About Amber
Amber is an Energy & Utilities company based in Melbourne (Australia) founded in 2017 by Dan Adams and Christopher Thompson. Amber is recognized as a wholesale electricity provider in Australia. It operates on a Subscription Services and Green Energy-as-a-Service model. Amber has raised $149.9 million across 7 funding rounds from investors including CommBank, Gentrack and Breakthrough Victoria. Amber has completed 1 acquisition, including Charge HQ. Its chief executive is Dan Adams. Its website amber.com.au draws about 660 thousand monthly visits. Amber offers products and services including Amber for Batteries, Amber for EVs, and Wholesale Electricity. Its focus areas include Energy, Renewable Energy and Electricity Retail. Its legal entity is Amber Electric Pty Ltd. Its competitors include Flick Electric, Zheda Energy and Actual Energy; 3 of its 3 listed competitors have raised funding.
Company details
Amber is established as a wholesale electricity provider in Australia, focusing on renewable energy solutions. Services are offered in Victoria, South Australia, New South Wales, Australian Capital Territory, and Southeast Queensland. Innovative technologies like SmartShift for battery automation and Amber for EVs are provided to optimize energy usage and savings. The energy sector is targeted with a unique model that passes wholesale prices directly to customers, covering residential electricity, solar, and battery storage solutions.
- Headquarters Melbourne, Australia
- Founders Dan Adams, Christopher Thompson
- SectorsEnergy & Utilities
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website amber.com.au
- Social LinkedIn X Facebook Instagram
- Legal Name Amber Electric Pty Ltd
Products & Services of Amber
Amber offers a comprehensive portfolio of products and services, including Amber for Batteries, Amber for EVs, and Wholesale Electricity.
Battery optimization is provided for maximizing energy savings.
Optimized EV charging is offered for cost-effective solutions.
Wholesale electricity rates are passed directly to customers.
Apps and channels of Amber
Amber publishes 2 mobile apps with over 50K+ downloads.
Funding Insights of Amber
Amber has successfully raised a total of $149.9M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $55.91 million completed in September 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $149.9M
- Total Rounds 7
- Last Round Series E — $55.91M
- First Round $2.5M
(Sep 2019)
- Investors Count 18
All 7 funding rounds of Amber with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2026 | $55.91M | Series E | – | – | |
| Oct 2025 | $10M | Series D | – | – | |
| Jun 2025 | $29M | Series D | – | ETF Partners | |
| Feb 2024 | $19.08M | Series C | – | Gentrack | |
| Oct 2022 | $13.4M | Series B | – | CommBank, Square Peg Ventures | |
| May 2021 | $20M | Series B | – | CommBank | – |
| Sep 2019 | $2.5M | Seed | – | Square Peg Ventures |
18 investors in total: 13 institutional and 5 angel.
Investors in Amber
Amber has secured backing from 18 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include CommBank, Gentrack and Breakthrough Victoria.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Breakthrough Victoria is focused on investing in innovation for economic growth. | 2021 | breakthroughvictoria.com | Melbourne, Australia | |
Impact investments are made in world-changing entrepreneurial ventures. | 2014 | rubio.vc | Amsterdam, Netherlands | |
Venture capital fund investing in seed & early-stage startups | – | squarepeg.vc | Clifton Park, United States | |
Venture capital investments are made in deep tech founders. | – | mseq.vc | Eveleigh, Australia | |
- | – | alberts.co | - | |
Impact venture capital is provided to mission-driven startups. | – | giantleap.com.au | Australia | |
Early-stage investments in tech and energy sectors are targeted. | – | etfpartners.capital | London, United Kingdom | |
Virescent Ventures is focused on climate tech venture capital investments. | – | virescent.vc | Australia | |
Smart billing and customer management solutions for energy, water and airport utilities | 1989 | gentrack.com | Auckland, New Zealand | |
Retail, business, and institutional banking services are offered in Australia. | 1912 | commbank.com.au | Sydney, Australia |
Investor details for Amber
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People of Amber
2 people are tracked at Amber (2 in leadership).
| Name | Role | Group |
|---|---|---|
Dan Adams | Co-Founder & Co-CEO | Leadership |
Christopher Thompson | Co-Founder & Co-CEO | Leadership |
Complete people profiles for Amber
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Investments & Acquisitions by Amber
Amber has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Charge HQ.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based platform for smart EV charging at home | chargehq.net | Sydney, Australia | 2021 | Feb 2025 | •••• |
Complete acquisition details for Amber
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Timeline of Amber
4 dated milestones of Amber across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Amber is founded.
- Funding First funding round of $2.5M.
- Acquisition Acquires Charge HQ.
- Funding Latest funding round, Series E, of $55.9M.
Competitors of Amber
Amber has 3 listed competitors in our database, 3 of them funded. They include Flick Electric, Zheda Energy and Actual Energy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flickelectric.co.nz | 2013 | Wellington, New Zealand | $14.8M | – | Online electricity retailer | |
| zdpower.com | 2017 | Hangzhou, China | $13.86M | – | Smart power carbon asset management solutions are provided for businesses. | |
| actualenergy.com | 2020 | Sandwich, United States | $2.1M | – | Provider of solutions to measure energy usage |
Detailed competitors of Amber
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Web traffic of Amber
The website of Amber (amber.com.au) receives about 659.8K visits a month and ranks #82,904 among all websites worldwide, #2,108 in Business Services.
- Monthly visits659.8K
▼ 27% vs previous month
- Unique visitors105.8K
per month
- Global rank#82,904
among all websites
- Category rank#2,108
Business and Consumer Services · Business Services
- Bounce rate47%
- Pages per visit2.6
- Average visit5 min 45 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Amber. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ovoenergy.com.au | ovoenergy.com.au | 100% | – | #146,366 | – |
econnex.com.au | econnex.com.au | 97% | – | #153,015 | – |
| startupdaily.net | 90% | – | #390,071 | View details | |
| forbes.com.au | 90% | – | #148,989 | View details | |
| auspost.com.au | 77% | – | #1,683 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Amber
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- 28 similar websites
- Audience overlap
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Top companies in Smart Grid & Transmission Systems
10 companies that operate in the same segment as Amber (Smart Grid & Transmission Systems), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Utility bill management platform is provided for tracking and billing. | 2015 | London, England, United Kingdom | USD 2.81 B | USD 17.62 K | 5,752 | |
Utility-scale renewable energy projects are developed by Enel X. | 2001 | Boston, Massachusetts, United States | USD 168 M | – | – | |
Hybrid renewable energy solutions are provided for rural communities. | 2008 | Patna, Bihar, India | USD 73.99 M | USD 3.46 M | 294 | |
Renewable energy is supplied via app-based platform by OVO Energy. | 2009 | Bristol, England, United Kingdom | USD 257.69 M | USD 1.25 B | 3,191 | |
AI and cloud-driven solutions for energy optimization are provided. | 2009 | Millbrae, California, United States | USD 228.56 M | USD 156.27 M | 569 | |
Distributed energy grids are provided for clean electricity and utilities. | 2010 | London, England, United Kingdom | USD 130.7 M | – | – | |
IoT-enabled distributed energy resource management solutions are provided. | 2011 | Redwood City, California, United States | USD 158.75 M | USD 2.47 M | 50 | |
End-to-end energy management solutions are provided for utilities worldwide. | 1896 | Zug, Zug, Switzerland | USD 1.03 B | USD 1.17 B | 6,300 | |
Solar-powered electricity is delivered via an app-based platform. | 2020 | Berlin, Berlin, Germany | USD 45.99 M | – | – | |
Provider of smart street lighting solutions | 1992 | Jaipur, Rajasthan, India | – | USD 504.88 M | 1,430 |
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Related news about Amber
Complete news archive for Amber
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Frequently Asked Questions about Amber
Amber was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Amber is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Dan Adams is the current CEO of Amber. They have also founded this company.
Amber is a funded company, having raised a total of $149.9M across 7 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Sep 2019.
Amber is established as a wholesale electricity provider in Australia, focusing on renewable energy solutions. Services are offered in Victoria, South Australia, New South Wales, Australian Capital Territory, and Southeast Queensland. Innovative technologies like SmartShift for battery automation and Amber for EVs are provided to optimize energy usage and savings. The energy sector is targeted with a unique model that passes wholesale prices directly to customers, covering residential electricity, solar, and battery storage solutions.
Amber's top competitors include Flick Electric, Zheda Energy and Actual Energy.
Amber offers Amber for Batteries, Amber for EVs, and Wholesale Electricity.
Amber has made 1 acquisition, including Charge HQ.
Amber has 18 investors. Key investors include CommBank, Gentrack, Breakthrough Victoria, Rubio Impact Ventures, and Square Peg Ventures.
Amber operates through Amber Electric Pty Ltd.
Yes. Amber publishes Amber Electric and 1 more app, with over 50,000 downloads.
The website of Amber receives about 660 thousand visits a month and ranks #82,904 among all websites worldwide.