Adpushup

Wilmington, United States Founded: 2013 • Age: 13 yrs Acquired By Geniee
Banner Ad AB Testing Platform for Publishers
Annual revenue $2.7M Latest available
Total funding $632,000 2 rounds
Employees 100 Tracked headcount
Investors 11 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Adpushup

Adpushup is a company based in Wilmington (United States) founded in 2013 was acquired by Geniee in March 2023. Adpushup has raised $632 thousand across 2 funding rounds from investors including Geniee, Powai Lake Ventures and Purvi Capital. The company has 100 employees as of April 06, 2024. Adpushup offers products and services including Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding. Adpushup operates in a competitive market with competitors including VTTP, AmpedSense, Advalidation, AdSecure and Bluefin Technology Partners, among others.

  • Headquarter Wilmington, United States
  • Employees 100 as on 06 Apr, 2024
  • Stage Minicorn
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Adpushup Software India Private Limited
  • Date of Incorporation 26 Sep, 2014
  • Jurisdiction New Delhi, Delhi, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $2.7 M (USD)
    30.84
    as on Mar 31, 2023
  • Net Profit
    $162.14 K (USD)
    -5.71
    as on Mar 31, 2023
  • EBITDA
    $266.35 K (USD)
    -0.58
    as on Mar 31, 2023
  • Total Equity Funding
    $632 K (USD)

    in 2 rounds

  • Latest Funding Round
    Not available
  • Investors
    Geniee

    & 10 more

  • Employee Count
    100

    as on Apr 06, 2024

  • Acquired by
    Geniee

    (Mar 02, 2023)

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Products & Services of Adpushup

Adpushup offers a comprehensive portfolio of products and services, including Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding.

Product name locked
Category locked
Primary

Tool for creating and testing ad layouts to boost revenue

Product name locked
Category locked
Locked

System to compare bids from multiple ad networks

Product name locked
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Solutions to regain revenue lost from ad blockers

Product name locked
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Platform for real-time bidding on ad inventory

People of Adpushup

Headcount 200-500
Employee Profiles 37
Employee Profiles
People
Danny Bùi
Full Stack Developer
People
Jer Wei Yeoh
Engineering Manager
People
Hai Nguyen (Mersey)
Ad Ops Professional
People
Kalkozhayev Ayan
Software Engineer

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Funding Insights of Adpushup

Adpushup has successfully raised a total of $632K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Adpushup

Adpushup has secured backing from 11 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Geniee, Powai Lake Ventures and Purvi Capital.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Tech-focused seed and early stage VC firm investing in geographies such as India
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Seed-stage investments in startups are provided by Kima Ventures.
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SSP and ad exchange services for targeted advertising are provided.
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Investor details for Adpushup

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
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Investments & Acquisitions by Adpushup

Investments
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Investment portfolio details for Adpushup

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Adpushup

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Detailed financials for Adpushup

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  • Profit trends
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Adpushup Comparisons

Adpushup Primary company
Description
Banner Ad A/B Testing Platform for Publishers
Location
Wilmington, United States
Founded Year
2013
Annual Revenue
$2.7 M (USD)
Net Profit
$162.14 K (USD)
EBITDA
$266.35 K (USD)
Employees
100
As of 2024
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Peer comparison for Adpushup

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Competitors of Adpushup

Adpushup operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VTTP, AmpedSense, Advalidation, AdSecure and Bluefin Technology Partners, among others.

Company Name Domain Founded year HQ Location Description
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Functions as an ad platform enabling publishers to integrate video stories effectively.
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Split testing of AdSense ads is enabled by AmpedSense plugin.
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Ads with poor viewability risks are identified by Advalidation's tool.
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Offers a platform for ad verification and security solutions.
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Offers tools for managing classified advertising in online, print, and digital platforms.
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Detailed competitors of Adpushup

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Adpushup

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Complete news archive for Adpushup

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Adpushup

Adpushup was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Adpushup is headquartered in Wilmington, United States. It is registered at Wilmington, Delaware, United States.

Tomoaki Kudo is the current CEO of Adpushup.

Adpushup is a funded company, having raised a total of $632K across 2 funding rounds to date.

As of Apr 06, 2024, the latest employee count at Adpushup is 100.

Annual revenue of Adpushup is $2.7M as on Mar 31, 2023.

Provides AB testing tools to web publishers for optimizing ad size, placements, text design, and compare the effectiveness of different ad networks. Also provides heat maps, and scroll maps for websites. First released in March 2014, has grown to 100M monthly impressions in Oct 2014. Raised angel round on LetsVenture from angel investors including Kima Ventures, Wingify founder Paras Chopra, SlideShare co-founder Amit Ranjan, LinkedIn director of technology Jonathan Boutelle, Yahoo! principal data engineer and architect Sachin Arora, Zishaan Hayath and others.

Adpushup's top competitors include AmpedSense, Advalidation and VTTP.

Adpushup offers Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding.

Adpushup has 11 investors. Key investors include Geniee, Powai Lake Ventures, Purvi Capital, Shubham Gupta, and Zishaan Hayath.

The valuation of Adpushup is $14.96M as of Aug 2016.

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