About Alleo
Alleo is a Technology company based in Amsterdam (Netherlands) founded in 2021 by Florian Gendrault and Ruben van den Boogaard, and was acquired by ePassi in November 2025. Compensation and benefits platform is provided for employee personalization. It operates in the Technology and Healthcare sectors. Alleo has raised $5.33 million across 1 funding round from investors including ePassi, Mediahuis and Newion. Alleo has completed 1 acquisition, including CultuurWerkt!. Its chief executive, as recorded, is Florian Gendrault. Its website alleo.nl draws about 23 thousand monthly visits. Alleo offers products and services including Flexible Benefits, Flexible Salary, Benefits Marketplace, and Modules. Its focus areas include Enterprise Applications, HRTech, Employee Benefits and Benefits Adminstration.
Company details
Alleo was founded in 2021 in Amsterdam, Netherlands, as a provider of a compensation and benefits platform within the HR technology sector. A marketplace is offered where employees can select personalized benefits packages, including options for health and wellness, retirement planning, and lifestyle perks. Exclusive deals are included among the available services, supporting individualized employee needs across operations.
- Headquarters Amsterdam, Netherlands
- Founders Florian Gendrault, Ruben van den Boogaard
- Stage Acquired
- SectorsTechnologyHealthcare
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website alleo.nl/en
- Social LinkedIn Instagram YouTube
- Acquired by ePassi (Nov 2025)
Products & Services of Alleo
Alleo offers a comprehensive portfolio of products and services, including Flexible Benefits, Flexible Salary, Benefits Marketplace, and Modules.
Provides a wide range of customizable benefits with tax savings.
Enables payout of adjustable salary components for employees.
Offers relevant benefits marketplace for diverse employee needs.
Adds value through additional benefits modules for impact.
Apps and channels of Alleo
its YouTube channel Alleo has 32 subscribers and 27 videos.
Videos from Alleo
The most watched videos on Alleo's YouTube channel, Alleo (32 subscribers). Click a video to play it here.
More on Alleo.
Funding Insights of Alleo
Alleo has successfully raised a total of $5.33M through 1 strategic funding round. The most recent funding activity was a Series A round of $5.33 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.33M
- Total Rounds 1
- Last Round Series A — $5.33M
- First Round $5.33M
(Apr 2024)
- Investors Count 4
All 1 funding rounds of Alleo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $5.33M | Series A | – | Mediahuis |
5 investors in total: 5 institutional.
Investors in Alleo
Alleo has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include ePassi, Mediahuis and Newion.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B sector focused early & expansion stage VC firm investing in Benelux | newion.com | Amsterdam, Netherlands | ||
Various media brands are operated by the digital media group. | 2007 | mediahuis.com | Antwerp, Belgium | |
Early-stage venture capital is provided for digital solutions in non-digital industries. | 2018 | dutchfoundersfund.com | Amsterdam, Netherlands | |
Support is provided for innovative entrepreneurs in North Holland. | rominwest.nl | Haarlem, Netherlands | ||
Online payment solution for businesses | 2007 | epassi.com | Espoo, Finland |
Investor details for Alleo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Alleo
2 people are tracked at Alleo (2 in leadership).
| Name | Role | Group |
|---|---|---|
Florian Gendrault | Co-Founder & CEO | Leadership |
Ruben van den Boogaard | Co-Founder | Leadership |
Complete people profiles for Alleo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Alleo
Alleo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CultuurWerkt!.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
HR management services are provided by CultuurWerkt! to clients. | cultuurwerkt.nl | Amsterdam, Netherlands | 2003 | Feb 2025 | •••• |
Complete acquisition details for Alleo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Alleo
4 dated milestones of Alleo across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Alleo is founded.
- Funding First funding round of $5.3M.
- Acquisition Acquires CultuurWerkt!.
- Exit Acquired by ePassi.
Web traffic of Alleo
The website of Alleo (alleo.nl) receives about 23.4K visits a month and ranks #1,499,628 among all websites worldwide, #3,289 in Online Marketing.
- Monthly visits23.4K
▲ 44.2% vs previous month
- Unique visitors6.4K
per month
- Global rank#1,499,628
among all websites
- Category rank#3,289
Business and Consumer Services · Online Marketing
- Bounce rate58%
- Pages per visit2.6
- Average visit2 min 48 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Alleo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hrcommunity.nl | hrcommunity.nl | 100% | #1,179,926 | – |
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Related news about Alleo
Complete news archive for Alleo
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Frequently Asked Questions about Alleo
Alleo was founded in 2021 and raised its 1st funding round 3 years after it was founded.
Alleo is headquartered in Amsterdam, Netherlands.
Florian Gendrault is the CEO of Alleo, as recorded in our data. They have also founded this company.
Alleo is a funded company, having raised a total of $5.33M across 1 funding round to date. The company's 1st funding round was a Series A of $5.33M, raised on Apr 2024.
Alleo was founded in 2021 in Amsterdam, Netherlands, as a provider of a compensation and benefits platform within the HR technology sector. A marketplace is offered where employees can select personalized benefits packages, including options for health and wellness, retirement planning, and lifestyle perks. Exclusive deals are included among the available services, supporting individualized employee needs across operations.
Alleo offers Flexible Benefits, Flexible Salary, Benefits Marketplace, and Modules.
Alleo has made 1 acquisition, including CultuurWerkt!.
Alleo has 5 investors. Key investors include ePassi, Mediahuis, Newion, Dutch Founders Fund, and ROM InWest.
Yes. Alleo was acquired by ePassi in November 2025.