹3.48 CrEBITDA · 14% margin
- ₹1 LakhPaid-up capital
- 100Employees (provident fund records)
- +12%Revenue CAGR, 3 years
- +34%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Geniee Software India Private Limited are on its company page.
Detailed financial statements for Adpushup
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Adpushup
5 dated milestones of Adpushup across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Adpushup is founded.
- Funding First funding round of $632K.
- Funding Latest funding round, Series A,.
- Milestone Reaches Minicorn status.
- Exit Acquired by Geniee.
Competitors of Adpushup
Adpushup operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VTTP, AmpedSense, Advalidation, AdSecure and Bluefin Technology Partners, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vttp.co | 2017 | Tel Aviv, Israel | – | – | Functions as an ad platform enabling publishers to integrate video stories effectively. | |
| ampedsense.com | 2013 | San Diego, United States | – | – | Split testing of AdSense ads is enabled by AmpedSense plugin. | |
| advalidation.com | 2010 | Stockholm, Sweden | – | – | Ads with poor viewability risks are identified by Advalidation's tool. | |
| adsecure.com | 2016 | Dublin, Ireland | – | – | Offers a platform for ad verification and security solutions. | |
| getbluefin.com | 2005 | Andover, United States | – | – | Offers tools for managing classified advertising in online, print, and digital platforms. | |
| brainboxdigital.com | 2013 | London, United Kingdom | – | – | Provides tools for online advertising and revenue generation for publishers. | |
| webcandy.dk | 2010 | Copenhagen, Denmark | – | – | Manages advertising inventories to optimize digital marketing efforts. | |
| revdefender.com | 2015 | Tel Aviv, Israel | – | – | Delivers anti-ad-block solutions to protect publisher revenues and enhance online advertising. | |
| rocketyield.com | 2016 | Kansas, United States | – | – | Offers a video advertisement mediation platform for publishers and advertisers. |
Detailed competitors of Adpushup
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Adpushup
The website of Adpushup (adpushup.com) receives about 174.2K visits a month.
- Monthly visits174.2K
Websites whose visitors overlap most with Adpushup. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
earningguys.com | earningguys.com | 100% | – | – | – |
| ezmob.com | 94% | – | #70,280 | View details | |
| monetizepros.com | 90% | – | #1,133,977 | View details | |
| internetmarketingninjas.com | 88% | 17.5K | #1,072,802 | View details | |
| mobidea.com | 88% | – | #215,503 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Adpushup
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Adpushup
Complete news archive for Adpushup
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Adpushup
10 companies that operate in the same segment as Adpushup (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Adpushup
Adpushup was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Adpushup is headquartered in Wilmington, United States. It is registered at Wilmington, Delaware, United States.
Tomoaki Kudo is the current CEO of Adpushup.
Adpushup is a funded company, having raised a total of $632K across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $632K, raised on Oct 2014.
Adpushup has 100 employees.
The primary company behind Adpushup, Geniee Software India Private Limited, reported revenue of ₹24.37 Cr for FY 2025, up 19% year on year.
Provides AB testing tools to web publishers for optimizing ad size, placements, text design, and compare the effectiveness of different ad networks. Also provides heat maps, and scroll maps for websites. First released in March 2014, has grown to 100M monthly impressions in Oct 2014. Raised angel round on LetsVenture from angel investors including Kima Ventures, Wingify founder Paras Chopra, SlideShare co-founder Amit Ranjan, LinkedIn director of technology Jonathan Boutelle, Yahoo! principal data engineer and architect Sachin Arora, Zishaan Hayath and others.
Adpushup's top competitors include AmpedSense, Advalidation and VTTP.
Adpushup offers Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding.
Adpushup has 11 investors. Key investors include Geniee, Powai Lake Ventures, Purvi Capital, Shubham Gupta, and Zishaan Hayath.
The valuation of Adpushup is $14.96M as of Aug 2016.
Adpushup operates through Geniee Software India Private Limited.