About AFG Online
AFG Online is a publicly listed company based in Perth (Australia) founded in 1994. Technology and support for mortgage brokers are provided. It operates in the Financial Services and Technology sectors. The company has 318 employees. AFG Online has completed 3 acquisitions, including BrokerEngine, Connective and Fintelligence. Its chief executive, as recorded, is David Bailey. Its website afgonline.com.au draws about 114 thousand monthly visits. AFG Online offers products and services including Suite360 Platform, BrokerEngine Plus Software, SMART Marketing Platform, and Analytics and Business Data. Its focus areas include FinTech, Banking Tech, CRM and Mortgage. Its legal entity is Australian Finance Group Ltd.
Company details
AFG was founded in 1994 in Perth, Australia, and operates within the mortgage broker sector. A suite of tools is offered for deal lodgement, customer management, and product selection. Training, compliance support, and access to a lender panel are also provided. Marketing resources assist brokers in business growth, while white-label loan options enable exclusive product access for customers. Operations focus on helping brokers meet compliance obligations.
- Headquarters Perth, Australia
- Employees 318
- Stage Public
- SectorsFinancial ServicesTechnology
- Email••••••••
- Phone•••• ••••
- Website afgonline.com.au
- Social LinkedIn X Facebook YouTube
- Legal Name Australian Finance Group Ltd
- Annual Revenue$984.85 M (USD)13.83as on Jun 30, 2026
- Net Profit$33.4 M (USD)38.57as on Jun 30, 2026
- EBITDA$264.6 M (USD)14.07as on Jun 30, 2026
- Employee Count318
- Investments & AcquisitionsBrokerEngine
& 2 more
Products & Services of AFG Online
AFG Online offers a comprehensive portfolio of products and services, including Suite360 Platform, BrokerEngine Plus Software, SMART Marketing Platform, and Analytics and Business Data.
Integrated platform for mortgage broker tools and management
Software for deal lodgement and customer handling
Platform to generate leads for brokers
Tools for business reporting and insights
Apps and channels of AFG Online
its YouTube channel AFG has 199 subscribers and 30 videos.
Videos from AFG Online
The most watched videos on AFG Online's YouTube channel, AFG (199 subscribers). Click a video to play it here.
More on AFG.
People of AFG Online
71 people are tracked at AFG Online (16 in leadership, 55 in team); the tracked headcount is 318.
| Name | Role | Group |
|---|---|---|
David Bailey | CEO | Leadership |
Kim Nguyen | Finance Business Partner | Leadership |
Brad Wearn | Chief Technology Officer | Leadership |
luca Pietropiccolo | Chief Financial Officer | Leadership |
Jonathan Amery | Chief Marketing Officer | Leadership |
Lysette Martin | Executive Assistant to Chief Executive Officer | Leadership |
Steve Schulz | Head Of Investments And Planning | Leadership |
Shirley Elliot | Head Of Compliance/legal Counsel | Leadership |
Sam McCready | Chief Digital Officer (cdo) | Leadership |
Tony Bird | Chief Risk Officer (cro) | Leadership |
Dean Thompson | Head Of Marketing - Brand And Acquisition | Leadership |
Jacqui Burke | Head Of Marketing - Product & Customer | Leadership |
Peter Boni | General Manager Technology | Leadership |
Mark Hewitt | General Manager Industry & Partnership Development | Leadership |
Vanessa Robinson | Head of Analytics and Insights | Leadership |
Holden Lai | Head Of Innovation And Cx, AFG Securities | Leadership |
John Willerer | Strategic Accounts-Vender Solutions | Team |
Sandeep Ala | Test Analyst | Team |
Mikayla Stone | Marketing Manager | Team |
Olivia Zhao | UX Designer / Researcher | Team |
51 more people are available in the full profile.
Complete people profiles for AFG Online
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IPO & Listings of AFG Online
AFG Online is a publicly listed company on the ASX with ticker symbol AFG in Australia, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date22 May 2015
- Listed onASX: AFG
- Listed entityAUSTRALIAN FINANCE GROUP LTD
- Exchange sectorFinance
- ISINAU000000AFG9
- Share price1.27 AUD (+1.6% on the day) · 2026-10-14
- Market capitalisation329,667,015.00 AUD
- Price to earnings7.2
- EPS (diluted, trailing year)0.18 AUD
- Dividend yield7.6%
- Volume (last session)643,869
Financials of AFG Online
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | 1.43B AUD | 48.5M AUD | 384.2M AUD |
| 2025 | 1.25B AUD | 35.0M AUD | 336.8M AUD |
| 2024 | 1.10B AUD | 29.0M AUD | 291.8M AUD |
| 2023 | 1.02B AUD | 37.3M AUD | 262.2M AUD |
| 2022 | 949.3M AUD | 38.8M AUD | 141.2M AUD |
Detailed financial statements for AFG Online
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by AFG Online
AFG Online has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BrokerEngine, Connective and Fintelligence.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer relationship management solution for mortgage brokers | brokerengine.com.au | Bowen, Australia | 2016 | Dec 2021 | •••• | |
Offers broker sales training, CRM, IT and digital lead generation marketing services | fintelligence.com.au | Varsity Lakes, Australia | 2018 | Nov 2021 | $52.5M | |
Connective is recognized as a mortgage broking aggregator in Australia. | connective.com.au | Melbourne, Australia | 2003 | Aug 2019 | $81.35M |
Complete acquisition details for AFG Online
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Timeline of AFG Online
5 dated milestones of AFG Online across 27 years, from founding to its latest funding, stage changes and deals.
- Founded AFG Online is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Connective.
- Acquisition Acquires Fintelligence.
- Acquisition Acquires BrokerEngine.
Web traffic of AFG Online
The website of AFG Online (afgonline.com.au) receives about 114.3K visits a month.
- Monthly visits114.3K
▼ 0.5% vs previous month
Websites whose visitors overlap most with AFG Online. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
commbroker.com.au | commbroker.com.au | 100% | #233,923 | – | |
nabbroker.com.au | nabbroker.com.au | 96% | #297,082 | – | |
mfaa.com.au | mfaa.com.au | 95% | #1,021,990 | – | |
vedacheck.com | vedacheck.com | 81% | #353,414 | – | |
afghomeloans.com.au | afghomeloans.com.au | 81% | #950,297 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AFG Online
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Related news about Afg Online
Complete news archive for AFG Online
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Frequently Asked Questions about AFG Online
AFG Online was founded in 1994.
AFG Online is headquartered in Perth, Australia. It is registered at Perth, Western Australia, Australia.
David Bailey is the CEO of AFG Online, as recorded in our data.
AFG Online has 318 employees.
Annual revenue of AFG Online is $984.85M as on Jun 30, 2026.
AFG was founded in 1994 in Perth, Australia, and operates within the mortgage broker sector. A suite of tools is offered for deal lodgement, customer management, and product selection. Training, compliance support, and access to a lender panel are also provided. Marketing resources assist brokers in business growth, while white-label loan options enable exclusive product access for customers. Operations focus on helping brokers meet compliance obligations.
AFG Online offers Suite360 Platform, BrokerEngine Plus Software, SMART Marketing Platform, and Analytics and Business Data.
Yes, AFG Online is publicly traded on ASX under the ticker symbol AFG.
AFG Online has made 3 acquisitions, including BrokerEngine, Connective, and Fintelligence.
AFG Online operates through Australian Finance Group Ltd.
The website of AFG Online receives about 114 thousand visits a month.