About Amplify
Amplify is an Education company based in Brooklyn (United States) founded in 2000 by Catherine Mackay and Larry Berger, and was acquired by Billboard in September 2018. High-quality K-12 curriculum and assessments are provided by Amplify. It operates on a SaaS (Software-as-a-Service), Subscription Services, and EduTech model. Amplify has raised $215 million across 3 funding rounds from investors including Billboard, A-Street and Cox Enterprises. Amplify has completed 1 acquisition, including School Yourself. Its chief executive, as recorded, is Larry Berger. Its website amplify.com draws about 21.3 million monthly visits. Amplify offers products and services including Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading. Its focus areas include K-12 Education and Curriculum and Assessment. Its legal entity is Amplify Education, Inc. Its competitors include Teaching Strategies, IXL Learning and Numerade; 1 of its 3 listed competitors has raised funding.
Company details
K-12 curriculum and assessment solutions are developed by Amplify for educators worldwide. Programs in literacy, math, and science are offered, focusing on innovative, research-based learning tools. Support for multilingual and English learners is included, alongside personalized learning platforms. Impact is made across 50 U.S. states and 6 continents, serving over 18 million students and teachers. Next-generation solutions are integrated into an intuitive platform with thousands of free lessons.
- Headquarters Brooklyn, United States
- Founders Catherine Mackay, Larry Berger
- Stage Acquired
- SectorsEducation
- Website category Science and Education · Education
- Email••••••••
- Phone•••• ••••
- Website amplify.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Billboard (Sep 2018)
- Legal Name Amplify Education, Inc.
Products & Services of Amplify
Amplify offers a comprehensive portfolio of products and services, including Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading.
A K-5 literacy program based on reading science.
A K-8 curriculum with hands-on science investigations.
A K-12 math curriculum with free resources included.
A middle school program for English language arts.
A K-5 personalized reading program for students.
Apps and channels of Amplify
its YouTube channel Amplify has 45K subscribers and 30 videos.
Videos from Amplify
The most watched videos on Amplify's YouTube channel, Amplify (45K subscribers). Click a video to play it here.
More on Amplify.
Funding Insights of Amplify
Amplify has successfully raised a total of $215M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $215M
- Total Rounds 3
- Investors Count 7
All 3 funding rounds of Amplify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | Series C | – | – | ||
| Nov 2021 | $215M | Series C | – | Learn Capital, A-Street Ventures | – |
| Jun 2012 | Grant | – | – |
8 investors in total: 8 institutional.
Investors in Amplify
Amplify has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Billboard, A-Street and Cox Enterprises.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Learn Ventures is focused on building educational technology ventures. | learn.vc | San Mateo, United States | ||
Venture capital fund investing in edtech startups | 2021 | astreet.com | Bentonville, United States | |
Communications, automotive, and sustainability services offered by Cox Enterprises. | coxenterprises.com | |||
| emersoncollective.com | ||||
Learn Capital is engaged in backing ventures that enhance human learning potential. | learncapital.com | |||
A-Street is focused on investing in PreK-12 education solutions. | astreet.ventures | |||
| ed.gov | ||||
Music charts, news, and related content are provided. | 1894 | billboard.com | New York, United States |
Investor details for Amplify
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People of Amplify
478 people are tracked at Amplify (165 in leadership, 8 in board & advisors, 305 in team).
| Name | Role | Group |
|---|---|---|
Catherine Mackay | Co-Founder & COO | Leadership |
Larry Berger | CEO & ex-Co-Founder | Leadership |
Shaelyn Bagley | Vice President Central Services Supply Chain | Leadership |
Steve W. | Director Operations, Business Process Management | Leadership |
Julia Gonzales | VP, Government Relations | Leadership |
LaShon Ormond | Chief Impact Officer | Leadership |
Nicole Bender | Director, Amplify Tutoring | Leadership |
Liz Zannotti | Director Of Field Marketing, West | Leadership |
Alestra Flores Menéndez | Director, Multilingual Initiatives | Leadership |
Megan Newsome | Director, PD Strategy & Delivery, Literacy | Leadership |
Patti Cowles | Executive Director - Sample Strategy And Operations | Leadership |
Brandon Fried | Associate Director, Literacy PD | Leadership |
Ryan Kyrola | Associate Vice President, Strategy, People, And Special Projects | Leadership |
Meera Raman | VP Finance Transformation | Leadership |
Eryn Mounticure | Director, CX Strategy & Special Projects | Leadership |
Kendall Seal | Executive Director, Growth And Customer Insights | Leadership |
Jeannie Ho-Seidman | Associate Vice President, Product, Literacy Assessment & Intervention | Leadership |
Alan Stadtmauer | Executive Director, Literacy, Assessment And Intervention | Leadership |
Grant D'Arcy | Chief People Officer | Leadership |
Chris Blackett | Executive Director, GTM | Leadership |
458 more people are available in the full profile.
Complete people profiles for Amplify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Amplify
Amplify has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include School Yourself.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Interactive online learning in math stream. | schoolyourself.org | Cambridge, United States | 2012 | Dec 2015 | •••• |
Complete acquisition details for Amplify
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Timeline of Amplify
5 dated milestones of Amplify across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Amplify is founded.
- Funding First funding round.
- Acquisition Acquires School Yourself.
- Exit Acquired by Billboard.
- Funding Latest funding round, Series C,.
Competitors of Amplify
Amplify has 3 listed competitors in our database, 1 of them funded. They include Teaching Strategies, IXL Learning and Numerade.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| teachingstrategies.com | 1988 | Bethesda, United States | 285 | Early childhood education solutions | ||
| ixl.com | 1998 | San Mateo, United States | Personalized instruction in core subjects is delivered via subscriptions. | |||
| numerade.com | 2017 | Los Angeles, United States | $26M | 36 | Provider of study assistance platform for students |
Detailed competitors of Amplify
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Web traffic of Amplify
The website of Amplify (amplify.com) receives about 21.3M visits a month and ranks #1,971 among all websites worldwide, #71 in Education.
- Monthly visits21.3M
▲ 55.4% vs previous month
- Unique visitors3.1M
per month
- Global rank#1,971
among all websites
- Category rank#71
Science and Education · Education
- Bounce rate19%
- Pages per visit17.6
- Average visit14 min 20 sec
- DevicesDesktop 95% · Mobile 5%
Websites whose visitors overlap most with Amplify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| clever.com | 100% | 120.1M | #502 | View details | |
blooket.com | blooket.com | 90% | #644 | – | |
| classdojo.com | 88% | 20.1M | #2,994 | View details | |
| ixl.com | 88% | 40.7M | #1,232 | View details | |
gimkit.com | gimkit.com | 88% | #3,215 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Amplify
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Top companies in Education Technology Platforms
3 companies that operate in the same segment as Amplify (Education Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M |
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Related news about Amplify
Complete news archive for Amplify
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Frequently Asked Questions about Amplify
Amplify was founded in 2000 and raised its 1st funding round 12 years after it was founded.
Amplify is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Larry Berger is the CEO of Amplify, as recorded in our data. They have also founded this company.
Amplify is a funded company, having raised a total of $215M across 3 funding rounds to date.
K-12 curriculum and assessment solutions are developed by Amplify for educators worldwide. Programs in literacy, math, and science are offered, focusing on innovative, research-based learning tools. Support for multilingual and English learners is included, alongside personalized learning platforms. Impact is made across 50 U.S. states and 6 continents, serving over 18 million students and teachers. Next-generation solutions are integrated into an intuitive platform with thousands of free lessons.
Amplify's top competitors include Numerade, Teaching Strategies and IXL Learning.
Amplify offers Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading.
Amplify has made 1 acquisition, including School Yourself.
Amplify has 8 investors. Key investors include Billboard, A-Street, Cox Enterprises, Emerson Collective, and Learn Ventures.
Amplify operates through Amplify Education, Inc..
Yes. Amplify was acquired by Billboard in September 2018.
The website of Amplify receives about 21.3 million visits a month and ranks #1,971 among all websites worldwide.