About Alice
Alice is a Healthcare company based in Brooklyn (United States) founded in 2014. Employee benefit management solutions are provided for businesses. It operates on a Subscription Services model in Healthcare, Financial Services, and Technology sectors. Alice has raised $250 thousand across 2 funding rounds from investors including Financial Solutions Lab and Bonfire Ventures. Alice offers products and services including Commuter Benefits. Its focus areas include Employee Benefits and Pretax Benefits. Its legal entity is Pretax Hero, Inc. Its competitors include CollectiveHealth, Optum and Artemis Health; 3 of its 3 listed competitors have raised funding.
Company details
Pretax benefits for commuting expenses are managed by Alice. The company focuses on providing solutions for frontline employees, ensuring compliance with tax regulations under Section 132 of the Internal Revenue Code. Services are tailored for employers with tipped-wage and shift workers, automating enrollment and reimbursements. The platform integrates with payroll systems to protect eligible spending from taxes, helping employees save on transit and parking costs.
- Headquarters Brooklyn, United States
- SectorsHealthcareFinancial Services Technology
- Email••••••••
- Phone•••• ••••
- Website thisisalice.com
- Social LinkedIn X
- Legal Name Pretax Hero, Inc.
- Total Equity Funding$250K (USD)
in 2 rounds
- InvestorsFinancial Solutions Lab
& 1 more
Products & Services of Alice
Alice offers a comprehensive portfolio of products and services, including Commuter Benefits.
Pretax benefits for transit and parking are provided.
Funding Insights of Alice
Alice has successfully raised a total of $250K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $250,000
- Total Rounds 2
- First Round $250,000
(Jun 2018)
- Investors Count 2
All 2 funding rounds of Alice with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | Series A | – | – | ||
| Jun 2018 | $250,000 | Seed | – | Financial Solutions Lab | – |
2 investors in total: 2 institutional.
Investors in Alice
Alice has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Financial Solutions Lab and Bonfire Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fintech startups are accelerated through focused programs in Chicago. | finlab.finhealthnetwork.org | Chicago, United States | ||
| bonfirevc.com |
Investor details for Alice
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
People of Alice
6 people are tracked at Alice (2 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Sumit Ahluwalia | VP of Engineering | Leadership |
Jack Adelson | Chief Compliance Officer | Leadership |
Michael McGahan | Principal Engineer | Team |
Luke Rodgers | Senior Engineer | Team |
William Koshuta | Principal Engineer | Team |
Kristen Stanley | Senior Product & Technical Specialist | Team |
Complete people profiles for Alice
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Timeline of Alice
3 dated milestones of Alice across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Alice is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Series A,.
Competitors of Alice
Alice has 3 listed competitors in our database, 3 of them funded. They include CollectiveHealth, Optum and Artemis Health.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| collectivehealth.com | 2013 | San Francisco, United States | $714M | 483 | Cloud-based self-insurance platform is offered to employers for employee sponsorship. | |
| optum.com | 2011 | Eden Prairie, United States | $250,000 | 140 | Optum is recognized as a leading health solution and care delivery organization. | |
| artemishealth.com | 2013 | New York, United States | $58M | 61 | A SaaS platform for employee benefits management is provided. |
Detailed competitors of Alice
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Alice
The website of Alice (thisisalice.com) receives about 9.7K visits a month.
- Monthly visits9.7K
▼ 5.7% vs previous month
Top companies in Clinical IT & Data Platforms
3 companies that operate in the same segment as Alice (Clinical IT & Data Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | |||
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | 1,746 |
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Related news about Alice
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Frequently Asked Questions about Alice
Alice was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Alice is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Alice is a funded company, having raised a total of $250K across 2 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Jun 2018.
Pretax benefits for commuting expenses are managed by Alice. The company focuses on providing solutions for frontline employees, ensuring compliance with tax regulations under Section 132 of the Internal Revenue Code. Services are tailored for employers with tipped-wage and shift workers, automating enrollment and reimbursements. The platform integrates with payroll systems to protect eligible spending from taxes, helping employees save on transit and parking costs.
Alice's top competitors include CollectiveHealth, Optum and Artemis Health.
Alice offers Commuter Benefits.
Alice has 2 investors. Key investors include Financial Solutions Lab, and Bonfire Ventures.
Alice operates through Pretax Hero, Inc..