About Amplify
Amplify is a company based in Brooklyn (United States) founded in 2000 by Catherine Mackay and Larry Berger was acquired by Billboard in September 2018. It operates as a SaaS (Software-as-a-Service), Subscription Services, and EduTech. Amplify has raised $215 million across 3 funding rounds from investors including Billboard, A-Street and Cox Enterprises. Amplify has completed 1 acquisition, including School Yourself. Amplify offers products and services including Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading. Amplify operates in a competitive market with competitors including LEAD School, EVERFI, Teaching Strategies, ConveGenius and IXL Learning, among others.
- Headquarter Brooklyn, United States
- Founders Catherine Mackay, Larry Berger
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Sectors
Education
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Email
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Phone
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Website
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Social
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- Legal Name Amplify Education, Inc.
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Products & Services of Amplify
Amplify offers a comprehensive portfolio of products and services, including Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A K-5 literacy program based on reading science.
A K-8 curriculum with hands-on science investigations.
A K-12 math curriculum with free resources included.
A middle school program for English language arts.
A K-5 personalized reading program for students.
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Funding Insights of Amplify
Amplify has successfully raised a total of $215M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
- First Round First Round
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2023 | Amount | Series C - Amplify | Valuation |
investors |
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| Nov, 2021 | Amount | Series C - Amplify | Valuation | Learn Capital , A-Street Ventures |
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| Jun, 2012 | Amount | Grant - Amplify | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Amplify
Amplify has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Billboard, A-Street and Cox Enterprises. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Learn Ventures is focused on building educational technology ventures.
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Venture capital fund investing in edtech startups
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Communications, automotive, and sustainability services offered by Cox Enterprises.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Amplify
Amplify has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include School Yourself. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Interactive online learning in math stream.
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Financial Statements - Amplify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Amplify Comparisons
Competitors of Amplify
Amplify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LEAD School, EVERFI, Teaching Strategies, ConveGenius and IXL Learning, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Integrated edtech systems are provided for K-12 schools.
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Online courses for workplace, higher, and school education are offered.
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Early childhood education solutions
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| domain | founded_year | HQ Location |
AI-powered platforms are developed for personalized educational learning and assessments.
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Personalized instruction in core subjects is delivered via subscriptions.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Amplify
Frequently Asked Questions about Amplify
When was Amplify founded?
Amplify was founded in 2000 and raised its 1st funding round 12 years after it was founded.
Where is Amplify located?
Amplify is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Who is the current CEO of Amplify?
Larry Berger is the current CEO of Amplify. They have also founded this company.
Is Amplify a funded company?
Amplify is a funded company, having raised a total of $215M across 3 funding rounds to date.
What does Amplify do?
K-12 curriculum and assessment solutions are developed by Amplify for educators worldwide. Programs in literacy, math, and science are offered, focusing on innovative, research-based learning tools. Support for multilingual and English learners is included, alongside personalized learning platforms. Impact is made across 50 U.S. states and 6 continents, serving over 18 million students and teachers. Next-generation solutions are integrated into an intuitive platform with thousands of free lessons.
Who are the top competitors of Amplify?
Amplify's top competitors include LEAD School, ConveGenius and EVERFI.
What products or services does Amplify offer?
Amplify offers Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading.
How many acquisitions has Amplify made?
Amplify has made 1 acquisition, including School Yourself.
Who are Amplify's investors?
Amplify has 8 investors. Key investors include Billboard, A-Street, Cox Enterprises, Emerson Collective, and Learn Ventures.
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