About Affinity Petcare
Affinity Petcare is a company based in Barcelona (Spain) founded in 1963.. Affinity Petcare has completed 1 acquisition, including Pet Care. Affinity Petcare offers products and services including Ultima, Advance, Brekkies, and Libra. Affinity Petcare operates in a competitive market with competitors including Petkis and Waniyanpi, among others.
- Headquarter Barcelona, Spain
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Affinity Petcare S.A.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$218.5 K (USD), Grant
Apr 05, 2022
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Investors
VCA Hospitals
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Affinity Petcare
Affinity Petcare offers a comprehensive portfolio of products and services, including Ultima, Advance, Brekkies, and Libra. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides healthy and balanced recipes tailored for dogs and cats.
Offers premium nutrition products to support pet health and well-being.
Delivers balanced meals designed for everyday dog and cat care.
Focuses on specialized pet nutrition for optimal daily health.
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Funding Insights of Affinity Petcare
- Total Funding Total Funding
- Total Rounds 2
- Last Round Grant — $218,502
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2022 | Amount | Grant - Affinity Petcare | Valuation |
investors |
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| Jan, 2019 | Amount | Private Equity Round - Affinity Petcare | Valuation | VCA |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Affinity Petcare
Affinity Petcare has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include VCA Hospitals and Ministry of Economy, Finance and Industrial and Digital Sovereignty. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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A chain of veterinary hospitals is operated nationwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Affinity Petcare
Affinity Petcare has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Pet Care. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Veterinary care is provided for pets at a standalone hospital.
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1990 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Affinity Petcare
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinity Petcare Comparisons
Competitors of Affinity Petcare
Affinity Petcare operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Petkis and Waniyanpi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering food products for pets
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| domain | founded_year | HQ Location |
Sells natural functional products including snacks, cakes, and supplements for pets.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Affinity Petcare
Frequently Asked Questions about Affinity Petcare
When was Affinity Petcare founded?
Affinity Petcare was founded in 1963 and raised its 1st funding round 56 years after it was founded.
Where is Affinity Petcare located?
Affinity Petcare is headquartered in Barcelona, Spain. It is registered at Barcelona, Catalonia, Spain.
Who is the current CEO of Affinity Petcare?
Xavier Serra Torres is the current CEO of Affinity Petcare.
What does Affinity Petcare do?
Affinity Petcare was established in 1963 in Barcelona, Spain, as a manufacturer in the pet food sector. A variety of dry and wet pet foods is produced under brands including Ultima, Advance, Brekkies, Libra, and Bon Menu. Additionally, pet grooming items are offered through the Natural Caresses line. Operations focus on product development and distribution within the pet care industry across Europe.
Who are the top competitors of Affinity Petcare?
What products or services does Affinity Petcare offer?
Affinity Petcare offers Ultima, Advance, Brekkies, and Libra.
How many acquisitions has Affinity Petcare made?
Affinity Petcare has made 1 acquisition, including Pet Care.
Who are Affinity Petcare's investors?
Affinity Petcare has 2 investors. Key investors include VCA Hospitals, and Ministry of Economy, Finance and Industrial and Digital Sovereignty.