AmazingCo

Melbourne, Australia Founded: 2016 • Age: 10 yrs
AmazingCo is focused on creating memorable experiences for customers.

About AmazingCo

AmazingCo is a company based in Melbourne (Australia) founded in 2016 by Nick Brozovic and Jeremy Cox. It operates as a Direct-to-Consumer (D2C), and Two-Sided Marketplace. AmazingCo has raised $6.63 million across 3 funding rounds from investors including Saniel Ventures, Rampersand and Leigh Jasper. AmazingCo offers products and services including Unique Experiences and Gift Cards. AmazingCo operates in a competitive market with competitors including Lime&Tonic, My Best Gift, Adrenaline, Nextround and Best Gift Certificates, among others.

  • Headquarter Melbourne, Australia
  • Founders Nick Brozovic, Jeremy Cox
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $6.63 M (USD)

    in 3 rounds

  • Latest Funding Round
    $3.5 M (USD), Series A

    Sep 10, 2019

  • Investors
  • Employee Count
    Employee Count
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Products & Services of AmazingCo

AmazingCo offers a comprehensive portfolio of products and services, including Unique Experiences and Gift Cards. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Unique experiences are offered for various social occasions.

Gift cards are provided for memorable experience purchases.

People of AmazingCo
Headcount 50-200
Employee Profiles 6
Employee Profiles
People
Ellen Arundel
Paid Media Manager
People
Taryn Wishart
Chief Marketing Officer
People
Annie De'Ath
Chief Of Staff
People
FRANCO MAQUE
Marketing Consultant

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Funding Insights of AmazingCo

AmazingCo has successfully raised a total of $6.63M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.5 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $3.5M
  • First Round

    (01 Jul 2017)

  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2019 Amount Series A - AmazingCo Valuation Artesian
Jun, 2018 Amount Seed - AmazingCo Valuation Rampersand
Jul, 2017 Amount Seed - AmazingCo Valuation Macdoch Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in AmazingCo

AmazingCo has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Saniel Ventures, Rampersand and Leigh Jasper. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Investments in tech startups are made by Saniel Ventures.
Founded Year Domain Location
Venture capital funding is offered to early-stage tech founders.
Founded Year Domain Location
Venture capital and private debt fund focused on climate, agrifood, health, AI, and multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by AmazingCo

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - AmazingCo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Amazingco Comparisons

Employees
+
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Competitors of AmazingCo

AmazingCo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lime&Tonic, My Best Gift, Adrenaline, Nextround and Best Gift Certificates, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Experiences and activities are gifted via an online platform.
domain founded_year HQ Location
Web hosting platform for file uploads and site management services.
domain founded_year HQ Location
Experiences for gifting are offered through online booking and payment.
domain founded_year HQ Location
Employee recognition platform for workplace rewards and engagement via digital tools.
domain founded_year HQ Location
Sells online gift certificates for lifestyle experiences including restaurants and adventures.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Amazingco

Frequently Asked Questions about AmazingCo

When was AmazingCo founded?

AmazingCo was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is AmazingCo located?

AmazingCo is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Is AmazingCo a funded company?

AmazingCo is a funded company, having raised a total of $6.63M across 3 funding rounds to date. The company's 1st funding round was a Seed of $835K, raised on Jul 01, 2017.

What does AmazingCo do?

AmazingCo is engaged in providing unique experiences for everyday activities and special occasions. Services are offered across multiple countries including Australia, New Zealand, the United States, Canada, and the United Kingdom. Experiences are tailored for couples, families, and friends, covering milestone celebrations and casual gatherings. Additionally, gift cards are made available for purchase and redemption, enhancing customer engagement. The company operates in the experiential tourism sector, connecting people with meaningful moments in various communities worldwide.

Who are the top competitors of AmazingCo?

AmazingCo's top competitors include Adrenaline, Lime&Tonic and My Best Gift.

What products or services does AmazingCo offer?

AmazingCo offers Unique Experiences and Gift Cards.

Who are AmazingCo's investors?

AmazingCo has 8 investors. Key investors include Saniel Ventures, Rampersand, Leigh Jasper, Robert Phillpot, and Artesian.

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