About AllTrails
AllTrails is a Media & Entertainment company based in San Francisco (United States) founded in 2010, and was acquired by Spectrum Equity in October 2018. Outdoor route planning is facilitated through a mobile app platform. It operates in the Media & Entertainment and Travel & Hospitality sectors. AllTrails has raised $150.52 million across 3 funding rounds from investors including Permira, 500 Lottery Network and 2020 Ventures. AllTrails has completed 4 acquisitions, including EveryTrail, GPSies and Trails.com. Its website alltrails.com draws about 12.5 million monthly visits. AllTrails offers products and services including AllTrails App, Offline Maps, and Trail Guides. Its focus areas include Internet First Media, Lifestyle, Thematic and Travel. Its legal entity is AllTrails, LLC. Its competitors include BaseMap, Chimani and Washington Hometown; 2 of its 3 listed competitors have raised funding.
Company details
AllTrails was founded in 2010 in San Francisco, United States, as a provider of an app-based platform in the outdoor recreation sector. Route planning tools and information for activities including hiking, mountain biking, skiing, and snowboarding are offered to users. Adventures are recorded and shared via a community that contributes trails, reviews, and photos. The platform is accessible on iOS and Android devices.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsMedia & EntertainmentTravel & Hospitality
- Website category Hobbies and Leisure · Camping Scouting and Outdoors
- Website alltrails.com
- Social LinkedIn X Facebook Instagram
- Acquired by Spectrum Equity (Oct 2018)
- Legal Name Alltrails, Llc
- Total Equity Funding$150.52M (USD)
in 3 rounds
- Latest Funding Round$150M (USD), Private Equity Round
Nov 2021
- InvestorsPermira
& 6 more
- Investments & AcquisitionsEveryTrail
& 3 more
- Acquired bySpectrum Equity
(Oct 2018)
Products & Services of AllTrails
AllTrails offers a comprehensive portfolio of products and services, including AllTrails App, Offline Maps, and Trail Guides.
App for discovering and mapping trails for hiking and camping.
Feature providing downloadable maps for offline trail exploration.
Guides with expert-verified trails and community reviews.
Apps and channels of AllTrails
AllTrails publishes 2 mobile apps with over 10M+ downloads.
Funding Insights of AllTrails
AllTrails has successfully raised a total of $150.52M across 3 strategic funding rounds. The most recent funding activity was a Private Equity Round of $150 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $150.52M
- Total Rounds 3
- Last Round Private Equity Round — $150M
- First Round $120,000
(Nov 2010)
- Investors Count 4
All 3 funding rounds of AllTrails with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $150M | Private Equity Round | – | Permira | – |
| Nov 2011 | $400,000 | Seed | – | 500 Durians, 2020 Ventures | – |
| Nov 2010 | $120,000 | Seed | – | AngelPad | – |
5 investors in total: 5 institutional.
Investors in AllTrails
AllTrails has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Permira, 500 Lottery Network and 2020 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
US technology companies are invested in by 2020 Ventures. | 2020.co | San Francisco, United States | ||
Startups are accelerated across sectors without focus on specific industries. | angelpad.com | San Francisco, United States | ||
Growth equity investments and partnerships in finance and related sectors. | spectrumequity.com | |||
Lottery games are offered via an online gambling platform. | 2001 | 500.com | Shenzhen, China |
Investor details for AllTrails
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AllTrails
68 people are tracked at AllTrails (21 in leadership, 47 in team).
| Name | Role | Group |
|---|---|---|
Ben Weber | Director, Strategic Finance | Leadership |
Kai Twanmoh | Head Of Brand Communications | Leadership |
Eunyoung Choi | Director Of Design | Leadership |
Mike Doyle | Chief Financial Officer | Leadership |
Ivan Selin | Chief Product Officer | Leadership |
Carly Smith Costello | Chief Marketing Officer | Leadership |
James Graham | CTO | Leadership |
Paige Deraedt | Senior Director Of Data Analytics | Leadership |
Marie Ledger | Director Of Research | Leadership |
Justin Lafontaine | Creative Director | Leadership |
Andrew S. | Director Of Engineering, Data Science & Data Engineering | Leadership |
Claire Ivry Gonzales | Head Of Brand Partnerships | Leadership |
Savannah Burkett | Director Of Paid Acquisition | Leadership |
Ben von Handorf | Director Of Engineering | Leadership |
Alexander McLean | Director Of Engineering | Leadership |
Ryan Moses | General Manager, Alltrails Gear | Leadership |
Richard Harris | Vice President, Strategy & Analytics | Leadership |
Chris Hall | Vp, Accounting & Compliance | Leadership |
Juliana Ead | Director Of Communications | Leadership |
Andrew McBride | Design Director | Leadership |
48 more people are available in the full profile.
Complete people profiles for AllTrails
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by AllTrails
AllTrails has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include EveryTrail, GPSies and Trails.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
App-based platform that provides maps for outdoor activities | gpsies.com | Berlin, Germany | 2006 | Jul 2019 | •••• | |
Activity-based online travel guides for outdoor pursuits are provided. | trails.com | Burlingame, United States | 1999 | Jul 2019 | •••• | |
Platform to find and share walking routes | ifootpath.com | Bracknell, United Kingdom | 2011 | Apr 2019 | •••• | |
Travel experiences are shared through geo-tagged interactive maps. | everytrail.com | Palo Alto, United States | 2005 | Jun 2016 | •••• |
Complete acquisition details for AllTrails
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of AllTrails
8 dated milestones of AllTrails across 11 years, from founding to its latest funding, stage changes and deals.
- Founded AllTrails is founded.
- Funding First funding round of $120K.
- Acquisition Acquires EveryTrail.
- Exit Acquired by Spectrum Equity.
- Acquisition Acquires iFootpath.
- Acquisition Acquires Trails.com.
- Acquisition Acquires GPSies.
- Funding Latest funding round, Private Equity Round, of $150.0M.
Competitors of AllTrails
AllTrails has 3 listed competitors in our database, 2 of them funded. They include BaseMap, Chimani and Washington Hometown.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| basemap.com | 2013 | Bothell, United States | $2M | 12 | App-based travel guides for outdoor activities and experiences are provided. | |
| chimani.com | 2010 | Portland, United States | $1.25M | Hyper-local mobile apps for outdoor destinations are created. | ||
| washingtonhometown.com | 2012 | Ellensburg, United States | Provides interactive maps, apps, and resources for outdoor exploration in Washington. |
Detailed competitors of AllTrails
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AllTrails
The website of AllTrails (alltrails.com) receives about 12.5M visits a month and ranks #3,959 among all websites worldwide, #31 in Camping Scouting and Outdoors.
- Monthly visits12.5M
▲ 21% vs previous month
- Unique visitors5.5M
per month
- Global rank#3,959
among all websites
- Category rank#31
Hobbies and Leisure · Camping Scouting and Outdoors
- Bounce rate45%
- Pages per visit6.0
- Average visit2 min 46 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with AllTrails. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wta.org | wta.org | 100% | #100,917 | – | |
recreation.gov | recreation.gov | 83% | #9,051 | – | |
localhikes.com | localhikes.com | 78% | – | ||
| gaiagps.com | 75% | 572.7K | #29,479 | View details | |
caltopo.com | caltopo.com | 72% | #38,824 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AllTrails
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as AllTrails (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Alltrails
Complete news archive for AllTrails
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about AllTrails
AllTrails was founded in 2010.
AllTrails is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
AllTrails is a funded company, having raised a total of $150.52M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Nov 2010.
AllTrails was founded in 2010 in San Francisco, United States, as a provider of an app-based platform in the outdoor recreation sector. Route planning tools and information for activities including hiking, mountain biking, skiing, and snowboarding are offered to users. Adventures are recorded and shared via a community that contributes trails, reviews, and photos. The platform is accessible on iOS and Android devices.
AllTrails's top competitors include BaseMap, Chimani and Washington Hometown.
AllTrails offers AllTrails App, Offline Maps, and Trail Guides.
AllTrails has made 4 acquisitions, including EveryTrail, GPSies, and Trails.com.
AllTrails has 5 investors. Key investors include Permira, 500 Lottery Network, 2020 Ventures, AngelPad, and Spectrum Equity.
AllTrails operates through Alltrails, Llc.
Yes. AllTrails was acquired by Spectrum Equity in October 2018.
Yes. AllTrails publishes AllTrails: Hike, Bike & Run and 1 more app, with over 10 million downloads.
The website of AllTrails receives about 12.5 million visits a month and ranks #3,959 among all websites worldwide.