About Alliance Cosmetics Sdn Bhd
Alliance Cosmetics Sdn Bhd is a company based in Shah Alam (Malaysia) founded in 1986 was acquired by Ekuinas in January 2010.. Alliance Cosmetics Sdn Bhd offers products and services including Fix It Spot Concealer, Be Your Glow Blusher, Crunchy-licious Shadow Bar, Tint Up! Lip Glass, and Lash Squad Serum Waterproof Mascara. Alliance Cosmetics Sdn Bhd operates in a competitive market with competitors including L'Oréal, Estee Lauder, L'Occitane, Kose Corporation and Vogue International, among others.
- Headquarter Shah Alam, Malaysia
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Alliance Cosmetics Sdn. Bhd.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Navis Capital Partners
& 1 more
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Employee Count
Employee Count
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Acquired by
Ekuinas
(Jan 01, 2010)
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Products & Services of Alliance Cosmetics Sdn Bhd
Alliance Cosmetics Sdn Bhd offers a comprehensive portfolio of products and services, including Fix It Spot Concealer, Be Your Glow Blusher, Crunchy-licious Shadow Bar, Tint Up! Lip Glass, and Lash Squad Serum Waterproof Mascara. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Concealer for spot correction and flawless skin.
Blusher to add natural glow to cheeks.
Eyeshadow bar for eye enhancement.
Lip gloss for dewey lip finish.
Mascara for volume and waterproof lashes.
Funding Insights of Alliance Cosmetics Sdn Bhd
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2009 | Amount | Private Equity Round - Alliance Cosmetics Sdn Bhd | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Alliance Cosmetics Sdn Bhd
Alliance Cosmetics Sdn Bhd has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Navis Capital Partners and Ekuinas. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments and management services are provided in Southeast Asia.
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Founded Year | Domain | Location | |
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Ekuinas is engaged in private equity and credit investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Alliance Cosmetics Sdn Bhd
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Alliance Cosmetics Sdn Bhd
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Alliance Cosmetics Sdn Bhd Comparisons
Competitors of Alliance Cosmetics Sdn Bhd
Alliance Cosmetics Sdn Bhd operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, Estee Lauder, L'Occitane, Kose Corporation and Vogue International, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand of skin & hair care, and makeup products for men and women
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| domain | founded_year | HQ Location |
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Cosmetics and beauty products are developed and sold across Asia.
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| domain | founded_year | HQ Location |
Manufactures and distributes personal care products
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Alliance Cosmetics Sdn Bhd
Frequently Asked Questions about Alliance Cosmetics Sdn Bhd
When was Alliance Cosmetics Sdn Bhd founded?
Alliance Cosmetics Sdn Bhd was founded in 1986 and raised its 1st funding round 23 years after it was founded.
Where is Alliance Cosmetics Sdn Bhd located?
Alliance Cosmetics Sdn Bhd is headquartered in Shah Alam, Malaysia. It is registered at Shah Alam, Selangor, Malaysia.
Who is the current CEO of Alliance Cosmetics Sdn Bhd?
Chee Eng Ng is the current CEO of Alliance Cosmetics Sdn Bhd.
What does Alliance Cosmetics Sdn Bhd do?
Alliance Cosmetics Sdn Bhd was founded in 1986 in Shah Alam, Malaysia, where operations focus on the cosmetics sector. A full range of color cosmetics, fragrances, personal care items, and hair color products is produced, including options for men. Products are developed to address varied consumer requirements, with adherence to prevailing trends in colors and scents maintained alongside standard quality specifications.
Who are the top competitors of Alliance Cosmetics Sdn Bhd?
Alliance Cosmetics Sdn Bhd's top competitors include L'Oréal, Estee Lauder and L'Occitane.
What products or services does Alliance Cosmetics Sdn Bhd offer?
Alliance Cosmetics Sdn Bhd offers Fix It Spot Concealer, Be Your Glow Blusher, Crunchy-licious Shadow Bar, Tint Up! Lip Glass, and Lash Squad Serum Waterproof Mascara.
Who are Alliance Cosmetics Sdn Bhd's investors?
Alliance Cosmetics Sdn Bhd has 2 investors. Key investors include Navis Capital Partners, and Ekuinas.