Amplify Analytix

Amsterdam, Netherlands Founded: 2017 • Age: 9 yrs Acquired By Atombit
AI and cloud-based data science solutions are provided to businesses.

About Amplify Analytix

Amplify Analytix is a Technology company based in Amsterdam (Netherlands) founded in 2017, and was acquired by Atombit in February 2025. AI and cloud-based data science solutions are provided to businesses. The company has 16 employees. Its chief executive, as recorded, is Laura Murphy. Its Indian entity Amplify Analytix India Private Limited reported revenue of ₹6.33 Cr. Amplify Analytix offers products and services including Data Science Services, Business and Data Analytics, Data Engineering, and Data Visualization. Its focus areas include High Tech, AI Infrastructure, Machine Intelligence Systems and Data Science Platforms.

Company details

Amplify Analytix was founded in 2017 in Amsterdam, Netherlands, as a provider of AI and cloud-based data science solutions. Services are extended to business-to-business organizations, enabling sales and marketing teams to leverage internal CRM, ERP, and marketing data. Consumer-focused entities are also supported in addressing sales and marketing needs through in-house data resources. Operations center on data-driven insights for various sectors.

Key Metrics
  • Indian entity revenue
    ₹6.33 Cr

    FY 2025 · -3% YoY

  • Indian entity net profit
    ₹47.1 Lakh

    FY 2025 · 7% margin

  • Indian entity EBITDA
    ₹71.2 Lakh

    FY 2025 · 11% margin

  • Investors
  • Employee Count
    16
  • Acquired by
    Atombit

    (Feb 2025)

Products & Services of Amplify Analytix

Amplify Analytix offers a comprehensive portfolio of products and services, including Data Science Services, Business and Data Analytics, Data Engineering, and Data Visualization.

Data Science Services
Analytics

Develops intelligent solutions for business decision-making using data techniques.

Business and Data Analytics
Consulting

Translates business problems into data insights for actionable outcomes.

Data Engineering
Data Management

Executes initiatives to ingest and transform data for scalable models.

Data Visualization
Reporting

Combines data sources for dashboards and reporting needs.

Apps and channels of Amplify Analytix

its YouTube channel Amplify Analytix has 15 subscribers and 12 videos.

Amplify Analytix
YouTube 15 subscribers 12 videos Science & Technology
Open channel

Videos from Amplify Analytix

The most watched videos on Amplify Analytix's YouTube channel, Amplify Analytix (15 subscribers). Click a video to play it here.

Customer testimonial - Sasha Dzhuras-Dotta
578 views
Amplify Analytix Founder Story
557 views
Customer testimonial - Rockfon (Dirk Egel and Dominique Goven)
177 views
Lead Scoring Dashboard Demo
128 views

More on Amplify Analytix.

Investors in Amplify Analytix

Amplify Analytix has secured backing from 1 investor. Prominent investors backing the company include Atombit.

All
InvestorDescriptionFounded YearDomainLocation
Atombit is recognized as an experience intelligence innovator providing data analytics and AI solutions.
atombit.comLondon, United Kingdom
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Investor details for Amplify Analytix

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Board of directors of Amplify Analytix India Private Limited (Amplify Analytix)

Amplify Analytix India Private Limited is the primary company behind Amplify Analytix. The board of Amplify Analytix India Private Limited currently have 3 directors; the longest-serving is Laura Ann Paul Michael Murphy, appointed in 2019. 1 earlier director has ceased.

DirectorDesignationAppointedTenureEntity
Laura Ann Paul Michael Murphy
DIN 08355488
Director07 Feb 20197 yrs 9 moAmplify Analytix India Private Limited
Anna Thomas
DIN 08355489
Director07 Feb 20197 yrs 9 moAmplify Analytix India Private Limited
Papli Banerjee
DIN 10316161
Director13 Sep 20233 yrs 2 moAmplify Analytix India Private Limited

People of Amplify Analytix

6 people are tracked at Amplify Analytix (3 in leadership, 3 in team); the tracked headcount is 16.

NameRoleGroup
CEOLeadership
Sani Gaydarska
Director Of Analytics EuropeLeadership
Chief Analytics OfficerLeadership
Paul M.
Senior Data ScientistTeam
Pratyush Shandilya
Senior Data Scientist - Technical Contributor 1Team
Ivan Naydenov
Senior Data Scientist - ManagerTeam
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Complete people profiles for Amplify Analytix

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Financials of Amplify Analytix

Figures of Amplify Analytix India Private Limited, the primary company behind Amplify Analytix, for FY 2025. Revenue was ₹6.33 Cr (-3% year on year). Net profit was ₹47.1 Lakh (7% margin). EBITDA was ₹71.2 Lakh (11% margin). Revenue has grown at a compounded annual rate of +8% over three years and +29% over five years.

  • ₹6.33 CrRevenue · FY 2025 · -3% YoY
  • ₹47.1 LakhNet profit · 7% margin
  • ₹71.2 LakhEBITDA · 11% margin
  • ₹1 LakhPaid-up capital
  • 16Employees (provident fund records)
  • +8%Revenue CAGR, 3 years
  • +29%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Amplify Analytix India Private Limited are on its company page.

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Detailed financial statements for Amplify Analytix

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Timeline of Amplify Analytix

2 dated milestones of Amplify Analytix across 8 years, from founding to its latest funding, stage changes and deals.

  1. Founded Amplify Analytix is founded.
  2. Exit Acquired by Atombit.
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Related news about Amplify Analytix

Atombit acquires Amsterdam’s Amplify Analytix
Siliconcanals • 1 year ago
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Frequently Asked Questions about Amplify Analytix

Amplify Analytix was founded in 2017.

Amplify Analytix is headquartered in Amsterdam, Netherlands.

Laura Murphy is the CEO of Amplify Analytix, as recorded in our data.

Amplify Analytix has 16 employees.

The primary company behind Amplify Analytix, Amplify Analytix India Private Limited, reported revenue of ₹6.33 Cr for FY 2025, down 3% year on year.

Amplify Analytix was founded in 2017 in Amsterdam, Netherlands, as a provider of AI and cloud-based data science solutions. Services are extended to business-to-business organizations, enabling sales and marketing teams to leverage internal CRM, ERP, and marketing data. Consumer-focused entities are also supported in addressing sales and marketing needs through in-house data resources. Operations center on data-driven insights for various sectors.

Amplify Analytix offers Data Science Services, Business and Data Analytics, Data Engineering, and Data Visualization.

Amplify Analytix has 1 investor. Key investors include Atombit.

Amplify Analytix operates through Amplify Analytix India Private Limited.

Yes. Amplify Analytix was acquired by Atombit in February 2025.

The legal entities of Amplify Analytix currently have 3 directors, including Laura Ann Paul Michael Murphy, Anna Thomas, Papli Banerjee.

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