About Affogata
Affogata is a Technology company based in Bnei Brak (Israel) founded in 2020. Provider of brand reputation analytics platform. Affogata has raised $9.5 million across 3 funding rounds from investors including Wix, Mangrove Capital Partners and PICO Partners. Its Indian entity Ta Associates Advisory Private Limited reported revenue of ₹205 Cr. Affogata offers products and services including Affogata Platform, Sentiment Engine, and Data Collection Dashboard. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Consumer Insights.
Company details
Affogata was founded in 2020 in Bnei Brak, Israel, as a provider in the brand analytics sector. A web-based platform is operated to monitor public big data sources, with insights prioritized by impact and routed to appropriate departments. Competitor intelligence, anomaly detection, SWOT analysis, sentiment analysis, community management, customer experience analytics, and influencer analytics are integrated into one interface. Clients including Wix.com, GlassesUSA.com, and eToro are supported through these services.
- Headquarters Bnei Brak, Israel
- SectorsTechnology
- Email••••••••
- Website affogata.com
- Social LinkedIn X Facebook Instagram
- Legal Name Ta Associates Advisory Private Limited
- Date of Incorporation 15 Dec, 2008
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹205 Cr
FY 2025 · +92% YoY
- Indian entity net profit₹25.37 Cr
FY 2025 · 12% margin
- Indian entity EBITDA₹35.32 Cr
FY 2025 · 17% margin
- Total Equity Funding$9.5M (USD)
in 3 rounds
- Latest Funding Round$4M (USD), Seed
Mar 2022
- InvestorsWix
& 3 more
Associated legal entities of Affogata
Affogata operates through Ta Associates Advisory Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ta Associates Advisory Private Limited CIN U74900MH2008PTC188893 | Active | 15 Dec 2008 | Mumbai, Maharashtra | ₹205 Cr | 3 | View details |
Products & Services of Affogata
Affogata offers a comprehensive portfolio of products and services, including Affogata Platform, Sentiment Engine, and Data Collection Dashboard.
AI platform for analyzing player feedback in video games efficiently.
Processes gamer-lingo and sarcasm for accurate sentiment analysis.
Aggregates player feedback sources into one dashboard for easy analysis.
Funding Insights of Affogata
Affogata has successfully raised a total of $9.5M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.5M
- Total Rounds 3
- Last Round Seed — $4M
- Investors Count 4
All 3 funding rounds of Affogata with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $4M | Seed | – | – | – |
| Apr 2021 | $5.5M | Seed | – | Mangrove Capital Partners, PICO Partners | |
| Feb 2020 | Seed | – | Wix | – |
4 investors in total: 3 institutional and 1 angel.
Investors in Affogata
Affogata has secured backing from 4 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Wix, Mangrove Capital Partners and PICO Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward tech sectors. | mangrove.vc | Luxembourg, Luxembourg | ||
Venture capital investments are directed toward early-stage companies. | pico.partners | Jerusalem, Israel | ||
Websites are built using Wix's cloud-based drag-and-drop platform. | 2006 | wix.com | Tel Aviv, Israel | |
MK Micha Kaufman | Co-founder of Fiverr, active angel investor in tech startups | unknown_ee19f8ca3ef64103b |
Investor details for Affogata
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Ta Associates Advisory Private Limited (Affogata)
Ta Associates Advisory Private Limited is the primary company behind Affogata. The board of Ta Associates Advisory Private Limited currently have 3 directors; the longest-serving is Melanie Rae Toomey, appointed in 2015. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Melanie Rae Toomey DIN 07103302 | Director | 02 Mar 2015 | 11 yrs 7 mo | Ta Associates Advisory Private Limited |
| Ravindranath Menon Kizhakkepat Bhaskaran DIN 02579565 | Director | 01 Feb 2021 | 5 yrs 8 mo | Ta Associates Advisory Private Limited |
| Jennifer Ami Barbetta DIN 10709061 | Director | 25 Jul 2024 | 2 yrs 3 mo | Ta Associates Advisory Private Limited |
People of Affogata
8 people are tracked at Affogata (5 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Caro Solari ⚔️ | Head of Marketing | Leadership |
Ross Allen | Director of Global Solutions | Leadership |
Dana Hermon | Chief Operations Officer | Leadership |
Itamar Rogel | Co-Founder, Co-CEO | Leadership |
Sharel Omer | Co-founder, Co-ceo At Affogata - Customer Intelligence Platform. | Leadership |
Ziv Ungar | Customer Success Manager | Team |
Dorit Tadir | Operation & HR | Team |
עופר זאבי | Sales Development Representative | Team |
Complete people profiles for Affogata
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Affogata
Figures of Ta Associates Advisory Private Limited, the primary company behind Affogata, for FY 2025. Revenue was ₹205 Cr (+92% year on year). Net profit was ₹25.37 Cr (12% margin). EBITDA was ₹35.32 Cr (17% margin). Revenue has grown at a compounded annual rate of +46% over three years and +34% over five years.
- ₹205 CrRevenue · FY 2025 · +92% YoY
- ₹25.37 CrNet profit · 12% margin
- ₹35.32 CrEBITDA · 17% margin
- ₹2.56 CrPaid-up capital
- +46%Revenue CAGR, 3 years
- +34%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ta Associates Advisory Private Limited are on its company page.
Detailed financial statements for Affogata
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Affogata
3 dated milestones of Affogata across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Affogata is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $4.0M.
Web traffic of Affogata
The website of Affogata (affogata.com) receives about 2.3K visits a month.
- Monthly visits2.3K
▼ 29.2% vs previous month
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Affogata
Complete news archive for Affogata
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Affogata
Affogata was founded in 2020.
Affogata is headquartered in Bnei Brak, Israel. It is registered at Bnei Brak, Tel Aviv District, Israel.
Affogata is a funded company, having raised a total of $9.5M across 3 funding rounds to date.
The primary company behind Affogata, Ta Associates Advisory Private Limited, reported revenue of ₹205 Cr for FY 2025, up 92% year on year.
Affogata was founded in 2020 in Bnei Brak, Israel, as a provider in the brand analytics sector. A web-based platform is operated to monitor public big data sources, with insights prioritized by impact and routed to appropriate departments. Competitor intelligence, anomaly detection, SWOT analysis, sentiment analysis, community management, customer experience analytics, and influencer analytics are integrated into one interface. Clients including Wix.com, GlassesUSA.com, and eToro are supported through these services.
Affogata offers Affogata Platform, Sentiment Engine, and Data Collection Dashboard.
Affogata has 4 investors. Key investors include Wix, Mangrove Capital Partners, PICO Partners, and Micha Kaufman.
Affogata operates through Ta Associates Advisory Private Limited.
The legal entities of Affogata currently have 3 directors, including Melanie Rae Toomey, Ravindranath Menon Kizhakkepat Bhaskaran, Jennifer Ami Barbetta.