About Adthena
Adthena is a company based in London (United Kingdom) founded in 2012. It operates as a AI-as-a-Service and Subscription Services. Adthena has raised $16.6 million across 4 funding rounds from investors including Canadian Imperial Bank of Commerce, Updata Partners and Espresso Capital. The company has 107 employees. Adthena has completed 1 acquisition, including Adgooroo. Adthena offers products and services including Ask Arlo, Whole Market View, and Brand Activator. Adthena operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter London, United Kingdom
- Employees 107
- SectorsBusiness Services
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website adthena.com
- Social LinkedIn X Facebook Instagram
- Legal Name Adthena Ltd
- Date of Incorporation 08 Aug, 2012
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$16.6M (USD)
in 4 rounds
- Latest Funding Round$13.5M (USD), Debt – Venture
Feb 2022
- InvestorsCanadian Imperial Bank of Commerce
& 2 more
- Employee Count107
- Investments & Acquisitions
Products & Services of Adthena
Adthena offers a comprehensive portfolio of products and services, including Ask Arlo, Whole Market View, and Brand Activator.
GenAI analyst provides actionable search marketing insights daily.
Comprehensive market data is delivered for competitive insights.
Brand protection tools are offered for market growth.
Funding Insights of Adthena
Adthena has successfully raised a total of $16.6M across 4 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $13.5 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.6M
- Total Rounds 4
- Last Round Debt – Venture — $13.5M
- First Round $2.6M
(Aug 2016)
- Investors Count 3
All 4 funding rounds of Adthena with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $13.5M | Debt – Venture | – | – | |
| Sep 2019 | $5M | Debt – Conventional | – | – | |
| Mar 2019 | $14M | Series A | – | Updata Partners | – |
| Aug 2016 | $2.6M | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Adthena
Adthena has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, Updata Partners and Espresso Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt firm | – | espressocapital.com | Toronto, Canada | |
Private equity investments are directed toward multiple sectors. | 1998 | updata.com | - | |
Commercial banking services are provided to individuals and businesses. | 1867 | cibc.com | Toronto, Canada |
Investor details for Adthena
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Adthena
72 people are tracked at Adthena (23 in leadership, 49 in team); the tracked headcount is 107.
| Name | Role | Group |
|---|---|---|
Joshua Baines | Director, CS (US) | Leadership |
Shaohong Bai | Director of Data Science and Analytics | Leadership |
Vasanth John | VP, Engineering | Leadership |
Will Richards | CFO | Leadership |
Phillip Thune | CEO | Leadership |
Ashley Fletcher | Chief Marketing Officer & VP of People, Exec Team | Leadership |
Sarah Dutton | Senior Director of Growth Marketing | Leadership |
Lindsay Schofield | VP, Customer Experience | Leadership |
Paul Felby | Chief Product & Technology Officer | Leadership |
Eloise Kuljanic | Director Of Business Development (global) | Leadership |
Niall Stewart | Global VP of Sales, Exec Team | Leadership |
Stefan Potgieter | Global VP of Customer, EMEA | Leadership |
Carmen Wong | Customer Success Director, APAC | Leadership |
Anna Dutton | Director, Account Management, EMEA | Leadership |
Josh Pickering | Regional Director - EMEA & Namer | Leadership |
Sam Nunez | Chief Product Officer | Leadership |
Ben Peck | Chief Customer Officer | Leadership |
Simon Koehli | Director, CS, EMEA | Leadership |
Steve Anderton | VP, Australia & New Zealand | Leadership |
Dori Dolan | VP Of Account Management | Leadership |
52 more people are available in the full profile.
Complete people profiles for Adthena
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Adthena
Adthena has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Adgooroo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Competitive intelligence for internet marketing is provided via keyword tools. | adgooroo.com | Chicago, United States | 2004 | Jan 2021 | •••• |
Complete acquisition details for Adthena
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Adthena
4 dated milestones of Adthena across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Adthena is founded.
- Funding First funding round of $2.6M.
- Acquisition Acquires Adgooroo.
- Funding Latest funding round, Debt – Venture, of $13.5M.
Competitors of Adthena
Adthena operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| monks.com | 2001 | Hilversum, Netherlands | – | 8,308 | Digital marketing, advertising, and IT services are provided globally. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| weimob.com | 2013 | Shanghai, China | $268.63M | – | WeChat-based retail, marketing, and CRM solutions are provided to merchants. |
Detailed competitors of Adthena
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Adthena
The website of Adthena (adthena.com) receives about 23.2K visits a month and ranks #1,098,069 among all websites worldwide, #2,445 in Online Marketing.
- Monthly visits23.2K
▼ 13.5% vs previous month
- Unique visitors9.1K
per month
- Global rank#1,098,069
among all websites
- Category rank#2,445
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit2.0
- Average visit1 min 29 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Adthena. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| webseoanalytics.com | 100% | – | #14,360,154 | View details | |
| searchenginewatch.com | 92% | 30.7K | #1,035,339 | View details | |
beyondthepaid.com | beyondthepaid.com | 81% | – | #7,713,254 | – |
| bruceclay.com | 79% | 46K | #867,967 | View details | |
adpolice.com | adpolice.com | 78% | – | #1,591,589 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Adthena
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Adthena
Complete news archive for Adthena
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Adthena
10 companies that operate in the same segment as Adthena (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Adthena
Adthena was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Adthena is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Adthena is a funded company, having raised a total of $16.6M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.6M, raised on Aug 2016.
Adthena has 107 employees.
Adthena is established as a provider of market-leading AI search intelligence platforms. Solutions are developed to optimize Google Ads performance, enhance campaign efficiency, and protect brand integrity. Services are offered across various sectors including automotive, retail, travel, finance, and pharmaceuticals. Tools such as Whole Market View and Ask Arlo are utilized to deliver competitive insights and actionable data. Market share analysis and brand protection strategies are also provided to enterprise clients and digital agencies globally.
Adthena's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Adthena offers Ask Arlo, Whole Market View, and Brand Activator.
Adthena has made 1 acquisition, including Adgooroo.
Adthena has 3 investors. Key investors include Canadian Imperial Bank of Commerce, Updata Partners, and Espresso Capital.
Adthena operates through Adthena Ltd.