About Allure Media
Allure Media is a Media & Entertainment company based in Sydney (Australia) founded in 2006, and was acquired by Fairfax Media in January 2013. It operates as a digital publishing is focused on Australia, New Zealand, and Singapore. Its chief executive is Matt Rowley. The company was acqui-hired. Allure Media offers products and services including PEDESTRIAN.TV, PEDESTRIAN TELEVISION, Pedestrian JOBS, and Openair Cinemas. Its focus areas include Internet First Media and Digital Media Groups. Its legal entity is Pedestrian Group Ptv Ltd. Its competitors include Vox Media, Webedia, Group Nine Media, Penske Media Corporation and AOL and 5 more; 7 of its 10 listed competitors have raised funding.
Company details
Allure Media was founded in 2006 and is headquartered in Sydney, Australia. Digital publishing forms the core of its operations, with activities centered in Australia, New Zealand, and Singapore. Nearly 8 million monthly visitors are attracted to its media assets, including brands such as Popsugar, Clique, and Business Insider Australia. Investments are directed toward startups in the media and entertainment sectors.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsMedia & Entertainment
- Website alluremedia.com.au
- Social LinkedIn X Instagram YouTube
- Acquired by Fairfax Media (Jan 2013)
- Legal Name Pedestrian Group Ptv Ltd
- InvestorsFairfax Media
& 1 more
- Acquired byFairfax Media
(Jan 2013)
Products & Services of Allure Media
Allure Media offers a comprehensive portfolio of products and services, including PEDESTRIAN.TV, PEDESTRIAN TELEVISION, Pedestrian JOBS, and Openair Cinemas.
Platform delivering news, entertainment, and trends for young audiences.
Service providing curated content and comedy for young viewers.
Platform connecting opportunities in creative and media sectors.
Service for outdoor film events in Australian locations.
Apps and channels of Allure Media
its YouTube channel PEDESTRIAN TV has 658 subscribers and 30 videos.
Videos from Allure Media
The most watched videos on Allure Media's YouTube channel, PEDESTRIAN TV (658 subscribers). Click a video to play it here.
More on PEDESTRIAN TV.
Funding Insights of Allure Media
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Allure Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2006 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Allure Media
Allure Media has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Fairfax Media and AirTree.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage tech startups by AirTree. | – | airtree.vc | Surry Hills, Australia | |
Newspapers, magazines, radio, and digital media are operated across Australasia. | 1959 | fairfaxmedia.com.au | Sydney, Australia |
Investor details for Allure Media
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Allure Media
1 people are tracked at Allure Media (1 in leadership).
| Name | Role | Group |
|---|---|---|
Matt Rowley | CEO | Leadership |
Complete people profiles for Allure Media
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Allure Media
3 dated milestones of Allure Media across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Allure Media is founded.
- Funding First funding round.
- Exit Acquired by Fairfax Media.
Competitors of Allure Media
Allure Media has 10 listed competitors in our database, 7 of them funded. They include Vox Media, Webedia, Group Nine Media, Penske Media Corporation and AOL, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| voxmedia.com | 2005 | – | $425.09M | 1,472 | Digital media publishing network | |
| webedia-group.com | 2007 | Levallois Perret, France | $4.7M | – | Multiple online media and lifestyle brands are owned and operated. | |
| groupninemedia.com | 1999 | New York, United States | $675M | 535 | Digital-first media network | |
| pmc.com | 2003 | Los Angeles, United States | $235M | 1,018 | Content on digital media corporations is published across multiple platforms. | |
| aol.com | 1983 | New York, United States | $20M | 26 | Online news, entertainment, and financial content is delivered. | |
| ziffdavis.com | 1927 | New York, United States | – | 1,430 | Digital-media company in the technology, gaming, entertainment, and men’s lifestyle | |
| jellysmack.com | 2016 | New York, United States | $40M | 3 | Video content creation platform for businesses | |
| rediff.com | 1996 | Mumbai, India | – | – | News, email services, stock quotes, and expert advice are provided. | |
| internetbrands.com | 1998 | El Segundo, United States | – | 3,782 | Internet media and client services company | |
| timesinternet.in | 1999 | Gurugram, India | $7M | 895 | Provider of digital content, advertising solutions, and technology services |
Detailed competitors of Allure Media
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Allure Media
Websites that share an audience with Allure Media (alluremedia.com.au).
Websites whose visitors overlap most with Allure Media. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lifehacker.com.au | lifehacker.com.au | 100% | – | – | – |
gizmodo.com.au | gizmodo.com.au | 89% | – | – | – |
kotaku.com.au | kotaku.com.au | 33% | – | #1,836,853 | – |
Top companies in DTC Media Innovators
10 companies that operate in the same segment as Allure Media (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore, Singapore | USD 236 M | USD 84.46 M | 657 | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, Shanghai, China | USD 338.72 M | – | – |
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Related news about Allure Media
Complete news archive for Allure Media
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Allure Media
Allure Media was founded in 2006.
Allure Media is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Matt Rowley is the current CEO of Allure Media.
Allure Media was founded in 2006 and is headquartered in Sydney, Australia. Digital publishing forms the core of its operations, with activities centered in Australia, New Zealand, and Singapore. Nearly 8 million monthly visitors are attracted to its media assets, including brands such as Popsugar, Clique, and Business Insider Australia. Investments are directed toward startups in the media and entertainment sectors.
Allure Media's top competitors include Webedia, Vox Media and Times Internet.
Allure Media offers PEDESTRIAN.TV, PEDESTRIAN TELEVISION, Pedestrian JOBS, and Openair Cinemas.
Allure Media has 2 investors. Key investors include Fairfax Media, and AirTree.
Allure Media operates through Pedestrian Group Ptv Ltd.
Yes. Allure Media was acquired by Fairfax Media in January 2013.