About Amazing Grass
Amazing Grass is a Healthcare company based in Newport Beach (United States) founded in 2002, and was acquired by Glanbia in January 2017. Organic plant-based nutrition products are manufactured and marketed. It operates in the Healthcare and Consumer sectors. Its website amazinggrass.com draws about 23 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its competitors include General Mills, Conagra Brands and Campbells.
Company details
Amazing Grass is engaged in manufacturing and marketing organic plant-based nutrition products. The company has a portfolio of 7 products which include wheat grass, green superfood (nutritious whole greens sold in 12 flavors), raw reserve (blend of chlorella, spirulina, sea vegetables and alfalfa), plant-based protein (organic superfood sold in 7 flavors), organic superfood bars (protein bars sold in 6 flavors), kidz superfood (health drink powder containing organic greens, fruits and vegetables) and amazing trio (wheat grass, barley and alfalfa). The company was acquired by Glanbia in Jan 2017.
Apps and channels of Amazing Grass
its YouTube channel Amazing Grass has 1.4K subscribers and 30 videos.
Videos from Amazing Grass
The most watched videos on Amazing Grass's YouTube channel, Amazing Grass (1.4K subscribers). Click a video to play it here.
More on Amazing Grass.
Investors in Amazing Grass
Amazing Grass has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Glanbia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nutritional products and ingredients are developed and manufactured by Glanbia. | 1960 | glanbia.com | Kilkenny, Ireland |
Investor details for Amazing Grass
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Amazing Grass
8 people are tracked at Amazing Grass (1 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Todd Habermehl | Co-Founder & CEO | Leadership |
Carly Chambers | Senior National Sales Manager - Natural Channel | Team |
Elyse Wright | Country Manager, Canada | Team |
Amy Guzik | Sales Motivation And Training | Team |
Cortnie Sabadin-Brown | Marketing & Consumer Relations Coordinator | Team |
Lindsey Stice | Brand Ambassador | Team |
Landon Everson | Brand Manager | Team |
Brandon | Financial Analyst | Team |
Complete people profiles for Amazing Grass
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Amazing Grass
2 dated milestones of Amazing Grass across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Amazing Grass is founded.
- Exit Acquired by Glanbia.
Competitors of Amazing Grass
Amazing Grass has 3 listed competitors in our database. They include General Mills, Conagra Brands and Campbells.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| generalmills.com | 1866 | Minneapolis, United States | 34,000 | Multi-category food products are produced and distributed globally. | ||
| conagrabrands.com | 1919 | Chicago, United States | 18,600 | Vertically integrated company in manufacturing and supply of value-added meat and food products | ||
| campbells.com | 1869 | Camden, United States | 18,000 | Multi-category food and beverage company |
Detailed competitors of Amazing Grass
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Amazing Grass
The website of Amazing Grass (amazinggrass.com) receives about 22.9K visits a month.
- Monthly visits22.9K
▲ 9.8% vs previous month
Websites whose visitors overlap most with Amazing Grass. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
enerhealthbotanicals.com | enerhealthbotanicals.com | 100% | – | ||
wheatgrass.com | wheatgrass.com | 94% | #3,959,100 | – | |
greenbarley.com | greenbarley.com | 93% | – | ||
vibranthealth.us | vibranthealth.us | 84% | – | ||
blog.healthkismet.com | blog.healthkismet.com | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Amazing Grass
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as Amazing Grass (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | 910 | ||
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | |||
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Amazing Grass
Complete news archive for Amazing Grass
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Amazing Grass
Amazing Grass was founded in 2002.
Amazing Grass is headquartered in Newport Beach, United States. It is registered at Newport Beach, California, United States.
Amazing Grass is engaged in manufacturing and marketing organic plant-based nutrition products. The company has a portfolio of 7 products which include wheat grass, green superfood (nutritious whole greens sold in 12 flavors), raw reserve (blend of chlorella, spirulina, sea vegetables and alfalfa), plant-based protein (organic superfood sold in 7 flavors), organic superfood bars (protein bars sold in 6 flavors), kidz superfood (health drink powder containing organic greens, fruits and vegetables) and amazing trio (wheat grass, barley and alfalfa). The company was acquired by Glanbia in Jan 2017.
Amazing Grass's top competitors include General Mills, Campbells and Conagra Brands.
Amazing Grass has 1 investor. Key investors include Glanbia.
Yes. Amazing Grass was acquired by Glanbia in January 2017.

