About Amoena
Amoena is a Retail company based in Rosenheim (Germany) founded in 1975, and was acquired by Halder in November 2014. Ultra-precision components are manufactured for diverse industries. The company has 3 employees. Its website amoena.com draws about 67 thousand monthly visits. Amoena offers products and services including Newsletter Service. Its focus areas include Consumer Goods, Apparel Brands, Inner Wear and Multi Category. Its legal entity is AMOENA DANMARK A/S. Its competitors include Triumph, SugarShape and Erlich Textil.
Company details
Founded in 1975 in Rosenheim, Germany, the company produces ultra-precision components for sectors including aerospace, defense, medical, power generation, and small arms. Machining services such as CNC turning, five-axis milling, grinding, EDM, and micromachining are offered. Rigorous quality standards are maintained through certifications like ISO 13485, AS91009001, and Nadcap. Complex parts are created using various alloys and materials.
- Headquarters Rosenheim, Germany
- Employees 3
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Website amoena.com
- Social LinkedIn X Facebook
- Acquired by Halder (Nov 2014)
- Legal Name Amoena Danmark A/S
- InvestorsBaird Capital
& 1 more
- Employee Count3
- Acquired byHalder
(Nov 2014)
Products & Services of Amoena
Amoena offers a comprehensive portfolio of products and services, including Newsletter Service.
Service for signing up to receive marketing updates and discounts
Funding Insights of Amoena
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Amoena with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2007 | Private Equity Round | β | β |
2 investors in total: 2 institutional.
Investors in Amoena
Amoena has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Baird Capital and Halder.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity and venture capital investments in B2B Tech & Services companies. | bairdcapital.com | |||
Investment expertise is provided to Mittelstand companies in DACH. | halder.eu | Frankfurt am Main, Germany |
Investor details for Amoena
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Amoena
20 people are tracked at Amoena (9 in leadership, 11 in team); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Stig Nimb Pedersen | Global Head Corporate Finance & IT | Leadership |
Voula Pantelis | Managing Director (sales & Marketing)- Canadian Subsidiary | Leadership |
Oliver Doerner | CEO | Leadership |
Sonja Leppelmann | Senior Vice President Pm/ Marketing/ R&d | Leadership |
Katrin Leidl-Raguse | Global Head Of HR | Leadership |
Christel Röttinger | Senior Vice President Sales Eu/au/ca | Leadership |
Stephanie Bauch | Geschäftsführerin I Chief Business Development Officer (cbdo) | Leadership |
Rainer Pfeffermann | Global Head Of Operations Silicones And Logistics | Leadership |
Carmen Garcia-Cano | Finance & Service Head | Leadership |
Andrea Coomans | National Sales Manager | Team |
Andreas Linke | Manager Quality & Environment | Team |
Lee Thrash | Marketing Communications Specialist | Team |
Julia Safonova | Finance Manager | Team |
Monika Seller | Sales Account Manager | Team |
Josef Bach | Senior System Manager | Team |
Yannick Crève | Country Manager Benelux | Team |
Natalie Moore | Account Manager | Team |
Gunnar Herzog | BI Manager (olap) & Corporate Controller | Team |
Lars Heinemann | Advisor | Team |
Carine Claes | Account Manager | Team |
Complete people profiles for Amoena
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Amoena
3 dated milestones of Amoena across 39 years, from founding to its latest funding, stage changes and deals.
- Founded Amoena is founded.
- Funding First funding round.
- Exit Acquired by Halder.
Competitors of Amoena
Amoena has 3 listed competitors in our database. They include Triumph, SugarShape and Erlich Textil.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| triumph.com | 1886 | Munich, Germany | 1,630 | Innerwear and nightwear for women are offered online by Triumph. | ||
| sugarshape.de | 2011 | Stelle, Germany | 45 | Matching lingerie and swimwear in diverse sizes are offered online. | ||
| erlich-textil.com | 2016 | Cologne, Germany | 27 | Internet first brand offering innerwear for men and women |
Detailed competitors of Amoena
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Amoena
The website of Amoena (amoena.com) receives about 67.2K visits a month.
- Monthly visits67.2K
▲ 7% vs previous month
Websites whose visitors overlap most with Amoena. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
womanspersonalhealth.com | womanspersonalhealth.com | 100% | #7,408,815 | β | |
metromedicalonline.com | metromedicalonline.com | 97% | β | ||
parkmastectomy.com | parkmastectomy.com | 81% | #8,864,623 | β | |
jovipak.com | jovipak.com | 80% | β | ||
americanbreastcare.com | americanbreastcare.com | 78% | #2,180,828 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Amoena
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Amoena
Complete news archive for Amoena
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Amoena
Amoena was founded in 1975 and raised its 1st funding round 32 years after it was founded.
Amoena is headquartered in Rosenheim, Germany. It is registered at Rosenheim, Bayern, Germany.
Amoena has 3 employees.
Founded in 1975 in Rosenheim, Germany, the company produces ultra-precision components for sectors including aerospace, defense, medical, power generation, and small arms. Machining services such as CNC turning, five-axis milling, grinding, EDM, and micromachining are offered. Rigorous quality standards are maintained through certifications like ISO 13485, AS91009001, and Nadcap. Complex parts are created using various alloys and materials.
Amoena's top competitors include Triumph, Erlich Textil and SugarShape.
Amoena offers Newsletter Service.
Amoena has 2 investors. Key investors include Baird Capital, and Halder.
Amoena operates through Amoena Danmark A/S.
Yes. Amoena was acquired by Halder in November 2014.

