Alert Labs

Kitchener, Canada Founded: 2015 • Age: 11 yrs Acquired By Watsco
A range of connected sensors for basement monitoring is developed.

About Alert Labs

Alert Labs is a Technology company based in Kitchener (Canada) founded in 2015, and was acquired by Watsco in October 2018. A range of connected sensors for basement monitoring is developed. It operates in the Technology and Environment sectors. Alert Labs has raised $30 thousand across 3 funding rounds from investors including Watsco, Intact Ventures and BDC. The company has 72 employees. Its Indian entity Alertlabs India Private Limited reported revenue of ₹14.60 Cr. Alert Labs offers products and services including AlertAQ™ Platform, Flowie-O Water Flow Sensor, Floodie Flood Sensor, Shuttie Auto Water Shut-Off Valve, and Humie Humidity & Temperature Sensor. Its focus areas include High Tech, Smart Homes, Energy and Utilities and Water Monitoring.

Company details

Alert Labs was founded in 2015 in Kitchener, Canada, focusing on the IoT sector for residential water and environmental monitoring. Sensors are provided to detect basement issues such as water leaks, floods, power outages, and temperature fluctuations, with alerts sent when thresholds are exceeded. Products include water flow, furnace, water softener, sump pump sensors, and flood detectors, connected via cellular networks for real-time dashboard access without internet dependency.

Key Metrics
  • Indian entity revenue
    ₹14.60 Cr

    FY 2022 · +23% YoY

  • Indian entity net profit
    ₹1.04 Cr

    FY 2022 · 7% margin

  • Indian entity EBITDA
    ₹1.49 Cr

    FY 2022 · 10% margin

  • Total Equity Funding
    $30K (USD)

    in 3 rounds

  • Latest Funding Round
    $30K (USD), Seed

    Dec 2017

  • Investors
    Watsco

    & 5 more

  • Employee Count
    72
  • Acquired by
    Watsco

    (Oct 2018)

Products & Services of Alert Labs

Alert Labs offers a comprehensive portfolio of products and services, including AlertAQ™ Platform, Flowie-O Water Flow Sensor, Floodie Flood Sensor, Shuttie Auto Water Shut-Off Valve, and Humie Humidity & Temperature Sensor.

AlertAQ™ Platform
Monitoring Platform

AI-powered system for water and A/C intelligence in buildings

Flowie-O Water Flow Sensor
Sensor

Device to detect and monitor water flow for leak prevention

Floodie Flood Sensor
Sensor

Tool for identifying water leaks and flooding in facilities

Shuttie Auto Water Shut-Off Valve
Control Device

Automatic valve to stop water flow during detected leaks

Humie Humidity & Temperature Sensor
Environmental Sensor

Sensor for tracking humidity and temperature in buildings

Apps and channels of Alert Labs

its YouTube channel Alert Labs has 214 subscribers and 30 videos.

Alert Labs
YouTube 214 subscribers 30 videos Science & Technology
Open channel

Videos from Alert Labs

The most watched videos on Alert Labs's YouTube channel, Alert Labs (214 subscribers). Click a video to play it here.

Flowie O Pulse Cable Installation | Alert Labs
2.2K views
Smart HVAC Monitoring Solutions Install in Less than 20 Minutes
2K views
Sentree AC Monitoring System
1.8K views
Float switch alert system from Alert Labs
1.4K views

More on Alert Labs.

Funding Insights of Alert Labs

Alert Labs has successfully raised a total of $30K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $30 thousand completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $30,000
  • Total Rounds 3
  • Last Round Seed — $30,000
  • First Round $100,000

    (Nov 2016)

  • Investors Count 5

All 3 funding rounds of Alert Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Dec 2017$30,000Seed–Accelerator Centre
–
Apr 2017Seed––
Nov 2016$100,000Grant––
–
Valuation history

6 investors in total: 6 institutional.

Investors in Alert Labs

Alert Labs has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Watsco, Intact Ventures and BDC.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Startups are built and accelerated in a structured studio environment.
acceleratorcentre.comWaterloo, Canada
Garage.com is operated as a platform connecting customers to garage door service providers.
garage.comPalo Alto, United States
Investments in venture capital, private equity, and real estate are conducted by Hedgewood using its own capital.
hedgewood.com
Provider of property & casualty insurances
1809intactfc.comToronto, Canada
Commercial banking services for small and medium-sized enterprises are provided.
1944bdc.caMontreal, Canada
Equipment and parts for HVAC/R industry are supplied.
1956watsco.comMiami, United States
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Investor details for Alert Labs

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
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Verified entity values are shown only after access is granted.

Board of directors of Alertlabs India Private Limited (Alert Labs)

Alertlabs India Private Limited is the primary company behind Alert Labs. The board of Alertlabs India Private Limited currently have 4 directors; the longest-serving is Kaval Kaur Gill, appointed in 2017. 2 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Kaval Kaur Gill
DIN 01770168
Director03 Jan 20179 yrs 10 moAlertlabs India Private Limited
Rajinder Mohan Gupta
DIN 08015599
Director20 Dec 20178 yrs 10 moAlertlabs India Private Limited
Harnawab Sandhu
DIN 01906923
Additional Director10 Apr 20251 yr 7 moAlertlabs India Private Limited
Sanjay Kumar
DIN 08222922
Additional Director10 Apr 20251 yr 7 moAlertlabs India Private Limited

People of Alert Labs

36 people are tracked at Alert Labs (13 in leadership, 23 in team); the tracked headcount is 72.

NameRoleGroup
Bob Wasserman
President And CEOLeadership
Ian Mosher
Director, Sales & Customer SuccessLeadership
Kyle Arbuckle
Senior Managing Director, SalesLeadership
Jordan Edl
Senior Director, Business DevelopmentLeadership
Doug Macmillan
Director, Business DevelopmentLeadership
Tom Briggette
Vice President, Sales & MarketingLeadership
Nicholas Smith
Director, Business EnablementLeadership
Charlie Harland
Vice President Of HVAC Business UnitLeadership
Mercedes S.
Regional Sales DirectorLeadership
Sarah Otten
Director Of Customer ExperienceLeadership
Jen Richardson
Director Of MarketingLeadership
Scott Napper
VP Of Manufacturing & Supply ChainLeadership
Razi Moosavi
Director, Business DevelopmentLeadership
Andrew Dawson
Hardware Project ManagerTeam
Max Pfeifle P.eng.
Advanced Project Lead, Mechanical EngineerTeam
Aditi Mukhopadhyay
Analytics Team LeadTeam
Hayden Jones
Data Science DeveloperTeam
Dayo Adeniyi
Business Process AnalystTeam
Geanine Hastings
Customer Success ManagerTeam
Marc Heroux
Marketing ManagerTeam

16 more people are available in the full profile.

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Complete people profiles for Alert Labs

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Verified entity values are shown only after access is granted.

Financials of Alert Labs

Figures of Alertlabs India Private Limited, the primary company behind Alert Labs, for FY 2022. Revenue was ₹14.60 Cr (+23% year on year). Net profit was ₹1.04 Cr (7% margin). EBITDA was ₹1.49 Cr (10% margin). Revenue has grown at a compounded annual rate of +54% over three years.

  • ₹14.60 CrRevenue · FY 2022 · +23% YoY
  • ₹1.04 CrNet profit · 7% margin
  • ₹1.49 CrEBITDA · 10% margin
  • ₹1 LakhPaid-up capital
  • 72Employees (provident fund records)
  • +54%Revenue CAGR, 3 years

Balance sheet, profit and loss, cash flow and ratios of Alertlabs India Private Limited are on its company page.

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Detailed financial statements for Alert Labs

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

  • Statement rows
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  • Downloads

Verified entity values are shown only after access is granted.

Timeline of Alert Labs

4 dated milestones of Alert Labs across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded Alert Labs is founded.
  2. Funding First funding round of $100K.
  3. Funding Latest funding round, Seed, of $30K.
  4. Exit Acquired by Watsco.

Web traffic of Alert Labs

The website of Alert Labs (alertlabs.com) receives about 7.6K visits a month.

  • Monthly visits
    7.6K

    ▼ 21.2% vs previous month

Similar websites

Websites whose visitors overlap most with Alert Labs. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
proteussensor.com
proteussensor.com
100%
#2,684,152–
streamlabswater.com
72%
29.2K#1,285,131View details
renkeer.com
52%
#545,512View details
avtech.com
49%
44.7K#829,201View details
keyence.com
39%
513.1K#91,163View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 8 similar websites and full traffic analytics for Alert Labs

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 8 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Related news about Alert Labs

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Complete news archive for Alert Labs

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Frequently Asked Questions about Alert Labs

Alert Labs was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Alert Labs is headquartered in Kitchener, Canada. It is registered at Kitchener, Ontario, Canada.

Alert Labs is a funded company, having raised a total of $30K across 3 funding rounds to date. The company's 1st funding round was a Grant of $100K, raised on Nov 2016.

Alert Labs has 72 employees.

The primary company behind Alert Labs, Alertlabs India Private Limited, reported revenue of ₹14.60 Cr for FY 2022, up 23% year on year.

Alert Labs was founded in 2015 in Kitchener, Canada, focusing on the IoT sector for residential water and environmental monitoring. Sensors are provided to detect basement issues such as water leaks, floods, power outages, and temperature fluctuations, with alerts sent when thresholds are exceeded. Products include water flow, furnace, water softener, sump pump sensors, and flood detectors, connected via cellular networks for real-time dashboard access without internet dependency.

Alert Labs offers AlertAQâ„¢ Platform, Flowie-O Water Flow Sensor, Floodie Flood Sensor, Shuttie Auto Water Shut-Off Valve, and Humie Humidity & Temperature Sensor.

Alert Labs has 6 investors. Key investors include Watsco, Intact Ventures, BDC, Accelerator Centre, and Garage.com.

Alert Labs operates through Alertlabs India Private Limited.

Yes. Alert Labs was acquired by Watsco in October 2018.

The legal entities of Alert Labs currently have 4 directors, including Rajinder Mohan Gupta, Harnawab Sandhu, Kaval Kaur Gill and others.

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