About Alleo
Alleo is a company based in Amsterdam (Netherlands) founded in 2021 by Florian Gendrault and Ruben van den Boogaard was acquired by ePassi in November 2025.. Alleo has raised $5.33 million across 1 funding round from investors including ePassi, Mediahuis and Newion. Alleo has completed 1 acquisition, including CultuurWerkt!. Alleo offers products and services including Flexible Benefits, Flexible Salary, Benefits Marketplace, and Modules. Alleo operates in a competitive market with competitors including Alight, Swile, Wright Express, Businessolver and HealthEquity, among others.
- Headquarter Amsterdam, Netherlands
- Founders Florian Gendrault, Ruben van den Boogaard
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Sectors
TechnologyHealthcare
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Email
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Phone
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Website
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Social
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Products & Services of Alleo
Alleo offers a comprehensive portfolio of products and services, including Flexible Benefits, Flexible Salary, Benefits Marketplace, and Modules. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides a wide range of customizable benefits with tax savings.
Enables payout of adjustable salary components for employees.
Offers relevant benefits marketplace for diverse employee needs.
Adds value through additional benefits modules for impact.
Funding Insights of Alleo
Alleo has successfully raised a total of $5.33M through 1 strategic funding round. The most recent funding activity was a Series A round of $5.33 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $5.3M
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First Round
First Round
(22 Apr 2024)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Series A - Alleo | Valuation | Mediahuis |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Alleo
Alleo has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include ePassi, Mediahuis and Newion. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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B2B sector focused early & expansion stage VC firm investing in Benelux
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Founded Year | Domain | Location | |
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Various media brands are operated by the digital media group.
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Founded Year | Domain | Location | |
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Early-stage venture capital is provided for digital solutions in non-digital industries.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Alleo
Alleo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CultuurWerkt!. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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HR management services are provided by CultuurWerkt! to clients.
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2003 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Alleo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Alleo Comparisons
Competitors of Alleo
Alleo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Alight, Swile, Wright Express, Businessolver and HealthEquity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based HRMS solutions are offered for enterprise HR management.
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| domain | founded_year | HQ Location |
A card-linked wallet is provided for employee financial management.
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| domain | founded_year | HQ Location |
Employee benefit administration and payment solutions are provided for enterprises.
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| domain | founded_year | HQ Location |
Cloud-based employee benefits administration solutions are delivered.
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| domain | founded_year | HQ Location |
Health benefits and savings are managed through an app-based platform.
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| domain | founded_year | HQ Location |
Employee benefits administration and AI-driven recommendations are provided for enterprises.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Alleo
When was Alleo founded?
Alleo was founded in 2021 and raised its 1st funding round 3 years after it was founded.
Where is Alleo located?
Alleo is headquartered in Amsterdam, Netherlands.
Who is the current CEO of Alleo?
Florian Gendrault is the current CEO of Alleo. They have also founded this company.
Is Alleo a funded company?
Alleo is a funded company, having raised a total of $5.33M across 1 funding round to date. The company's 1st funding round was a Series A of $5.33M, raised on Apr 22, 2024.
What does Alleo do?
Alleo was founded in 2021 in Amsterdam, Netherlands, as a provider of a compensation and benefits platform within the HR technology sector. A marketplace is offered where employees can select personalized benefits packages, including options for health and wellness, retirement planning, and lifestyle perks. Exclusive deals are included among the available services, supporting individualized employee needs across operations.
Who are the top competitors of Alleo?
Alleo's top competitors include Alight, Wright Express and Businessolver.
What products or services does Alleo offer?
Alleo offers Flexible Benefits, Flexible Salary, Benefits Marketplace, and Modules.
How many acquisitions has Alleo made?
Alleo has made 1 acquisition, including CultuurWerkt!.
Who are Alleo's investors?
Alleo has 5 investors. Key investors include ePassi, Mediahuis, Newion, Dutch Founders Fund, and ROM InWest.