About Alt
Alt is a company based in San Francisco (United States) founded in 2020 by Leore Avidar. It operates as a Two-Sided Marketplace and Commission-Based. Alt has raised $106 million across 5 funding rounds from investors including Trinity Capital, Blue Owl Capital and Spearhead. Alt offers products and services including Alt Exchange, Alt Vault, Alt Lending, and Alt Value. Alt operates in a competitive market with competitors including Yuga Labs, LUDEX, Autograph, Irreverent Labs and VeVe, among others.
- Total Equity Funding$106M (USD)
in 5 rounds
- Latest Funding Round$40M (USD), Debt – Conventional
Jul 2025
- InvestorsTrinity Capital
& 30 more
Products & Services of Alt
Alt offers a comprehensive portfolio of products and services, including Alt Exchange, Alt Vault, Alt Lending, and Alt Value.
Trading cards are bought and sold through this platform.
Assets are securely stored for hassle-free selling here.
Cash is borrowed against cards without selling them.
Card values are assessed using real-time market data.
Apps and channels of Alt
Alt publishes 1 mobile app with over 100K+ downloads.
Funding Insights of Alt
Alt has successfully raised a total of $106M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $40 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $106M
- Total Rounds 5
- Last Round Debt – Conventional — $40M
- Investors Count 31
All 5 funding rounds of Alt with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $40M | Debt – Conventional | – | – | |
| Jul 2022 | $200M | Debt – Conventional | – | – | |
| Nov 2021 | $75M | Series B | – | Spearhead | |
| Mar 2021 | $31M | Series A | – | – | |
| Mar 2021 | – | Series A | – | Seven Seven Six |
31 investors in total: 15 institutional and 16 angel.
Investors in Alt
Alt has secured backing from 31 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Trinity Capital, Blue Owl Capital and Spearhead.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Blue Owl Capital is engaged in alternative investment management. | – | atalayacap.com | New York, United States | |
Multiple sectors receive venture capital and fund of funds investments. | – | spearhead.co | Cambridge, United States | |
Venture capital fund focused on investing in technology startups | – | sevensevensix.com | Austin, United States | |
Venture capital firm focused on multiple sectors | – | vibe.vc | New York, United States | |
Consumer funds are targeted by this venture capital firm. | – | shrug.vc | San Francisco, United States | |
Funding is provided for visionary startup projects by Apollo. | – | apolloprojects.com | - | |
Investments in startups are made by this venture capital firm. | – | hyperguap.com | - | |
Technical teams are supported by Breyer Labs through investments. | – | breyerlabs.com | Menlo Park, United States | |
US focused seed and early-stage VC firm | – | firstround.com | San Francisco, United States | |
Investments are made in early and growth-stage technology startups. | – | addition.com | New York, United States |
Investor details for Alt
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Alt
27 people are tracked at Alt (7 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Leore Avidar | Founder & CEO | Leadership |
Robbe Simon | Head Of Product Engineering | Leadership |
Gerrit Yntema | Head Of Product & Engineering | Leadership |
Vijay Prabhakar | Head Of Design and Research | Leadership |
Nishant Grover | Head of Finance and Business Operations | Leadership |
Rachid Belaid | Director of Engineering - Growth & Analytics | Leadership |
Cassidy Sepnieski | Head Of Marketing | Leadership |
Kaushik Mohan | Pricing & Sales Operations Manager | Team |
Theodore King | Senior Associate, Customer Operations | Team |
Charles Z. | Product Manager | Team |
Brian Sweeney | Operations Manager | Team |
Meredith Keller | Advisor | Team |
Akash Srivastava | Staff Software Engineer | Team |
Sophie Y. | Machine Learning Engineer | Team |
Johnny Wang | Lead Software Engineer | Team |
Phil Mauck | Data Quality Lead | Team |
Gloria (Yujia) Deng | Data Analyst | Team |
🔰 Gabriel Kho | Software Engineer | Team |
Allen Chen | Machine Learning Engineer | Team |
Anand Desai | Product Manager | Team |
7 more people are available in the full profile.
Complete people profiles for Alt
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Alt
3 dated milestones of Alt across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Alt is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $40.0M.
Competitors of Alt
Alt operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yuga Labs, LUDEX, Autograph, Irreverent Labs and VeVe, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yuga.com | 2021 | Coral Gables, United States | $900M | 95 | A marketplace for games, NFTs, and digital collectibles is operated. | |
| ludex.com | 2021 | United States | $13.3M | – | Alternative investment platform for digitalization of game cards | |
| autograph.io | 2019 | Santa Monica, United States | $195M | – | Unique digital collections are created and traded using NFTs. | |
| irreverentlabs.com | 2021 | Sheridan, United States | $80M | – | Developer of blockchain-based NFT games | |
| veve.me | 2019 | Singapore | – | – | AR-based solutions for visualizing and trading digital collectibles are offered. | |
| cryptoslam.io | 2018 | Austin, United States | $9M | – | Digital assets and collectibles are traded via an NFT platform. | |
| courtyard.io | 2018 | San Francisco, United States | $37.13M | – | Courtyard is engaged in digital and physical collectible trading. | |
| goodgamesguild.com | 2021 | Iceland | $1.7M | – | Online marketplace for NFT gaming community is operated. |
Detailed competitors of Alt
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Alt
The website of Alt (alt.xyz) receives about 259K visits a month and ranks #122,488 among all websites worldwide, #3,991 in Fantasy Sports.
- Monthly visits259K
▲ 27.4% vs previous month
- Unique visitors49K
per month
- Global rank#122,488
among all websites
- Category rank#3,991
Sports · Fantasy Sports
- Bounce rate22%
- Pages per visit11.0
- Average visit5 min 23 sec
- DevicesDesktop 73% · Mobile 27%
Websites whose visitors overlap most with Alt. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cardladder.com | 100% | – | #40,190 | View details | |
130point.com | 130point.com | 99% | – | #57,629 | – |
veriswap.com | veriswap.com | 87% | – | #247,131 | – |
sportscardinvestor.com | sportscardinvestor.com | 86% | – | #33,279 | – |
| fanaticscollect.com | 79% | – | #40,972 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Alt
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Alt
Complete news archive for Alt
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Alt
10 companies that operate in the same segment as Alt (Non Fungible Tokens), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ledger is recognized for providing secure cryptocurrency hardware wallets. | 2014 | Paris, France | USD 575.4 M | – | – | |
Developer of blockchain and web3 software platform | 2014 | Fort Worth, Texas, United States | USD 725 M | – | – | |
A gaming platform for user-generated content is operated. | 2005 | San Mateo, California, United States | USD 918.2 M | USD 4.89 B | 2,470 | |
Blockchain-based PC and mobile games are developed and published. | 2006 | Kowloon, Hong Kong, China | USD 973.19 M | – | – | |
Hike is involved in building innovative digital solutions. | 2012 | Delhi, Delhi, India | USD 261 M | USD 46.84 M | 92 | |
Cloud-based blockchain platform for application development is provided. | 2013 | San Francisco, California, United States | USD 597.81 M | – | – | |
Blockchain-based fantasy sports marketplace is provided for multiple sports. | 2018 | Saint-mande, Val-de-marne, France | USD 738.84 M | – | – | |
NFT-based virtual metaverse is developed for user-owned experiences. | 2018 | Montreal, Quebec, Canada | USD 115.01 M | – | – | |
Blockchain-based games developer for PC and console | 2018 | Vancouver, British Columbia, Canada | USD 665.59 M | – | – | |
Decentralized audio distribution is enabled for creators via blockchain technology. | 2018 | San Francisco, California, United States | USD 16.1 M | – | 44 |
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Frequently Asked Questions about Alt
Alt was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Alt is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Leore Avidar is the current CEO of Alt. They have also founded this company.
Alt is a funded company, having raised a total of $106M across 5 funding rounds to date.
Alt is managed as an online marketplace where trading cards are researched, bought, and sold by collectors globally. Various services are provided, including secure asset storage through Alt Vault, cash borrowing against cards via Alt Lending, and real-time pricing data with Alt Value. The platform caters to the hobbyist community by offering tools for portfolio tracking and market trend analysis. Transactions are facilitated through fixed-price marketplaces and weekly auctions, ensuring a curated selection of sought-after cards.
Alt's top competitors include Yuga Labs, Good Games Guild and Courtyard.
Alt offers Alt Exchange, Alt Vault, Alt Lending, and Alt Value.
Alt has 31 investors. Key investors include Trinity Capital, Blue Owl Capital, Spearhead, Seven Seven Six, and Vibe Capital.
Alt operates through Alt.Xyz.
Yes. Alt publishes Alt: Buy & Sell Cards, with over 100,000 downloads.
The website of Alt receives about 259 thousand visits a month and ranks #122,488 among all websites worldwide.