About Alice
Alice is a company based in Brooklyn (United States) founded in 2014. It operates as a Subscription Services. Alice has raised $250 thousand across 1 funding round from investors including Financial Solutions Lab. Alice offers products and services including Commuter Benefits. Alice operates in a competitive market with competitors including CollectiveHealth, Optum, Artemis Health, TASC and Take Command, among others.
- Headquarter Brooklyn, United States
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Sectors
HealthcareFinancial Services Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pretax Hero, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$250 K (USD)
in 1 rounds
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Latest Funding Round
$250 K (USD), Seed
Jun 07, 2018
- Investors
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Employee Count
Employee Count
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Products & Services of Alice
Alice offers a comprehensive portfolio of products and services, including Commuter Benefits. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Pretax benefits for transit and parking are provided.
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Software Development Team
2 people
Principal Team
2 people
Senior Team
1 people
Legal and Compliance
1 people
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Funding Insights of Alice
Alice has successfully raised a total of $250K through 1 strategic funding round. The most recent funding activity was a Seed round of $250 thousand completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $250,000
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First Round
First Round
(07 Jun 2018)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2018 | Amount | Seed - Alice | Valuation | Financial Solutions Lab |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Alice
Alice has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Financial Solutions Lab. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Fintech startups are accelerated through focused programs in Chicago.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Alice
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Alice
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Alice Comparisons
Competitors of Alice
Alice operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CollectiveHealth, Optum, Artemis Health, TASC and Take Command, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based self-insurance platform is offered to employers for employee sponsorship.
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| domain | founded_year | HQ Location |
Optum is recognized as a leading health solution and care delivery organization.
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| domain | founded_year | HQ Location |
A SaaS platform for employee benefits management is provided.
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| domain | founded_year | HQ Location |
Finance and accounts management platform is provided for businesses.
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| domain | founded_year | HQ Location |
Online marketplace for employee benefits administration is provided.
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| domain | founded_year | HQ Location |
Cloud-based platform for financial benefits
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Alice
When was Alice founded?
Alice was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Where is Alice located?
Alice is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Is Alice a funded company?
Alice is a funded company, having raised a total of $250K across 1 funding round to date. The company's 1st funding round was a Seed of $250K, raised on Jun 07, 2018.
What does Alice do?
Pretax benefits for commuting expenses are managed by Alice. The company focuses on providing solutions for frontline employees, ensuring compliance with tax regulations under Section 132 of the Internal Revenue Code. Services are tailored for employers with tipped-wage and shift workers, automating enrollment and reimbursements. The platform integrates with payroll systems to protect eligible spending from taxes, helping employees save on transit and parking costs.
Who are the top competitors of Alice?
Alice's top competitors include CollectiveHealth, Optum and Artemis Health.
What products or services does Alice offer?
Alice offers Commuter Benefits.
Who are Alice's investors?
Alice has 1 investor. Key investors include Financial Solutions Lab.
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