About Amplify Analytix
Amplify Analytix is a Technology company based in Amsterdam (Netherlands) founded in 2017, and was acquired by Atombit in February 2025. AI and cloud-based data science solutions are provided to businesses. The company has 16 employees. Its chief executive, as recorded, is Laura Murphy. Its Indian entity Amplify Analytix India Private Limited reported revenue of ₹6.33 Cr. Amplify Analytix offers products and services including Data Science Services, Business and Data Analytics, Data Engineering, and Data Visualization. Its focus areas include High Tech, AI Infrastructure, Machine Intelligence Systems and Data Science Platforms.
Company details
Amplify Analytix was founded in 2017 in Amsterdam, Netherlands, as a provider of AI and cloud-based data science solutions. Services are extended to business-to-business organizations, enabling sales and marketing teams to leverage internal CRM, ERP, and marketing data. Consumer-focused entities are also supported in addressing sales and marketing needs through in-house data resources. Operations center on data-driven insights for various sectors.
- Headquarters Amsterdam, Netherlands
- Employees 16
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website amplifyanalytix.com
- Social LinkedIn Facebook YouTube
- Acquired by Atombit (Feb 2025)
- Legal Name Amplify Analytix India Private Limited
- Date of Incorporation 07 Feb, 2019
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of Amplify Analytix
Amplify Analytix operates through Amplify Analytix India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Amplify Analytix India Private Limited CIN U73100KA2019FTC121187 | Active | 07 Feb 2019 | Bangalore, Karnataka | ₹6.3 Cr | 16 | 3 | View details |
Products & Services of Amplify Analytix
Amplify Analytix offers a comprehensive portfolio of products and services, including Data Science Services, Business and Data Analytics, Data Engineering, and Data Visualization.
Develops intelligent solutions for business decision-making using data techniques.
Translates business problems into data insights for actionable outcomes.
Executes initiatives to ingest and transform data for scalable models.
Combines data sources for dashboards and reporting needs.
Apps and channels of Amplify Analytix
its YouTube channel Amplify Analytix has 15 subscribers and 12 videos.
Videos from Amplify Analytix
The most watched videos on Amplify Analytix's YouTube channel, Amplify Analytix (15 subscribers). Click a video to play it here.
More on Amplify Analytix.
Investors in Amplify Analytix
Amplify Analytix has secured backing from 1 investor. Prominent investors backing the company include Atombit.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Atombit is recognized as an experience intelligence innovator providing data analytics and AI solutions. | atombit.com | London, United Kingdom |
Investor details for Amplify Analytix
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Verified entity values are shown only after access is granted.
Board of directors of Amplify Analytix India Private Limited (Amplify Analytix)
Amplify Analytix India Private Limited is the primary company behind Amplify Analytix. The board of Amplify Analytix India Private Limited currently have 3 directors; the longest-serving is Laura Ann Paul Michael Murphy, appointed in 2019. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Laura Ann Paul Michael Murphy DIN 08355488 | Director | 07 Feb 2019 | 7 yrs 9 mo | Amplify Analytix India Private Limited |
| Anna Thomas DIN 08355489 | Director | 07 Feb 2019 | 7 yrs 9 mo | Amplify Analytix India Private Limited |
| Papli Banerjee DIN 10316161 | Director | 13 Sep 2023 | 3 yrs 2 mo | Amplify Analytix India Private Limited |
People of Amplify Analytix
6 people are tracked at Amplify Analytix (3 in leadership, 3 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership | |
Sani Gaydarska | Director Of Analytics Europe | Leadership |
| Chief Analytics Officer | Leadership | |
Paul M. | Senior Data Scientist | Team |
Pratyush Shandilya | Senior Data Scientist - Technical Contributor 1 | Team |
Ivan Naydenov | Senior Data Scientist - Manager | Team |
Complete people profiles for Amplify Analytix
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Financials of Amplify Analytix
Figures of Amplify Analytix India Private Limited, the primary company behind Amplify Analytix, for FY 2025. Revenue was ₹6.33 Cr (-3% year on year). Net profit was ₹47.1 Lakh (7% margin). EBITDA was ₹71.2 Lakh (11% margin). Revenue has grown at a compounded annual rate of +8% over three years and +29% over five years.
- ₹6.33 CrRevenue · FY 2025 · -3% YoY
- ₹47.1 LakhNet profit · 7% margin
- ₹71.2 LakhEBITDA · 11% margin
- ₹1 LakhPaid-up capital
- 16Employees (provident fund records)
- +8%Revenue CAGR, 3 years
- +29%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Amplify Analytix India Private Limited are on its company page.
Detailed financial statements for Amplify Analytix
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Timeline of Amplify Analytix
2 dated milestones of Amplify Analytix across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Amplify Analytix is founded.
- Exit Acquired by Atombit.
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Related news about Amplify Analytix
Complete news archive for Amplify Analytix
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Frequently Asked Questions about Amplify Analytix
Amplify Analytix was founded in 2017.
Amplify Analytix is headquartered in Amsterdam, Netherlands.
Laura Murphy is the CEO of Amplify Analytix, as recorded in our data.
Amplify Analytix has 16 employees.
The primary company behind Amplify Analytix, Amplify Analytix India Private Limited, reported revenue of ₹6.33 Cr for FY 2025, down 3% year on year.
Amplify Analytix was founded in 2017 in Amsterdam, Netherlands, as a provider of AI and cloud-based data science solutions. Services are extended to business-to-business organizations, enabling sales and marketing teams to leverage internal CRM, ERP, and marketing data. Consumer-focused entities are also supported in addressing sales and marketing needs through in-house data resources. Operations center on data-driven insights for various sectors.
Amplify Analytix offers Data Science Services, Business and Data Analytics, Data Engineering, and Data Visualization.
Amplify Analytix has 1 investor. Key investors include Atombit.
Amplify Analytix operates through Amplify Analytix India Private Limited.
Yes. Amplify Analytix was acquired by Atombit in February 2025.
The legal entities of Amplify Analytix currently have 3 directors, including Laura Ann Paul Michael Murphy, Anna Thomas, Papli Banerjee.

