About Alfalfa
Alfalfa is a Consumer company based in Hoboken (United States) founded in 2018 by Andrew Arrospide and Dan Sobsey. Healthy salads are served by Alfalfa restaurant chain. Alfalfa has raised $2 million across 1 funding round from investors including Blue Falcon Capital and Jake Kassan. The company has 5 employees. Its website eatalfalfa.com draws about 14 thousand monthly visits. Alfalfa offers products and services including Salads, Doughnuts, Merchandise, Gift Cards, and Catering Services. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include Sweetgreen, Texas Roadhouse and Everytable; 2 of its 3 listed competitors have raised funding.
Company details
Alfalfa was founded in 2018 as a chain of limited-service restaurants in Hoboken, United States. Operations focus on providing healthy salads to customers through quick-service locations. The company, co-founded by Andrew Arrospide and Dan Sobsey, operates within the food and beverage sector, emphasizing accessible meal options in urban settings. Services include prepared-to-order salads without full table service.
- Headquarters Hoboken, United States
- Employees 5
- Founders Andrew Arrospide, Dan Sobsey
- SectorsConsumer
- Website eatalfalfa.com
- Social LinkedIn X Facebook Instagram
- Legal Name Alfalfa
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
Dec 2022
- InvestorsBlue Falcon Capital
& 1 more
- Employee Count5
Products & Services of Alfalfa
Alfalfa offers a comprehensive portfolio of products and services, including Salads, Doughnuts, Merchandise, Gift Cards, and Catering Services.
Healthy salads made with fresh, local ingredients for balanced meals.
Delicious doughnuts offering a joyful treat option.
Branded goods for customers to enjoy Alfalfa experiences.
Digital or physical cards for purchasing food and products.
Custom food options for events and gatherings.
Funding Insights of Alfalfa
Alfalfa has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(Dec 2022)
- Investors Count 2
All 1 funding rounds of Alfalfa with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $2M | Seed | – | Blue Falcon Capital |
2 investors in total: 1 institutional and 1 angel.
Investors in Alfalfa
Alfalfa has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include Blue Falcon Capital and Jake Kassan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| bluefalconcapital.com | ||||
JK Jake Kassan | Co-founder of MVMT Watches, angel investor in Indian startups | unknown_8c9020f4a79249bc8 |
Investor details for Alfalfa
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People of Alfalfa
5 people are tracked at Alfalfa (4 in leadership, 1 in team); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
Andrew Arrospide | Co-Founder | Leadership |
Dan Sobsey | Co-Founder | Leadership |
Daniel Londono | Co-Founder & Co-CEO | Leadership |
Tim Foreman | General Manager | Leadership |
Casey Forcellati | Barista | Team |
Complete people profiles for Alfalfa
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Timeline of Alfalfa
2 dated milestones of Alfalfa across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Alfalfa is founded.
- Funding First funding round of $2.0M.
Competitors of Alfalfa
Alfalfa has 3 listed competitors in our database, 2 of them funded. They include Sweetgreen, Texas Roadhouse and Everytable.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sweetgreen.com | 2006 | Los Angeles, United States | $479.07M | 4,877 | Salads and meal bowls are offered by restaurant chains. | |
| texasroadhouse.com | 1993 | Jacksonville, United States | 3,282 | Healthy food is served by Texas Roadhouse restaurant chain. | ||
| everytable.com | 2013 | Vernon, United States | $108.3M | 189 | Healthy food restaurant chain |
Detailed competitors of Alfalfa
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- Full competitor set
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Web traffic of Alfalfa
The website of Alfalfa (eatalfalfa.com) receives about 13.5K visits a month.
- Monthly visits13.5K
▲ 0.8% vs previous month
Websites whose visitors overlap most with Alfalfa. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
leilanorthpark.com | leilanorthpark.com | 100% | #1,199,871 | – | |
nazshalal.com | nazshalal.com | 100% | #925,721 | – | |
| blacktap.com | 96% | 47.9K | View details | ||
ariasf.com | ariasf.com | 96% | #4,379,935 | – | |
insideoutsd.com | insideoutsd.com | 96% | #1,954,749 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Alfalfa
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- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food Service Chains
3 companies that operate in the same segment as Alfalfa (Food Service Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | 526 |
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Related news about Alfalfa
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Frequently Asked Questions about Alfalfa
Alfalfa was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Alfalfa is headquartered in Hoboken, United States. It is registered at Hoboken, New Jersey, United States.
Alfalfa is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Dec 2022.
Alfalfa has 5 employees.
Alfalfa was founded in 2018 as a chain of limited-service restaurants in Hoboken, United States. Operations focus on providing healthy salads to customers through quick-service locations. The company, co-founded by Andrew Arrospide and Dan Sobsey, operates within the food and beverage sector, emphasizing accessible meal options in urban settings. Services include prepared-to-order salads without full table service.
Alfalfa's top competitors include Sweetgreen, Texas Roadhouse and Everytable.
Alfalfa offers Salads, Doughnuts, Merchandise, Gift Cards, and Catering Services.
Alfalfa has 2 investors. Key investors include Blue Falcon Capital, and Jake Kassan.
Alfalfa operates through Alfalfa.