American Equity

West Des Moines, United States Founded: 1980 • Age: 46 yrs Listed Acquired By Brookfield Asset Management
Internet first provider of life insurance services

About American Equity

American Equity is a company based in West Des Moines (United States) founded in 1980 was acquired by Brookfield Asset Management in July 2023. American Equity offers products and services including Fixed Index Annuities and Immediate Annuity. American Equity operates in a competitive market with competitors including John Hancock, Navy Mutual, American Public Life Insurance, Premier Social Security Consulting and NEA members, among others.

  • Headquarter West Des Moines, United States
  • Stage Public
  • Sectors
    Financial Services
  • Website category Finance · Insurance
  • Email
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  • Phone
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  • Website american-equity.com
  • Social LinkedIn X Facebook YouTube
  • Acquired by Brookfield Asset Management (Jul 2023)
  • Legal Name American Equity Investment Life Insurance Company
Key Metrics

Products & Services of American Equity

American Equity offers a comprehensive portfolio of products and services, including Fixed Index Annuities and Immediate Annuity.

Fixed Index Annuities
Annuity Products

Annuities providing growth linked to market indices for retirement income.

Immediate Annuity
Annuity Products

Immediate income stream for retirees through lump-sum investments.

Apps and channels of American Equity

its YouTube channel American Equity Investment Life Insurance Company has 1.55K subscribers and 16 videos.

American Equity Investment Life Insurance Company
YouTube 1.55K subscribers 16 videos Nonprofits & Activism
Open channel

Videos from American Equity

The most watched videos on American Equity's YouTube channel, American Equity Investment Life Insurance Company (1.55K subscribers). Click a video to play it here.

Understanding Annuity Basics – How Do Annuities Work?
227.1K views
IncomeShield Series Fixed Index Annuity
147K views
Understanding Fixed Index Annuities – How Does a Fixed Index Annuity Work?
143.8K views
EstateShield 10 Fixed Index Annuity
130.6K views

More on American Equity Investment Life Insurance Company.

Funding Insights of American Equity

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of American Equity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2021–Post-IPO––
Valuation history

1 investors in total: 1 institutional.

Investors in American Equity

American Equity has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Brookfield Asset Management.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Focus is placed on real estate and renewable energy investments.
1899brookfield.comToronto, Canada
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Investor details for American Equity

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

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People of American Equity

180 people are tracked at American Equity (43 in leadership, 7 in board & advisors, 130 in team).

NameRoleGroup
John Matovina
CEOLeadership
Brad Schwarz
Regional Vice PresidentLeadership
Shawn Rourick
Vice President Asset AdministrationLeadership
Curtis Lawhorn
Head Of Enterprise ArchitectureLeadership
Gregg Lutz
Director Investment AnalyticsLeadership
Jim Hamalainen
EVP & Chief Investment OfficerLeadership
Jeffrey D. Lorenzen
CEOLeadership
Ksenia Fendi
Human Resources DirectorLeadership
Kelly Woerdehoff
Head Of Culture And CommunicationsLeadership
Camille Rasmussen
Assistant Vice President - AccountingLeadership
William Backer
Vp, Accounting Policy And TransformationLeadership
Aaron Boushek
Chief Financial OfficerLeadership
Sara Dahm
Senior Talent Acquisition PartnerLeadership
Chip Bunker
Head Of Information & Technology ServicesLeadership
Angie Dejong
Vice President, PMO ManagerLeadership
Jaclyn Boehm
Head Of PMO And IT StrategyLeadership
Liz Bailey
Head Of ComplianceLeadership
Derrick Aldridge
Head Of Distribution Technology And AnalyticsLeadership
Nicholas P. Volpe
EVP & CTOLeadership
Tonja Bush
Manager - Assistant Vice President, Information Systems,Leadership

160 more people are available in the full profile.

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Complete people profiles for American Equity

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of American Equity

4 dated milestones of American Equity across 43 years, from founding to its latest funding, stage changes and deals.

  1. Founded American Equity is founded.
  2. IPO Lists on the stock exchange (IPO).
  3. Funding First funding round.
  4. Exit Acquired by Brookfield Asset Management.

Competitors of American Equity

American Equity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as John Hancock, Navy Mutual, American Public Life Insurance, Premier Social Security Consulting and NEA members, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
johnhancock.com1996Boston, United States––
Offers life insurance products, investment advice, and retirement planning for individuals and businesses.
navymutual.org1879Arlington, United States–112
Offers affordable life insurance and annuities to active and retired military members.
ampublic.com1945Flowood, United States––
Offers supplemental health and life insurance products for brokers, groups, and individuals.
premiersocialsecurityconsulting.com2010Cincinnati, United States––
Provides internet-based life insurance services as a primary provider.
neamb.com1967Gaithersburg, United States––
An online-first provider of life insurance services for individuals.
bradyfs.com2021Waltham, United States––
Operates as an internet-first provider of life insurance services.
lighthouseinsurancemarketing.com2019Canton, United States––
Offers Medicare plans, long-term care, annuities, and life insurance guidance.
100yearsavingssolution.com2019Dallas, United States––
Provides lifelong insurance coverage with flexible cash value and predictable growth options.
americaquote.com1996Charlotte, United States––
Provides online life insurance quotes, comparisons, and educational resources.
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Detailed competitors of American Equity

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of American Equity

The website of American Equity (american-equity.com) receives about 204K visits a month and ranks #149,465 among all websites worldwide, #888 in Insurance.

  • Monthly visits
    204K

    ▲ 29.6% vs previous month

  • Unique visitors
    41.4K

    per month

  • Global rank
    #149,465

    among all websites

  • Category rank
    #888

    Finance · Insurance

Similar websites

Websites whose visitors overlap most with American Equity. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
allianzlife.com
allianzlife.com
100%
–#54,792–
firelighteapp.com
74%
–#108,881View details
annuitygator.com
annuitygator.com
70%
–#1,850,959–
athene.com
65%
523.6K#97,124View details
genworth.com
64%
276.7K#127,539View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 37 similar websites and full traffic analytics for American Equity

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 37 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on American Equity

Premium access

Complete news archive for American Equity

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to American Equity

10 companies that operate in the same segment as American Equity (Insurance & Risk Management), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Vehicle parts and accessories are sold via an online platform.
1897Walsall, West Midlands, United KingdomUSD 20.37 M––
Health insurance plans are offered for individuals and families.
2006Chennai, Tamil Nadu, IndiaUSD 783.29 MUSD 1.9 B15,820
Life, health, and general insurance services are provided across India.
2001Mumbai, Maharashtra, IndiaUSD 306.52 MUSD 2.88 B16,700
Financial solutions including loans and insurance are offered.
2007Pune, Maharashtra, India–USD 15.24 B126
Life Insurance joint venture between SBI and BNP Paribas Cardiff
2000Mumbai, Maharashtra, IndiaUSD 264 MUSD 14.28 B26,360
Insurance, banking, and wealth management services are provided worldwide.
1816Paris, France–USD 128.35 B100,040
Investment advisory, insurance distribution, and risk management services are provided.
1998Chicago, Illinois, United StatesUSD 1.6 B––
Financial institution offering insurance & transaction services
1847Jacksonville, United StatesUSD 500 MUSD 14.51 B23,530
Integrated healthcare services and coverage are provided nationwide.
1945United States–––
Cloud-based employee benefits administration solutions are delivered.
1998West Des Moines, Iowa, United StatesUSD 65.16 M––
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Frequently Asked Questions about American Equity

American Equity was founded in 1980 and raised its 1st funding round 41 years after it was founded.

American Equity is headquartered in West Des Moines, United States. It is registered at West Des Moines, Iowa, United States.

John Matovina is the current CEO of American Equity.

American Equity was founded in 1980 and is headquartered in West Des Moines, United States. Operations focus on the life insurance and investment sector, where annuities, mutual funds, and insurance products are offered to individuals and businesses. In 2022, annual revenues of 3.77 billion were achieved, alongside net profits of 1.22 billion.

American Equity's top competitors include John Hancock, Navy Mutual and American Public Life Insurance.

American Equity offers Fixed Index Annuities and Immediate Annuity.

American Equity has 1 investor. Key investors include Brookfield Asset Management.

American Equity operates through American Equity Investment Life Insurance Company.

Yes. American Equity was acquired by Brookfield Asset Management in July 2023.

The website of American Equity receives about 204 thousand visits a month and ranks #149,465 among all websites worldwide.

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