About Adways
Adways is a Media & Entertainment company based in Paris (France) founded in 2010, and was acquired by Weborama in February 2022. Contextual advertising overlays are integrated into editorial videos. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device.
Company details
Adways was founded in 2010 in Paris, France, within the interactive video advertising sector. Non-intrusive overlays are applied to editorial videos, where additional content is incorporated and published dynamically. Formats are extended to in-app and web-mobile environments. Videos are distributed across multiple media platforms, with analytics generated for performance tracking.
- Latest Funding Round$1M (USD), Grant
Nov 2016
- InvestorsEuropean Union
& 2 more
- Acquired byWeborama
(Feb 2022)
Funding Insights of Adways
- Total Rounds 2
- Last Round Grant — $1M
- First Round $1.02M
(Apr 2015)
- Investors Count 2
All 2 funding rounds of Adways with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $1M | Grant | – | – | |
| Apr 2015 | $1.02M | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Adways
Adways has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, Weborama and EIC Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government agency and accelerator focusing on innovative startups and SMEs | eicfund.eu | Brussels, Belgium | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Platform offering ID less ad server solution | 1998 | weborama.com | Paris, France |
Investor details for Adways
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Adways
4 dated milestones of Adways across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Adways is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Grant, of $1.0M.
- Exit Acquired by Weborama.
Web traffic of Adways
The website of Adways (adways.com) receives about 3.4K visits a month.
- Monthly visits3.4K
▲ 5.9% vs previous month
Websites whose visitors overlap most with Adways. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
alloris.com | alloris.com | 100% | – | ||
| itesmedia.tv | 98% | 8.7K | #2,662,393 | View details | |
timbec.com | timbec.com | 97% | – | ||
adways-studio.com | adways-studio.com | 57% | – |
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Related news about Adways
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Frequently Asked Questions about Adways
Adways was founded in 2010 and raised its 1st funding round 5 years after it was founded.
Adways is headquartered in Paris, France.
Adways was founded in 2010 in Paris, France, within the interactive video advertising sector. Non-intrusive overlays are applied to editorial videos, where additional content is incorporated and published dynamically. Formats are extended to in-app and web-mobile environments. Videos are distributed across multiple media platforms, with analytics generated for performance tracking.
Adways has 3 investors. Key investors include European Union, Weborama, and EIC Fund.
Yes. Adways was acquired by Weborama in February 2022.