About Allure
Allure was founded in 1991 in New York, United States, within the beauty and media sector. Editorial content on skin, makeup, hair, and wellness is produced, complemented by product reviews and testing. Celebrity news and industry trends are covered regularly. A subscription service delivers curated beauty boxes with selected products. Rigorous testing methodologies and editorial standards are applied to deliver accurate information to readers.
- Headquarter New York, United States
- Website category News and Media
- Website allure.com
- Social LinkedIn X Facebook
- Annual Revenue$0.14 (USD)0as on Dec 31, 2022
- Net Profit-$432.84 (USD)22as on Dec 31, 2022
People of Allure
7 people are tracked at Allure (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Sarah Kinonen | Associate Beauty Director | Leadership |
Kassidy Silva | Social Director | Leadership |
Jenny Bailly | Executive Beauty Director | Leadership |
Lexi Herrick | Senior Audience Director | Leadership |
Elizabeth Siegel | Deputy Beauty Director | Leadership |
Nikola Jocic | Coordinating Producer, Social | Team |
Bianca Richards | Social Media Manager | Team |
Complete people profiles for Allure
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Web traffic of Allure
The website of Allure (allure.com) receives about 5.2M visits a month and ranks #16,941 among all websites worldwide, #1,547 in News and Media.
- Monthly visits5.2M
▲ 12.6% vs previous month
- Unique visitors3M
per month
- Global rank#16,941
among all websites
- Category rank#1,547
News and Media
- Bounce rate66%
- Pages per visit1.6
- Average visit1 min 04 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Allure. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| glamour.com | 100% | 5.2M | #13,396 | View details | |
| cosmopolitan.com | 96% | – | #2,673 | View details | |
| marieclaire.com | 90% | 6M | #12,889 | View details | |
| vogue.com | 88% | 16M | #4,432 | View details | |
teenvogue.com | teenvogue.com | 70% | – | #24,443 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Allure
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Allure
Allure was founded in 1991.
Allure is headquartered in New York, United States. It is registered at New York, New York, United States.
Annual revenue of Allure is $0.14 as on Dec 31, 2022.
Allure was founded in 1991 in New York, United States, within the beauty and media sector. Editorial content on skin, makeup, hair, and wellness is produced, complemented by product reviews and testing. Celebrity news and industry trends are covered regularly. A subscription service delivers curated beauty boxes with selected products. Rigorous testing methodologies and editorial standards are applied to deliver accurate information to readers.
The website of Allure receives about 5.2 million visits a month and ranks #16,941 among all websites worldwide.