Ai Palette

Singapore, Singapore Founded: 2018 • Age: 8 yrs Acquired By GlobalData
AI-powered consumer insights for CPG product development are provided.
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About Ai Palette

Ai Palette is a company based in Singapore (Singapore) founded in 2018 by Somsubhra GanChoudhuri and Himanshu Upreti was acquired by GlobalData in March 2025.. Ai Palette has raised $12.69 million across 4 funding rounds from investors including GlobalData, pi Ventures and Exfinity Venture Partners. The company has 56 employees as of March 26, 2024. Ai Palette offers products and services including Foresight Engine, Concept Genie, Screen Winner, FoodGPT, and Brand SAY. Ai Palette operates in a competitive market with competitors including Cint, Earnest Analytics, Crisp, Vypr and Suzy, among others.

  • Headquarter Singapore, Singapore
  • Employees 56 as on 26 Mar, 2024
  • Founders Somsubhra GanChoudhuri, Himanshu Upreti
  • Sectors
    Consumer
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Aipalette India Private Limited
  • Date of Incorporation 03 Feb, 2020
  • Jurisdiction Bangalore South, Karnataka, India
Operational Areas
Consumer → Food, Beverage & Nutrition
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $879.74 K (USD)
    178.2
    as on Mar 31, 2023
  • Net Profit
    $-574.02 K (USD)
    -522.92
    as on Mar 31, 2023
  • EBITDA
    $-554.63 K (USD)
    -567.46
    as on Mar 31, 2023
  • Total Equity Funding
    $12.69 M (USD)

    in 4 rounds

  • Latest Funding Round
    $1.45 M (USD), Series A

    Jun 24, 2024

  • Investors
    GlobalData

    & 9 more

  • Employee Count
    56

    as on Mar 26, 2024

  • Acquired by
    GlobalData

    (Mar 11, 2025)

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Products & Services of Ai Palette

Ai Palette offers a comprehensive portfolio of products and services, including Foresight Engine, Concept Genie, Screen Winner, FoodGPT, and Brand SAY. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Discovers emerging trends in real-time for CPG brands.

Generates AI-based product concepts from user prompts.

Virtually screens and validates new product ideas.

Offers chat-driven support for food innovation tasks.

Tracks and analyzes digital brand equity metrics.

People of Ai Palette
Headcount 50-200
Employee Profiles 25
Employee Profiles
People
Jyoti Kumari
Technical Project Manager
People
Ajeet Singh
Principal Engineer
People
Parvathy Dileep
Growth Development Specialist
People
Rajesh Deb
Principal Devops Engineer

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Funding Insights of Ai Palette

Ai Palette has successfully raised a total of $12.69M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $1.45 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $1.4M
  • First Round

    (23 Aug 2019)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2024 Amount Series A - Ai Palette Valuation

investors

Mar, 2024 Amount Series A - Ai Palette Valuation Tin Men
Aug, 2021 Amount Series A - Ai Palette Valuation Exfinity Venture Partners , pi Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Ai Palette

Ai Palette has secured backing from 10 investors, including venture fund investors. Prominent investors backing the company include GlobalData, pi Ventures and Exfinity Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture debt financing is extended to companies across multiple sectors.
Founded Year Domain Location
Venture capital is provided to B2B technology companies in South-East Asia.
Founded Year Domain Location
Deep-tech venture capital investments in early-stage companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Ai Palette

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Ai Palette

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Ai Palette Comparisons

Employees
+
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Competitors of Ai Palette

Ai Palette operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Crisp, Vypr and Suzy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Market research platform linking buyers and suppliers of online samples.
domain founded_year HQ Location
Consumer intelligence data is analyzed via an online research platform.
domain founded_year HQ Location
Business analytics software is provided for CPG retailers and suppliers.
domain founded_year HQ Location
SaaS-based product intelligence and customer analytics are provided to businesses.
domain founded_year HQ Location
Customer targeting and feedback management platform is utilized for insights.
domain founded_year HQ Location
Consumer purchasing behavior is analyzed via market research and insights.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Ai Palette

Frequently Asked Questions about Ai Palette

When was Ai Palette founded?

Ai Palette was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Ai Palette located?

Ai Palette is headquartered in Singapore, Singapore.

Who is the current CEO of Ai Palette?

Somsubhra GanChoudhuri is the current CEO of Ai Palette. They have also founded this company.

Is Ai Palette a funded company?

Ai Palette is a funded company, having raised a total of $12.69M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4.4M, raised on Aug 23, 2019.

How many employees does Ai Palette have?

As of Mar 26, 2024, the latest employee count at Ai Palette is 56.

What is the annual revenue of Ai Palette?

Annual revenue of Ai Palette is $879.74K as on Mar 31, 2023.

What does Ai Palette do?

Ai Palette was founded in 2018 in Singapore and operates in the consumer packaged goods sector. AI tools are utilized to analyze datasets for discovering trends, generating product concepts, validating ideas, and monitoring brand equity. Predictive insights are generated to support portfolio optimization and decision-making throughout the product lifecycle, with operations focused on accelerating innovation in the region.

Who are the top competitors of Ai Palette?

Ai Palette's top competitors include Vypr, Earnest Analytics and Cint.

What products or services does Ai Palette offer?

Ai Palette offers Foresight Engine, Concept Genie, Screen Winner, FoodGPT, and Brand SAY.

Who are Ai Palette's investors?

Ai Palette has 10 investors. Key investors include GlobalData, pi Ventures, Exfinity Venture Partners, InnoVen Capital, and Tin Men Capital.

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