About Allure Media
Allure Media is a company based in Sydney (Australia) founded in 2006 was acquired by Fairfax Media in January 2013.. Allure Media offers products and services including PEDESTRIAN.TV, PEDESTRIAN TELEVISION, Pedestrian JOBS, and Openair Cinemas. Allure Media operates in a competitive market with competitors including Vox Media, Webedia, Group Nine Media, Penske Media Corporation and AOL, among others.
- Headquarter Sydney, Australia
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Sectors
Media & Entertainment
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Phone
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Website
*********
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Social
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- Legal Name Pedestrian Group Ptv Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Fairfax Media
& 1 more
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Employee Count
Employee Count
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Acquired by
Fairfax Media
(Jan 08, 2013)
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Products & Services of Allure Media
Allure Media offers a comprehensive portfolio of products and services, including PEDESTRIAN.TV, PEDESTRIAN TELEVISION, Pedestrian JOBS, and Openair Cinemas. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform delivering news, entertainment, and trends for young audiences.
Service providing curated content and comedy for young viewers.
Platform connecting opportunities in creative and media sectors.
Service for outdoor film events in Australian locations.
Funding Insights of Allure Media
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2006 | Amount | Seed - Allure Media | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Allure Media
Allure Media has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Fairfax Media and AirTree. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are directed toward early-stage tech startups by AirTree.
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Founded Year | Domain | Location | |
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Newspapers, magazines, radio, and digital media are operated across Australasia.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Allure Media
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Allure Media
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Allure Media Comparisons
Competitors of Allure Media
Allure Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vox Media, Webedia, Group Nine Media, Penske Media Corporation and AOL, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Digital media publishing network
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Multiple online media and lifestyle brands are owned and operated.
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Digital-first media network
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| domain | founded_year | HQ Location |
Content on digital media corporations is published across multiple platforms.
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| domain | founded_year | HQ Location |
Online news, entertainment, and financial content is delivered.
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Digital-media company in the technology, gaming, entertainment, and men’s lifestyle
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Allure Media
Frequently Asked Questions about Allure Media
When was Allure Media founded?
Allure Media was founded in 2006.
Where is Allure Media located?
Allure Media is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Who is the current CEO of Allure Media?
Matt Rowley is the current CEO of Allure Media.
What does Allure Media do?
Allure Media was founded in 2006 and is headquartered in Sydney, Australia. Digital publishing forms the core of its operations, with activities centered in Australia, New Zealand, and Singapore. Nearly 8 million monthly visitors are attracted to its media assets, including brands such as Popsugar, Clique, and Business Insider Australia. Investments are directed toward startups in the media and entertainment sectors.
Who are the top competitors of Allure Media?
Allure Media's top competitors include Webedia, Vox Media and Times Internet.
What products or services does Allure Media offer?
Allure Media offers PEDESTRIAN.TV, PEDESTRIAN TELEVISION, Pedestrian JOBS, and Openair Cinemas.
Who are Allure Media's investors?
Allure Media has 2 investors. Key investors include Fairfax Media, and AirTree.