About AMARA
AMARA is a company based in Rayne (United States) founded in 2005 was acquired by Frasers Group in December 2022. It operates as a Direct-to-Consumer (D2C). AMARA offers products and services including Home Decor and Luxury Gifts. AMARA operates in a competitive market with competitors including Zazzle, CafePress, Man Crates, Packed Party and RedEnvelope, among others.
- Headquarter Rayne, United States
- SectorsRetail
- Website category Home and Garden
- Email••••••••
- Website amara.com
- Social LinkedIn X Facebook
- Acquired by Frasers Group (Dec 2022)
- Legal Name Amara Retail Limited
- Investors
- Acquired byFrasers Group
(Dec 2022)
Products & Services of AMARA
AMARA offers a comprehensive portfolio of products and services, including Home Decor and Luxury Gifts.
Designer home decor items are offered for various rooms.
Luxury gift items are provided for special occasions.
Funding Insights of AMARA
- Total Rounds 1
All 1 funding rounds of AMARA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | – | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in AMARA
AMARA has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Frasers Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retailer of sports products | 1982 | frasers.group | Shirebrook, United Kingdom |
Investor details for AMARA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of AMARA
1 people are tracked at AMARA (1 in leadership).
| Name | Role | Group |
|---|---|---|
Andrew Hood | CEO | Leadership |
Complete people profiles for AMARA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of AMARA
3 dated milestones of AMARA across 17 years, from founding to its latest funding, stage changes and deals.
- Founded AMARA is founded.
- Funding First funding round.
- Exit Acquired by Frasers Group.
Competitors of AMARA
AMARA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zazzle, CafePress, Man Crates, Packed Party and RedEnvelope, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zazzle.com | 1999 | Redwood, United States | $46M | 252 | Customized products are designed and sold on an online marketplace. | |
| cafepress.com | 1999 | Louisville, United States | $23.8M | 203 | Customized products are sold via an online marketplace. | |
| mancrates.com | 2011 | Redwood, United States | $3.2M | 46 | Personalized gifts for men are offered via an online platform. | |
| packedparty.com | 2013 | Austin, United States | $1.51M | – | Multi-category gifting products are sold via an online platform. | |
| redenvelope.com | 1999 | San Diego, United States | $64M | – | Gifts are sold via an e-commerce marketplace direct from suppliers. | |
| helloshopper.com | 2014 | Boston, United States | $3.6M | – | Personalized gift recommendations are provided via text-based chat service. | |
| papersource.com | 1983 | Chicago, United States | – | 10,552 | Stationery, wedding invitations, and gifts are retailed through various channels. | |
| personalcreations.com | 1990 | San Diego, United States | – | – | Personalized gifts are customized and delivered online by users. | |
| sodagift.com | 2019 | Rancho Palos Verdes, United States | – | – | App-based gifting platform offering multi-category gifts for various occasions |
Detailed competitors of AMARA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AMARA
The website of AMARA (amara.com) receives about 148.1K visits a month and ranks #210,109 among all websites worldwide, #2,987 in Home and Garden.
- Monthly visits148.1K
▼ 19.4% vs previous month
- Unique visitors87K
per month
- Global rank#210,109
among all websites
- Category rank#2,987
Home and Garden · Home and Garden
- Bounce rate47%
- Pages per visit2.9
- Average visit52 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with AMARA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
brakesce.co.uk | brakesce.co.uk | 100% | – | #1,145,896 | – |
woodsfinelinens.com | woodsfinelinens.com | 100% | – | #735,356 | – |
| portmeirion.co.uk | 98% | 135.8K | #185,106 | View details | |
potterscookshop.co.uk | potterscookshop.co.uk | 92% | – | #571,584 | – |
casabugatti.com | casabugatti.com | 90% | – | #1,539,183 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AMARA
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Amara
Complete news archive for AMARA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to AMARA
10 companies that operate in the same segment as AMARA (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about AMARA
AMARA was founded in 2005 and raised its 1st funding round 15 years after it was founded.
AMARA is headquartered in Rayne, United States. It is registered at Rayne, Louisiana, United States.
Andrew Hood is the current CEO of AMARA.
AMARA is engaged in the retail of designer home decor and luxury gifts. Operations are focused on providing high-end homeware for various rooms, including bedroom and bathroom, as well as decorative accessories and furniture. Luxury gift items are also offered for special occasions. The company collaborates with renowned designers and brands to cater to a premium market segment.
AMARA's top competitors include Zazzle, CafePress and Man Crates.
AMARA offers Home Decor and Luxury Gifts.
AMARA has 1 investor. Key investors include Frasers Group.
AMARA operates through Amara Retail Limited.
Yes. AMARA was acquired by Frasers Group in December 2022.
The website of AMARA receives about 148 thousand visits a month and ranks #210,109 among all websites worldwide.