About AlphaPet Ventures
AlphaPet Ventures is a company based in Munchen (Germany) founded in 2016. A digital platform is operated for premium pet food brands. AlphaPet Ventures has raised $10.93 million across 3 funding rounds from investors including Heliad, Muzinich & Co and capiton. The company has 6 employees. AlphaPet Ventures has completed 4 acquisitions, including Arden Grange, Healthfood24 and JR Pet Products. AlphaPet Ventures offers products and services including Premium Pet Food and D2C Distribution Platforms. Its legal entity is AlphaPet Ventures GmbH.
Company details
Provider of a digital platform for premium pet food brands. It operates a multi-channel distribution strategy, combining direct-to-consumer sales with business-to-business partnerships. The platform supports brand growth through scalable infrastructure, including IT, supply chain management, logistics, human resources, business intelligence, and finance. A buy-and-build strategy facilitates expansion of its brand portfolio. The organizations structure enables efficient operations and rapid adaptation to market changes.
- Headquarters Munchen, Germany
- Employees 6
- Email••••••••
- Phone•••• ••••
- Website alpha.pet/de
- Social LinkedIn Facebook
- Legal Name Alphapet Ventures Gmbh
- Total Equity Funding$10.93M (USD)
in 3 rounds
- InvestorsHeliad
& 6 more
- Employee Count6
- Investments & AcquisitionsArden Grange
& 3 more
Products & Services of AlphaPet Ventures
AlphaPet Ventures offers a comprehensive portfolio of products and services, including Premium Pet Food and D2C Distribution Platforms.
High-quality pet food is provided through a portfolio of brands for healthy animal diets.
Direct-to-consumer platforms are operated for efficient pet food sales and distribution.
Funding Insights of AlphaPet Ventures
AlphaPet Ventures has successfully raised a total of $10.93M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.93M
- Total Rounds 3
- First Round $10.93M
(May 2017)
- Investors Count 7
All 3 funding rounds of AlphaPet Ventures with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | Series B | – | Capiton | ||
| May 2017 | $10.93M | Series A | – | Mountain Partners, Reimann Investors | – |
| May 2017 | $3.28M | Debt – Conventional | – | – |
7 investors in total: 7 institutional.
Investors in AlphaPet Ventures
AlphaPet Ventures has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Heliad, Muzinich & Co and capiton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
capiton AG is engaged in private equity investments for mid-sized companies. | 1999 | capiton.de | Berlin, Germany | |
Global tech investments are made by venture capital firm. | mountain.partners | Zurich, Switzerland | ||
Family office of Reimann family | reimann-investors.com | Grunwald, Germany | ||
Early-stage tech startups in Germany are funded by Venture Stars. | venture-stars.com | Munich, Germany | ||
Private equity investments in growth-stage companies are managed by Heliad. | 2000 | heliad.com | Frankfurt Am Main, Germany | |
A diversified range of investment management services is provided. | 1988 | muzinich.com | New York, United States | |
| handelsbank.com |
Investor details for AlphaPet Ventures
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AlphaPet Ventures
51 people are tracked at AlphaPet Ventures (12 in leadership, 39 in team); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Marco Hierling | CEO / Founder | Leadership |
Marjaana Aarni-Kollmer | Chief Brand Officer | Leadership |
Benjamin Soller | VP Supply Chain & Logistics | Leadership |
Kumar Jeswani | Chief Financial Officer | Leadership |
Markus Schneider | CTO | Leadership |
Alina Demmel | Vice President E-Commerce | Leadership |
Rob Stirling Craig | Brand Director & MD | Leadership |
Dario Karl | VP People & Organization | Leadership |
Christopher Prüß | Managing Director | COO | Leadership |
Christina Wöhrle | Head of B2B Operations | Leadership |
Christian Maerzke | Managing Director | Chief Sales Officer | Leadership |
Nicolas Hinrichs | Sales Director International | Leadership |
Leslie Krügl | IT Project Manager E-Commerce | Team |
Leonie Steiner | Data Analyst & Tool Owner Customer Care | Team |
Priyanka Saini | Software Developer | Team |
Elias Kotlyar | Software Architect | Team |
Marc Kaser | Team Lead Online Retail | Team |
Tina Hefele | Team Lead Product Data | Team |
Fabian Frank | Junior Business Development Manager M&A | Team |
Julia Eckstein | Team Lead IT Product | Team |
31 more people are available in the full profile.
Complete people profiles for AlphaPet Ventures
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by AlphaPet Ventures
AlphaPet Ventures has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Arden Grange, Healthfood24 and JR Pet Products.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online shop providing natural health supplements and accessories for pets. | tierliebhaber.de | Leipzig, Germany | 2016 | Apr 2026 | •••• | |
Platform offering treats and chews for dogs | jrpetproducts.com | Brecon, United Kingdom | 2011 | Jan 2025 | •••• | |
Pet food brands are developed and supplied by Arden Grange. | ardengrange.com | Hassocks, United Kingdom | 1996 | Feb 2022 | •••• | |
Offering pet care products | healthfood24.com | Leipzig, Germany | 2005 | Jan 2020 | •••• |
Complete acquisition details for AlphaPet Ventures
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of AlphaPet Ventures
7 dated milestones of AlphaPet Ventures across 10 years, from founding to its latest funding, stage changes and deals.
- Founded AlphaPet Ventures is founded.
- Funding First funding round of $10.9M.
- Acquisition Acquires Healthfood24.
- Funding Latest funding round, Series B,.
- Acquisition Acquires Arden Grange.
- Acquisition Acquires JR Pet Products.
- Acquisition Acquires Tierliebhaber.
Web traffic of AlphaPet Ventures
The website of AlphaPet Ventures (alpha.pet) receives about 7.4K visits a month.
- Monthly visits7.4K
▲ 14.8% vs previous month
Websites whose visitors overlap most with AlphaPet Ventures. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wahre-tierliebe.de | wahre-tierliebe.de | 100% | #4,738,543 | – | |
aniforte.de | aniforte.de | 80% | #408,605 | – |
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Frequently Asked Questions about AlphaPet Ventures
AlphaPet Ventures was founded in 2016 and raised its 1st funding round 1 year after it was founded.
AlphaPet Ventures is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
AlphaPet Ventures is a funded company, having raised a total of $10.93M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10.93M, raised on May 2017.
AlphaPet Ventures has 6 employees.
Provider of a digital platform for premium pet food brands. It operates a multi-channel distribution strategy, combining direct-to-consumer sales with business-to-business partnerships. The platform supports brand growth through scalable infrastructure, including IT, supply chain management, logistics, human resources, business intelligence, and finance. A buy-and-build strategy facilitates expansion of its brand portfolio. The organizations structure enables efficient operations and rapid adaptation to market changes.
AlphaPet Ventures offers Premium Pet Food and D2C Distribution Platforms.
AlphaPet Ventures has made 4 acquisitions, including Arden Grange, Healthfood24, and JR Pet Products.
AlphaPet Ventures has 7 investors. Key investors include Heliad, Muzinich & Co, capiton, Mountain Partners, and Reimann Investors.
AlphaPet Ventures operates through Alphapet Ventures Gmbh.