Adpushup

Wilmington, United States Founded: 2013 • Age: 13 yrs Acquired By Geniee
Banner Ad AB Testing Platform for Publishers
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About Adpushup

Adpushup is a company based in Wilmington (United States) founded in 2013 was acquired by Geniee in March 2023.. Adpushup has raised $632 thousand across 2 funding rounds from investors including Geniee, Powai Lake Ventures and Purvi Capital. The company has 100 employees as of April 06, 2024. Adpushup offers products and services including Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding. Adpushup operates in a competitive market with competitors including VTTP, AmpedSense, Advalidation, AdSecure and Bluefin Technology Partners, among others.

  • Headquarter Wilmington, United States
  • Employees 100 as on 06 Apr, 2024
  • Stage Minicorn
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Adpushup Software India Private Limited
  • Date of Incorporation 26 Sep, 2014
  • Jurisdiction New Delhi, Delhi, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $2.7 M (USD)
    30.84
    as on Mar 31, 2023
  • Net Profit
    $162.14 K (USD)
    -5.71
    as on Mar 31, 2023
  • EBITDA
    $266.35 K (USD)
    -0.58
    as on Mar 31, 2023
  • Total Equity Funding
    $632 K (USD)

    in 2 rounds

  • Latest Funding Round
  • Investors
    Geniee

    & 10 more

  • Employee Count
    100

    as on Apr 06, 2024

  • Acquired by
    Geniee

    (Mar 02, 2023)

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Products & Services of Adpushup

Adpushup offers a comprehensive portfolio of products and services, including Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for creating and testing ad layouts to boost revenue

System to compare bids from multiple ad networks

Solutions to regain revenue lost from ad blockers

Platform for real-time bidding on ad inventory

People of Adpushup
Headcount 200-500
Employee Profiles 37
Employee Profiles
People
Danny Bùi
Full Stack Developer
People
Jer Wei Yeoh
Engineering Manager
People
Hai Nguyen (Mersey)
Ad Ops Professional
People
Kalkozhayev Ayan
Software Engineer

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Funding Insights of Adpushup

Adpushup has successfully raised a total of $632K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round

    (30 Oct 2014)

  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2016 Amount Series A - Adpushup Valuation Geniee
Oct, 2014 Amount Angel Round - Adpushup Valuation Kima Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Adpushup

Adpushup has secured backing from 11 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Geniee, Powai Lake Ventures and Purvi Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Tech-focused seed and early stage VC firm investing in geographies such as India
Founded Year Domain Location
Seed-stage investments in startups are provided by Kima Ventures.
Founded Year Domain Location
SSP and ad exchange services for targeted advertising are provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Adpushup

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Adpushup

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Adpushup Comparisons

Employees
+
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Competitors of Adpushup

Adpushup operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VTTP, AmpedSense, Advalidation, AdSecure and Bluefin Technology Partners, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Functions as an ad platform enabling publishers to integrate video stories effectively.
domain founded_year HQ Location
Split testing of AdSense ads is enabled by AmpedSense plugin.
domain founded_year HQ Location
Ads with poor viewability risks are identified by Advalidation's tool.
domain founded_year HQ Location
Offers a platform for ad verification and security solutions.
domain founded_year HQ Location
Offers tools for managing classified advertising in online, print, and digital platforms.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Adpushup

Frequently Asked Questions about Adpushup

When was Adpushup founded?

Adpushup was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Adpushup located?

Adpushup is headquartered in Wilmington, United States. It is registered at Wilmington, Delaware, United States.

Who is the current CEO of Adpushup?

Tomoaki Kudo is the current CEO of Adpushup.

Is Adpushup a funded company?

Adpushup is a funded company, having raised a total of $632K across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $632K, raised on Oct 30, 2014.

How many employees does Adpushup have?

As of Apr 06, 2024, the latest employee count at Adpushup is 100.

What is the annual revenue of Adpushup?

Annual revenue of Adpushup is $2.7M as on Mar 31, 2023.

What does Adpushup do?

Provides AB testing tools to web publishers for optimizing ad size, placements, text design, and compare the effectiveness of different ad networks. Also provides heat maps, and scroll maps for websites. First released in March 2014, has grown to 100M monthly impressions in Oct 2014. Raised angel round on LetsVenture from angel investors including Kima Ventures, Wingify founder Paras Chopra, SlideShare co-founder Amit Ranjan, LinkedIn director of technology Jonathan Boutelle, Yahoo! principal data engineer and architect Sachin Arora, Zishaan Hayath and others.

Who are the top competitors of Adpushup?

Adpushup's top competitors include AmpedSense, Advalidation and VTTP.

What products or services does Adpushup offer?

Adpushup offers Ad Layout Optimization, Ad Mediation, Adblock Recovery, and Header Bidding.

Who are Adpushup's investors?

Adpushup has 11 investors. Key investors include Geniee, Powai Lake Ventures, Purvi Capital, Shubham Gupta, and Zishaan Hayath.

What is Adpushup's valuation?

The valuation of Adpushup is $14.96M as of Aug 2016.

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