About Aiia
Aiia is a Financial Services company based in Copenhagen (Denmark) founded in 2010 by Gudmundur Hreidarsson, and was acquired by Mastercard in September 2021. Aiia has raised $4.99 million across 2 funding rounds from investors including Mastercard, Danske Bank and DNB. The company has 63 employees. Its website aiia.eu draws about 363 thousand monthly visits. Aiia offers products and services including Open Banking APIs, Payment Initiation Services, and Account Information Services. Its focus areas include FinTech, Banking Tech, Open Banking and Aggregation APIs. Its legal entity is Mastercard OB Services Europe A/S.
Company details
Open banking solutions. It offers API-based open banking solutions for financial institutions to access financial data and enable digital payments. Its products include Aiia Data for enabling end customers to connect the financial data to the services, Aiia Pay for account-to-account payments from the service, Enterprise Data for aggregating business and personal account data, Enterprise payments that enable business, and individual customers to make payments, and more.
- Headquarters Copenhagen, Denmark
- Employees 63
- Founders Gudmundur Hreidarsson
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website aiia.eu
- Social LinkedIn X
- Acquired by Mastercard (Sep 2021)
- Legal Name Mastercard Ob Services Europe A/S
- Total Equity Funding$4.99M (USD)
in 2 rounds
- Latest Funding Round$4.99M (USD), Series A
Apr 2020
- InvestorsMastercard
& 2 more
- Employee Count63
- Acquired byMastercard
(Sep 2021)
Products & Services of Aiia
Aiia offers a comprehensive portfolio of products and services, including Open Banking APIs, Payment Initiation Services, and Account Information Services.
Enables secure access to financial data for third-party applications
Facilitates credit transfers on behalf of customers via APIs
Allows retrieval of shared financial data from institutions
Funding Insights of Aiia
Aiia has successfully raised a total of $4.99M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.99 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.99M
- Total Rounds 2
- Last Round Series A — $4.99M
- First Round $5.89M
(Dec 2018)
- Investors Count 2
All 2 funding rounds of Aiia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $4.99M | Series A | – | DNB, Danske Bank | – |
| Dec 2018 | $5.89M | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in Aiia
Aiia has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Mastercard, Danske Bank and DNB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided to individuals and corporations. | 1822 | dnb.no | Oslo, Norway | |
Financial services including banking and insurance are provided globally. | 1871 | danskebank.com | Copenhagen, Denmark | |
Global payments are processed via card network connections. | 1966 | mastercard.com | Purchase, United States |
Investor details for Aiia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Aiia
1 people are tracked at Aiia (1 in leadership); the tracked headcount is 63.
| Name | Role | Group |
|---|---|---|
Gudmundur Hreidarsson | Co-Founder | Leadership |
Complete people profiles for Aiia
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- Team structure
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Timeline of Aiia
4 dated milestones of Aiia across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Aiia is founded.
- Funding First funding round of $5.9M.
- Funding Latest funding round, Series A, of $5.0M.
- Exit Acquired by Mastercard.
Web traffic of Aiia
The website of Aiia (aiia.eu) receives about 363K visits a month and ranks #129,641 among all websites worldwide, #8,118 in Financial Planning and Management.
- Monthly visits363K
▼ 1.2% vs previous month
- Unique visitors260.2K
per month
- Global rank#129,641
among all websites
- Category rank#8,118
Finance · Financial Planning and Management
- Bounce rate37%
- Pages per visit2.3
- Average visit44 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Aiia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| telia.lt | 100% | 1.8M | #25,105 | View details | |
inbank.lt | inbank.lt | 98% | #235,417 | – | |
| ld.lt | 87% | 143.4K | #259,879 | View details | |
swedbank.lt | swedbank.lt | 85% | #7,945 | – | |
ignitis.lt | ignitis.lt | 83% | #51,164 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Aiia
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Aiia
Aiia was founded in 2010 and raised its 1st funding round 8 years after it was founded.
Aiia is headquartered in Copenhagen, Denmark.
Aiia is a funded company, having raised a total of $4.99M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $5.89M, raised on Dec 2018.
Aiia has 63 employees.
Open banking solutions. It offers API-based open banking solutions for financial institutions to access financial data and enable digital payments. Its products include Aiia Data for enabling end customers to connect the financial data to the services, Aiia Pay for account-to-account payments from the service, Enterprise Data for aggregating business and personal account data, Enterprise payments that enable business, and individual customers to make payments, and more.
Aiia offers Open Banking APIs, Payment Initiation Services, and Account Information Services.
Aiia has 3 investors. Key investors include Mastercard, Danske Bank, and DNB.
Aiia operates through Mastercard Ob Services Europe A/S.
Yes. Aiia was acquired by Mastercard in September 2021.
The website of Aiia receives about 363 thousand visits a month and ranks #129,641 among all websites worldwide.