Alice

Brooklyn, United States Founded: 2014 • Age: 12 yrs
Employee benefit management solutions are provided for businesses.
Request Access

About Alice

Alice is a company based in Brooklyn (United States) founded in 2014. It operates as a Subscription Services. Alice has raised $250 thousand across 1 funding round from investors including Financial Solutions Lab. Alice offers products and services including Commuter Benefits. Alice operates in a competitive market with competitors including CollectiveHealth, Optum, Artemis Health, TASC and Take Command, among others.

  • Headquarter Brooklyn, United States
  • Sectors
    Healthcare
    Financial Services Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Pretax Hero, Inc.
Operational Areas
Healthcare → Health Technology & Digital Health
Financial Services → Insurance & Risk Management
Technology → Marketing, Adtech & Commerce Technology
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $250 K (USD)

    in 1 rounds

  • Latest Funding Round
    $250 K (USD), Seed

    Jun 07, 2018

  • Investors
  • Employee Count
    Employee Count
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Alice

Alice offers a comprehensive portfolio of products and services, including Commuter Benefits. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Pretax benefits for transit and parking are provided.

People of Alice
Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Sumit Ahluwalia
VP of Engineering
People
Michael McGahan
Principal Engineer
People
Luke Rodgers
Senior Engineer
People
Jack Adelson
Chief Compliance Officer

Unlock access to complete

Funding Insights of Alice

Alice has successfully raised a total of $250K through 1 strategic funding round. The most recent funding activity was a Seed round of $250 thousand completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $250,000
  • First Round

    (07 Jun 2018)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2018 Amount Seed - Alice Valuation Financial Solutions Lab
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Alice

Alice has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Financial Solutions Lab. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Fintech startups are accelerated through focused programs in Chicago.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Alice

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Alice

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Alice Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Alice

Alice operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CollectiveHealth, Optum, Artemis Health, TASC and Take Command, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based self-insurance platform is offered to employers for employee sponsorship.
domain founded_year HQ Location
Optum is recognized as a leading health solution and care delivery organization.
domain founded_year HQ Location
A SaaS platform for employee benefits management is provided.
domain founded_year HQ Location
Finance and accounts management platform is provided for businesses.
domain founded_year HQ Location
Online marketplace for employee benefits administration is provided.
domain founded_year HQ Location
Cloud-based platform for financial benefits
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Alice

Frequently Asked Questions about Alice

When was Alice founded?

Alice was founded in 2014 and raised its 1st funding round 4 years after it was founded.

Where is Alice located?

Alice is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.

Is Alice a funded company?

Alice is a funded company, having raised a total of $250K across 1 funding round to date. The company's 1st funding round was a Seed of $250K, raised on Jun 07, 2018.

What does Alice do?

Pretax benefits for commuting expenses are managed by Alice. The company focuses on providing solutions for frontline employees, ensuring compliance with tax regulations under Section 132 of the Internal Revenue Code. Services are tailored for employers with tipped-wage and shift workers, automating enrollment and reimbursements. The platform integrates with payroll systems to protect eligible spending from taxes, helping employees save on transit and parking costs.

Who are the top competitors of Alice?

Alice's top competitors include CollectiveHealth, Optum and Artemis Health.

What products or services does Alice offer?

Alice offers Commuter Benefits.

Who are Alice's investors?

Alice has 1 investor. Key investors include Financial Solutions Lab.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available