Alt

San Francisco, United States Founded: 2020 • Age: 6 yrs
Alt is operated as a platform for trading card transactions.

About Alt

Alt is a company based in San Francisco (United States) founded in 2020 by Leore Avidar. It operates as a Two-Sided Marketplace, and Commission-Based. Alt has raised $106 million across 5 funding rounds from investors including Trinity Capital, Blue Owl Capital and Spearhead. Alt offers products and services including Alt Exchange, Alt Vault, Alt Lending, and Alt Value. Alt operates in a competitive market with competitors including Yuga Labs, LUDEX, Autograph, Irreverent Labs and VeVe, among others.

  • Headquarter San Francisco, United States
  • Founders Leore Avidar
  • Sectors
    Financial Services
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Alt.Xyz
Operational Areas
Financial Services → FinTech & Digital Finance
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $106 M (USD)

    in 5 rounds

  • Latest Funding Round
    $40 M (USD), Debt – Conventional

    Jul 18, 2025

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Alt

Alt offers a comprehensive portfolio of products and services, including Alt Exchange, Alt Vault, Alt Lending, and Alt Value. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Trading cards are bought and sold through this platform.

Assets are securely stored for hassle-free selling here.

Cash is borrowed against cards without selling them.

Card values are assessed using real-time market data.

People of Alt
Headcount 50-200
Employee Profiles 29
Employee Profiles
People
Kaushik Mohan
Pricing & Sales Operations Manager
People
Theodore King
Senior Associate, Customer Operations
People
Robbe Simon
Head Of Product Engineering
People
Charles Z.
Product Manager

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Funding Insights of Alt

Alt has successfully raised a total of $106M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $40 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Debt – Conventional — $40.0M
  • First Round
  • Investors Count 31
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2025 Amount Debt – Conventional - Alt Valuation

investors

Jul, 2022 Amount Debt – Conventional - Alt Valuation

investors

Nov, 2021 Amount Series B - Alt Valuation Spearhead
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Alt

Alt has secured backing from 31 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Trinity Capital, Blue Owl Capital and Spearhead. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Blue Owl Capital is engaged in alternative investment management.
Founded Year Domain Location
Multiple sectors receive venture capital and fund of funds investments.
Founded Year Domain Location
Venture capital fund focused on investing in technology startups
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Alt

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Alt

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Alt Comparisons

Employees
+
Add Comparison
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Competitors of Alt

Alt operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yuga Labs, LUDEX, Autograph, Irreverent Labs and VeVe, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
A marketplace for games, NFTs, and digital collectibles is operated.
domain founded_year HQ Location
Alternative investment platform for digitalization of game cards
domain founded_year HQ Location
Unique digital collections are created and traded using NFTs.
domain founded_year HQ Location
Developer of blockchain-based NFT games
domain founded_year HQ Location
AR-based solutions for visualizing and trading digital collectibles are offered.
domain founded_year HQ Location
Digital assets and collectibles are traded via an NFT platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Alt

Frequently Asked Questions about Alt

When was Alt founded?

Alt was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Alt located?

Alt is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Alt?

Leore Avidar is the current CEO of Alt. They have also founded this company.

Is Alt a funded company?

Alt is a funded company, having raised a total of $106M across 5 funding rounds to date. The company's 1st funding round was a Series B of $75M, raised on Mar 11, 2021.

What does Alt do?

Alt is managed as an online marketplace where trading cards are researched, bought, and sold by collectors globally. Various services are provided, including secure asset storage through Alt Vault, cash borrowing against cards via Alt Lending, and real-time pricing data with Alt Value. The platform caters to the hobbyist community by offering tools for portfolio tracking and market trend analysis. Transactions are facilitated through fixed-price marketplaces and weekly auctions, ensuring a curated selection of sought-after cards.

Who are the top competitors of Alt?

Alt's top competitors include Yuga Labs, Good Games Guild and Courtyard.

What products or services does Alt offer?

Alt offers Alt Exchange, Alt Vault, Alt Lending, and Alt Value.

Who are Alt's investors?

Alt has 31 investors. Key investors include Trinity Capital, Blue Owl Capital, Spearhead, Seven Seven Six, and Vibe Capital.

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