About Allsaints
Allsaints is a Retail company based in London (United Kingdom) founded in 1994, and was acquired by Lion Capital in May 2011. Internet first brand of casual apparel wear for men and women. The company has 314 employees. Its website allsaints.com draws about 2.7 million monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is ALLSAINTS USA LIMITED.
Company details
Allsaints was founded in 1994 in London, United Kingdom, as a brand in the apparel sector. Casual clothing for men and women is retailed primarily through an internet-first model via the domain allsaints.com. Operations focus on online sales and distribution, with products encompassing everyday wear items. The company maintains its headquarters in the UK, serving global customers in the fashion industry.
- Headquarters London, United Kingdom
- Employees 314
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Emailβ’β’β’β’β’β’β’β’
- Website allsaints.com
- Social LinkedIn X
- Acquired by Lion Capital (May 2011)
- Legal Name Allsaints Usa Limited
- Date of Incorporation 07 Mar, 2001
- Jurisdiction LONDON
- Annual Revenue$463.45 M (USD)as on Jan 29, 2022
- Net Profit-$12.41 M (USD)as on Jan 29, 2022
- Latest Funding Round$88.6M (USD), Debt – Conventional
Nov 2021
- InvestorsWells Fargo
& 2 more
- Employee Count314
- Acquired byLion Capital
(May 2011)
Apps and channels of Allsaints
Allsaints publishes 1 mobile app.
Funding Insights of Allsaints
- Total Rounds 3
- Last Round Debt – Conventional β $88.6M
- First Round $10.14M
(Dec 2006)
- Investors Count 1
All 3 funding rounds of Allsaints with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $88.6M | Debt – Conventional | β | β | |
| Apr 2008 | $4.15M | Unspecified | β | β | β |
| Dec 2006 | $10.14M | Unspecified | β | β | β |
3 investors in total: 3 institutional.
Investors in Allsaints
Allsaints has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Wells Fargo, Lion Capital and Goode Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on consumer brands | lioncapital.com | London, United Kingdom | ||
Buyouts are targeted through private equity investments by the firm. | goodepartners.com | New York, United States | ||
Diverse financial services and online banking are provided to clients. | 1852 | wellsfargo.com | San Francisco, United States |
Investor details for Allsaints
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Allsaints
98 people are tracked at Allsaints (26 in leadership, 72 in team); the tracked headcount is 314.
| Name | Role | Group |
|---|---|---|
Peter Wood | CEO | Leadership |
Catherine Corey Jobling | COO | Leadership |
Francesca Mallinson | Global Retail Director Uk/ EU And NA | Leadership |
Sean Rah | President Asia | Leadership |
Dan A. | Head Of Global Facilities | Leadership |
Karen Lusted | Global Director Of Supply Chain Operations | Leadership |
Perry Feneley | Global Head Of Retail Operations & Profit Protection | Leadership |
Louise Keane | Head Of Legal | Leadership |
John Jacobs | Vice President Of Wholesale, North America | Leadership |
Sj Grabiec | Global Head Of CX & Payments | Leadership |
Cassie Babayan | Global Head Of PR And Marketing | Leadership |
Sean McShane Cmgr | Senior Legal Counsel (interim Head Of Legal From May 2023 To Present) | Leadership |
Andy Dean Cmgr McMi | Head Of Technical Operations | Leadership |
Jane O’Shea | Head Of Operations Uk/eu | Leadership |
Ewa Turowska | Head Of Retail UK And EU | Leadership |
Victoria Pursey | Senior Talent Partner | Leadership |
Salome Evans | COO | Leadership |
Brian Choi | Head Of PR & Digital | Leadership |
Marc Killbourn | Global Production Director | Leadership |
Charmaine Dantzler | Head Of People & Culture | Leadership |
78 more people are available in the full profile.
Complete people profiles for Allsaints
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Allsaints
4 dated milestones of Allsaints across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Allsaints is founded.
- Funding First funding round of $10.1M.
- Exit Acquired by Lion Capital.
- Funding Latest funding round, Debt β Conventional, of $88.6M.
Web traffic of Allsaints
The website of Allsaints (allsaints.com) receives about 2.7M visits a month and ranks #16,172 among all websites worldwide, #745 in Fashion and Apparel.
- Monthly visits2.7M
▼ 11.5% vs previous month
- Unique visitors1.4M
per month
- Global rank#16,172
among all websites
- Category rank#745
Lifestyle · Fashion and Apparel
- Bounce rate41%
- Pages per visit4.2
- Average visit2 min 27 sec
- DevicesDesktop 26% Β· Mobile 74%
Websites whose visitors overlap most with Allsaints. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| reiss.com | 100% | 4.2M | #5,569 | View details | |
| asos.com | 98% | 58.3M | #475 | View details | |
| frenchconnection.com | 80% | 919.7K | #61,929 | View details | |
| farfetch.com | 79% | 27.8M | #1,639 | View details | |
cos.com | cos.com | 78% | #2,386 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Allsaints
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Related news about Allsaints
Complete news archive for Allsaints
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Frequently Asked Questions about Allsaints
Allsaints was founded in 1994 and raised its 1st funding round 12 years after it was founded.
Allsaints is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Allsaints has 314 employees.
Annual revenue of Allsaints is $463.45M as on Jan 29, 2022.
Allsaints was founded in 1994 in London, United Kingdom, as a brand in the apparel sector. Casual clothing for men and women is retailed primarily through an internet-first model via the domain allsaints.com. Operations focus on online sales and distribution, with products encompassing everyday wear items. The company maintains its headquarters in the UK, serving global customers in the fashion industry.
Allsaints has 3 investors. Key investors include Wells Fargo, Lion Capital, and Goode Partners.
Allsaints operates through Allsaints Usa Limited.
Yes. Allsaints was acquired by Lion Capital in May 2011.
Yes. Allsaints publishes AllSaints: Clothing & Fashion.
The website of Allsaints receives about 2.7 million visits a month and ranks #16,172 among all websites worldwide.

