Amplify

Brooklyn, United States Founded: 2000 • Age: 26 yrs Acquired By Billboard
High-quality K-12 curriculum and assessments are provided by Amplify.
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About Amplify

Amplify is a company based in Brooklyn (United States) founded in 2000 by Catherine Mackay and Larry Berger was acquired by Billboard in September 2018. It operates as a SaaS (Software-as-a-Service), Subscription Services, and EduTech. Amplify has raised $215 million across 3 funding rounds from investors including Billboard, A-Street and Cox Enterprises. Amplify has completed 1 acquisition, including School Yourself. Amplify offers products and services including Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading. Amplify operates in a competitive market with competitors including LEAD School, EVERFI, Teaching Strategies, ConveGenius and IXL Learning, among others.

  • Headquarter Brooklyn, United States
  • Founders Catherine Mackay, Larry Berger
  • Sectors
    Education
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Amplify Education, Inc.
Operational Areas
Education → Education Technology (EdTech)
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $215 M (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
    Billboard

    & 7 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Billboard

    (Sep 20, 2018)

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Products & Services of Amplify

Amplify offers a comprehensive portfolio of products and services, including Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

A K-5 literacy program based on reading science.

A K-8 curriculum with hands-on science investigations.

A K-12 math curriculum with free resources included.

A middle school program for English language arts.

A K-5 personalized reading program for students.

People of Amplify
Headcount 1000-5000
Employee Profiles 470
Board Members and Advisors 8
Employee Profiles
People
Joseph Steffney
SVP Supply Chain
People
Shaelyn Bagley
Vice President Central Services Supply Chain
People
Tammy Rumer
Order Fulfillment Manager
People
Steve W.
Director Operations, Business Process Management

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Board Members and Advisors
people
Russlynn Ali
Board Member
people
Michael Camuñez
Board Member
people
Rob Hutter
Investor & Board Member
people
Kim MacKenzie
Board Member & Chair Of Audit And Risk Committee

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Funding Insights of Amplify

Amplify has successfully raised a total of $215M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round
  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2023 Amount Series C - Amplify Valuation

investors

Nov, 2021 Amount Series C - Amplify Valuation Learn Capital , A-Street Ventures
Jun, 2012 Amount Grant - Amplify Valuation

investors

ED
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Amplify

Amplify has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Billboard, A-Street and Cox Enterprises. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Learn Ventures is focused on building educational technology ventures.
Founded Year Domain Location
Venture capital fund investing in edtech startups
Founded Year Domain Location
Communications, automotive, and sustainability services offered by Cox Enterprises.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Amplify

Amplify has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include School Yourself. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Interactive online learning in math stream.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Amplify

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Amplify Comparisons

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Competitors of Amplify

Amplify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LEAD School, EVERFI, Teaching Strategies, ConveGenius and IXL Learning, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Integrated edtech systems are provided for K-12 schools.
domain founded_year HQ Location
Online courses for workplace, higher, and school education are offered.
domain founded_year HQ Location
Early childhood education solutions
domain founded_year HQ Location
AI-powered platforms are developed for personalized educational learning and assessments.
domain founded_year HQ Location
Personalized instruction in core subjects is delivered via subscriptions.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Amplify

Frequently Asked Questions about Amplify

When was Amplify founded?

Amplify was founded in 2000 and raised its 1st funding round 12 years after it was founded.

Where is Amplify located?

Amplify is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.

Who is the current CEO of Amplify?

Larry Berger is the current CEO of Amplify. They have also founded this company.

Is Amplify a funded company?

Amplify is a funded company, having raised a total of $215M across 3 funding rounds to date.

What does Amplify do?

K-12 curriculum and assessment solutions are developed by Amplify for educators worldwide. Programs in literacy, math, and science are offered, focusing on innovative, research-based learning tools. Support for multilingual and English learners is included, alongside personalized learning platforms. Impact is made across 50 U.S. states and 6 continents, serving over 18 million students and teachers. Next-generation solutions are integrated into an intuitive platform with thousands of free lessons.

Who are the top competitors of Amplify?

Amplify's top competitors include LEAD School, ConveGenius and EVERFI.

What products or services does Amplify offer?

Amplify offers Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, and Boost Reading.

How many acquisitions has Amplify made?

Amplify has made 1 acquisition, including School Yourself.

Who are Amplify's investors?

Amplify has 8 investors. Key investors include Billboard, A-Street, Cox Enterprises, Emerson Collective, and Learn Ventures.

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