About Alexander Forbes
Alexander Forbes is a publicly listed company based in Sandton (South Africa) founded in 1935. Developer of a wealth management platform for retirement planning. Its chief executive, as recorded, is Dawid de Villiers. Its website alexforbes.com draws about 439 thousand monthly visits. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Financial Planners and Advisors. Its competitors include Sygnia, Water Financial and Astute Financial Services; 1 of its 3 listed competitors has raised funding.
Company details
Alexander Forbes was founded in 1935 and is headquartered in Sandton, South Africa. Operations focus on the financial services sector, where a wealth management platform is provided for retirement planning and employee benefits management. Services include financial insights, investment news, and investor relations support, catering to users seeking retirement solutions in the region.
- Headquarters Sandton, South Africa
- Stage Public
- SectorsTechnology
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website alexforbes.com
- Social LinkedIn X
- Legal Name Alexander Forbes Group Holdings Limited
- Annual Revenue$369.65 M (USD)10.59as on Mar 31, 2026
- Net Profit$49.27 M (USD)-4.76as on Mar 31, 2026
- EBITDA$73.81 M (USD)14.91as on Mar 31, 2026
People of Alexander Forbes
200 people are tracked at Alexander Forbes (57 in leadership, 9 in board & advisors, 134 in team).
| Name | Role | Group |
|---|---|---|
Dawid de Villiers | CEO | Leadership |
Rob Rainier | Regional Head | Leadership |
Jonathan Muthige | Chief Human Capital & Transformation Officer | Leadership |
Richard Buchanan | Operations Director | Leadership |
Lebogang Dodo | H.r Business Partner | Leadership |
Isak Grobler | Head: Engineering Services (client Services & Business Optimisation) | Leadership |
Jyothi Surajlal | Head Of Business Support | Leadership |
Marien Botha | Head: Fund Reporting | Leadership |
Carina Wessels | Chief GRC Officer And Executive: Impact Advisory | Leadership |
Charlotte Shabally | Head Enterprise Project Management Office (epmo) | Leadership |
Dawie de Villiers | CEO | Leadership |
Bruce Bydawell | CFO | Leadership |
Saima Pokolo | Managing Director | Leadership |
Belinda Sullivan | Head Corporate Consulting Strategy | Leadership |
Gordon Webb | Head: External Intermediated Sales | Leadership |
Vinosha Robinson | Head Of Risk & Compliance: Solutions & Enablement Platform | Leadership |
Craig Bentley | Head: Multinational Consulting | Leadership |
Johann van Rooyen | Head: Services | Leadership |
Myrna Sachs | Inland Head: Absenteeism, Incapacity And Disability | Leadership |
Hloni Mphahlele | Head Of Transformation | Leadership |
180 more people are available in the full profile.
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IPO & Listings of Alexander Forbes
Alexander Forbes is a publicly listed company on the JSE with ticker symbol AFH in South Africa, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date24 Jul 2014
- Listed onJSE: AFH
- Listed entityAlexander Forbes Group Holdings Limited
- Exchange sectorFinance
- ISINZAE000191516
- Share price760.00 ZAC · 2026-10-14
- Market capitalisation8,751,463,904.00 ZAC
- Price to earnings11.9
- EPS (diluted, trailing year)0.64 ZAC
- Dividend yield7.4%
- Volume (last session)3,433
Financials of Alexander Forbes
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 6.31B ZAR | 841.0M ZAR | 1.26B ZAR |
| 2024 | 5.70B ZAR | 883.0M ZAR | 1.09B ZAR |
| 2023 | 5.14B ZAR | 666.0M ZAR | 969.0M ZAR |
| 2022 | 4.55B ZAR | 570.0M ZAR | 841.0M ZAR |
| 2021 | 4.24B ZAR | 415.0M ZAR | 923.0M ZAR |
Detailed financial statements for Alexander Forbes
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Competitors of Alexander Forbes
Alexander Forbes has 3 listed competitors in our database, 1 of them funded. They include Sygnia, Water Financial and Astute Financial Services.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sygnia.co.za | 2003 | Cape Town, South Africa | Sygnia is recognized as a leading asset management firm in South Africa. | |||
| waterfinancial.biz | 2010 | Cape Town, South Africa | $1.64M | Financial services are provided to asset-rich elderly with limited income. | ||
| astutefs.com | 2017 | Johannesburg, South Africa | Provides comprehensive financial solutions, including life cover, wills, and estate planning services. |
Detailed competitors of Alexander Forbes
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Web traffic of Alexander Forbes
The website of Alexander Forbes (alexforbes.com) receives about 439.1K visits a month and ranks #83,618 among all websites worldwide, #5,251 in Investing.
- Monthly visits439.1K
▲ 24.7% vs previous month
- Unique visitors143.9K
per month
- Global rank#83,618
among all websites
- Category rank#5,251
Finance · Investing
- Bounce rate23%
- Pages per visit8.4
- Average visit4 min 40 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Alexander Forbes. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sharenet.co.za | sharenet.co.za | 100% | #99,356 | – | |
| discovery.co.za | 91% | 6.9M | #9,619 | View details | |
| fnb.co.za | 88% | 9.2M | #5,601 | View details | |
oldmutual.co.za | oldmutual.co.za | 80% | #22,606 | – | |
| allangray.co.za | 75% | #36,217 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Alexander Forbes
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Related news about Alexander Forbes
Complete news archive for Alexander Forbes
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Frequently Asked Questions about Alexander Forbes
Alexander Forbes was founded in 1935.
Alexander Forbes is headquartered in Sandton, South Africa. It is registered at Sandton, Gauteng, South Africa.
Dawid de Villiers is the CEO of Alexander Forbes, as recorded in our data.
Annual revenue of Alexander Forbes is $369.65M as on Mar 31, 2026.
Alexander Forbes was founded in 1935 and is headquartered in Sandton, South Africa. Operations focus on the financial services sector, where a wealth management platform is provided for retirement planning and employee benefits management. Services include financial insights, investment news, and investor relations support, catering to users seeking retirement solutions in the region.
Alexander Forbes's top competitors include Sygnia, Water Financial and Astute Financial Services.
Yes, Alexander Forbes is publicly traded on JSE under the ticker symbol AFH.
The website of Alexander Forbes receives about 439 thousand visits a month and ranks #83,618 among all websites worldwide.