About AFGRI
AFGRI is a company based in Johannesburg (South Africa) founded in 1923, and was acquired by AgriGroupe in September 2013. Agricultural services including grain handling, finance, and retail are offered. Its chief executive, as recorded, is CP Venter. Its website afgri.co.za draws about 38 thousand monthly visits. AFGRI offers products and services including Agricultural Services and Equipment Supply. Its legal entity is AFGRI Limited.
Company details
AFGRI was established in 1923 and is headquartered in Johannesburg, South Africa. Operations focus on the agricultural sector, where grain storage and management services are delivered alongside financial products designed for farming needs. Retail outlets serve farmers with supplies, while training programs support skill development. Equipment provision and animal feed production are also handled for corporate and individual clients across the region.
- Headquarters Johannesburg, South Africa
- Stage Acquired
- Website category Heavy Industry and Engineering · Agriculture
- Email••••••••
- Website afgri.co.za
- Social LinkedIn X Facebook
- Acquired by AgriGroupe (Sep 2013)
- Legal Name Afgri Limited
- InvestorsWiphold
& 1 more
- Acquired byAgriGroupe
(Sep 2013)
Products & Services of AFGRI
AFGRI offers a comprehensive portfolio of products and services, including Agricultural Services and Equipment Supply.
Services for farming and equipment are provided to support agricultural operations
Agricultural equipment and related supplies are distributed for industrial use
Funding Insights of AFGRI
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of AFGRI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | Private Equity Round | – | WIPHOLD | – |
2 investors in total: 2 institutional.
Investors in AFGRI
AFGRI has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Wiphold and AgriGroupe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Value is created through economic empowerment of women by Wiphold. | wiphold.com | Johannesburg, South Africa | ||
Delivers comprehensive agricultural solutions to promote sustainable farming practices. | 2013 | agrigroupe.com | Ebene City, Mauritius |
Investor details for AFGRI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AFGRI
37 people are tracked at AFGRI (5 in leadership, 32 in team).
| Name | Role | Group |
|---|---|---|
CP Venter | CEO & Director | Leadership |
Chris Venter | CEO | Leadership |
Johan Geel | Group Chief Operating Officer | Leadership |
Marilise Viljoen | Chief Internal Auditor | Leadership |
Marco Pretorius | Financial Director | Leadership |
Schane Muller | Afgri Financial Officer Specilaised Finance Grocapital | Team |
Morne de Klerk | Enterprise Technology Officer | Team |
Stanley Mamoloko Marakalala | Wheat Shift Miller/warehouse Corodinator | Team |
Obakeng Komane | RPA Developer | Team |
Nandu Bambo | Credit Controller | Team |
Nothando Mandzisa | Production Accountant | Team |
Mpumi Hlatswayo | Production Accountant | Team |
Nakungu Barbara | Accounting Assistant | Team |
Mokwele Kgabo | Group Quality Assurance Manager | Team |
Mpho Mosimanyana | Financial Manager: Corporate | Team |
Duduzile Maseko Aga (SA) | Regional Manager (internal Audit) | Team |
Mariette Strauss | Accountant | Team |
Chinah Mokwena Acma Cgma | Accountant | Team |
James Mphelo | Internal Auditor | Team |
Nombulelo Keke Aga (SA) | Accountant | Team |
17 more people are available in the full profile.
Complete people profiles for AFGRI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of AFGRI
3 dated milestones of AFGRI across 96 years, from founding to its latest funding, stage changes and deals.
- Founded AFGRI is founded.
- Exit Acquired by AgriGroupe.
- Funding First funding round.
Web traffic of AFGRI
The website of AFGRI (afgri.co.za) receives about 37.8K visits a month and ranks #728,547 among all websites worldwide, #11,523 in Agriculture.
- Monthly visits37.8K
▼ 15.9% vs previous month
- Unique visitors18.5K
per month
- Global rank#728,547
among all websites
- Category rank#11,523
Heavy Industry and Engineering · Agriculture
- Bounce rate58%
- Pages per visit2.4
- Average visit1 min 39 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with AFGRI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| senwes.co.za | 100% | 44.4K | #678,158 | View details | |
agrimark.co.za | agrimark.co.za | 88% | #189,079 | – | |
roff.co.za | roff.co.za | 85% | #1,619,429 | – | |
afgriequipment.co.za | afgriequipment.co.za | 81% | #2,909,626 | – | |
agrico.co.za | agrico.co.za | 81% | #836,180 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for AFGRI
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about AFGRI
AFGRI was founded in 1923 and raised its 1st funding round 96 years after it was founded.
AFGRI is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
CP Venter is the CEO of AFGRI, as recorded in our data.
AFGRI was established in 1923 and is headquartered in Johannesburg, South Africa. Operations focus on the agricultural sector, where grain storage and management services are delivered alongside financial products designed for farming needs. Retail outlets serve farmers with supplies, while training programs support skill development. Equipment provision and animal feed production are also handled for corporate and individual clients across the region.
AFGRI offers Agricultural Services and Equipment Supply.
AFGRI has 2 investors. Key investors include Wiphold, and AgriGroupe.
AFGRI operates through Afgri Limited.
Yes. AFGRI was acquired by AgriGroupe in September 2013.