About AFG Online
AFG Online is a company based in Perth (Australia) founded in 1994.. The company has 318 employees as of June 30, 2025. AFG Online has completed 3 acquisitions, including BrokerEngine, Connective and Fintelligence. AFG Online offers products and services including Suite360 Platform, BrokerEngine Plus Software, SMART Marketing Platform, and Analytics and Business Data. AFG Online operates in a competitive market with competitors including Adobe, HubSpot, Sprinklr, SEMrush and ActiveCampaign, among others.
- Headquarter Perth, Australia
- Employees 318 as on 30 Jun, 2025
- Stage Public
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Sectors
Financial ServicesTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Australian Finance Group Ltd
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Annual Revenue
$816.25 M (USD)14.37as on Jun 30, 2025
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Net Profit
$22.85 M (USD)20.79as on Jun 30, 2025
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EBITDA
$219.93 M (USD)15.41as on Jun 30, 2025
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Latest Funding Round
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Investors
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Employee Count
318
as on Jun 30, 2025
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Investments & Acquisitions
BrokerEngine
& 2 more
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IPO & Listings of AFG Online
AFG Online is a publicly listed company on the ASX with ticker symbol AFG in Australia, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of AFG Online
AFG Online offers a comprehensive portfolio of products and services, including Suite360 Platform, BrokerEngine Plus Software, SMART Marketing Platform, and Analytics and Business Data. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Integrated platform for mortgage broker tools and management
Software for deal lodgement and customer handling
Platform to generate leads for brokers
Tools for business reporting and insights
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Software Development Team
14 people
Partnership Team
8 people
Legal and Compliance
7 people
Sales and Marketing
6 people
Business Team
6 people
Product Management Team
5 people
Data Analysis and Operations Team
4 people
Test Team
3 people
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Funding Insights of AFG Online
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by AFG Online
AFG Online has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BrokerEngine, Connective and Fintelligence. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Offers broker sales training, CRM, IT and digital lead generation marketing services
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2018 | ||||
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Customer relationship management solution for mortgage brokers
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2016 | ||||
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Connective is recognized as a mortgage broking aggregator in Australia.
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2003 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - AFG Online
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Afg Online Comparisons
Competitors of AFG Online
AFG Online operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, HubSpot, Sprinklr, SEMrush and ActiveCampaign, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Provider of AI-powered customer relationship management software
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for businesses
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
Predictive intelligence is delivered for sales and marketing teams.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Afg Online
Frequently Asked Questions about AFG Online
When was AFG Online founded?
AFG Online was founded in 1994.
Where is AFG Online located?
AFG Online is headquartered in Perth, Australia. It is registered at Perth, Western Australia, Australia.
Who is the current CEO of AFG Online?
David Bailey is the current CEO of AFG Online.
How many employees does AFG Online have?
As of Jun 30, 2025, the latest employee count at AFG Online is 318.
What is the annual revenue of AFG Online?
Annual revenue of AFG Online is $816.25M as on Jun 30, 2025.
What does AFG Online do?
AFG was founded in 1994 in Perth, Australia, and operates within the mortgage broker sector. A suite of tools is offered for deal lodgement, customer management, and product selection. Training, compliance support, and access to a lender panel are also provided. Marketing resources assist brokers in business growth, while white-label loan options enable exclusive product access for customers. Operations focus on helping brokers meet compliance obligations.
Who are the top competitors of AFG Online?
What products or services does AFG Online offer?
AFG Online offers Suite360 Platform, BrokerEngine Plus Software, SMART Marketing Platform, and Analytics and Business Data.
Is AFG Online publicly traded?
Yes, AFG Online is publicly traded on ASX under the ticker symbol AFG.
How many acquisitions has AFG Online made?
AFG Online has made 3 acquisitions, including BrokerEngine, Connective, and Fintelligence.
What is AFG Online's ticker symbol?
The ticker symbol of AFG Online is AFG on ASX.