About Animoto
Animoto is a Technology company based in New York (United States) founded in 2006 by Jason Hsiao and Brad Jefferson, and was acquired by Redbrick in August 2023. Cloud-based video editing platform for enterprises. Animoto has raised $29.4 million across 2 funding rounds from investors including Amazon, Spectrum Equity and Madrona. Its chief executive, as recorded, is Brad Jefferson. Its website animoto.com draws about 549 thousand monthly visits. Animoto offers products and services including Video Editor, Screen Recording Feature, and Stock Media Library. Its focus areas include Enterprise Applications, Video Creation Tools, Video Editors and Enterprise Video Editors. Its competitors include Captions, Descript and WeVideo; 3 of its 3 listed competitors have raised funding.
Company details
Animoto was founded in 2006 and is headquartered in New York, United States. A cloud-based video editing platform is provided for enterprises, enabling the creation of short videos. Collections of pictures and videos from computers or mobile devices are used by users to produce content for various purposes. Operations focus on the software and technology sector, with services supporting professional video assembly and sharing.
- Headquarters New York, United States
- Founders Jason Hsiao, Brad Jefferson
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Website animoto.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Redbrick (Aug 2023)
Products & Services of Animoto
Animoto offers a comprehensive portfolio of products and services, including Video Editor, Screen Recording Feature, and Stock Media Library.
Tool for drag and drop editing of videos with stock assets and templates.
Function for capturing screens and webcam for video demos.
Collection of images and music for enhancing video projects.
Apps and channels of Animoto
its YouTube channel Animoto has 15.1K subscribers and 30 videos.
Videos from Animoto
The most watched videos on Animoto's YouTube channel, Animoto (15.1K subscribers). Click a video to play it here.
More on Animoto.
Funding Insights of Animoto
Animoto has successfully raised a total of $29.4M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in June 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.4M
- Total Rounds 2
- Last Round Series C — $25M
- First Round $4.4M
(Jun 2009)
- Investors Count 4
All 2 funding rounds of Animoto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | $25M | Series C | – | Spectrum Equity | |
| Jun 2009 | $4.4M | Series B | – | Madrona Venture Group |
5 investors in total: 5 institutional.
Investors in Animoto
Animoto has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Amazon, Spectrum Equity and Madrona.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments and partnerships in finance and related sectors. | spectrumequity.com | |||
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | madrona.com | |||
Venture capital is invested in multiple sectors by Uncork Capital. | uncorkcapital.com | Palo Alto, United States | ||
Multi-category products are offered through an online marketplace. | 1994 | amazon.com | Seattle, United States | |
Redbrick is engaged in building software for digital entrepreneurs. | rdbrck.com | Victoria, Canada |
Investor details for Animoto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Animoto
24 people are tracked at Animoto (8 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Jason Hsiao | Co-Founder | Leadership |
Brad Jefferson | Co-Founder & CEO | Leadership |
Beth Forester | VP, Marketing | Leadership |
Martin Koch | Creative Director | Leadership |
Lauren Kang | Design Director: Motion and Video Applications | Leadership |
Raleigh Matern | Director Of Product Management | Leadership |
Cole Rotante | Director Of Engineering | Leadership |
Madeline Blasberg | Senior Director Of Marketing | Leadership |
Eliza Talvola | Content Marketing Manager | Team |
Jillian Mensch | Product Manager | Team |
Logan Cole | Sr. Business Intelligence Analyst | Team |
Alastair King | Staff Software Engineer | Team |
Megan Taite | Software Engineer, Full Stack | Team |
Steven Byington | Software Engineering Manager | Team |
Jon-Pierre Sanchez | Principal Software Engineer | Team |
Yessy Abolila | Marketing Project Manager | Team |
Mike Vitt | Principal Video Engineer | Team |
Rachel L. | Software Engineer | Team |
Boris Rodriguez | Principal Data Engineer | Team |
Lucas Killcoyne | Senior Product Marketing Manager | Team |
4 more people are available in the full profile.
Complete people profiles for Animoto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Animoto
4 dated milestones of Animoto across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Animoto is founded.
- Funding First funding round of $4.4M.
- Funding Latest funding round, Series C, of $25.0M.
- Exit Acquired by Redbrick.
Competitors of Animoto
Animoto has 3 listed competitors in our database, 3 of them funded. They include Captions, Descript and WeVideo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| captions.ai | 2021 | Boston, United States | $85M | 37 | AI-powered editing for photos and videos with captioning is provided. | |
| descript.com | 2017 | San Francisco, United States | $100.59M | 123 | Automated transcribing solution provider for audio files | |
| wevideo.com | 2011 | Mountain View, United States | $21.19M | 15 | Video creation, interactive elements, and hosting software are provided. |
Detailed competitors of Animoto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Animoto
The website of Animoto (animoto.com) receives about 549.5K visits a month and ranks #86,638 among all websites worldwide, #10,162 in Graphics Multimedia and Web Design.
- Monthly visits549.5K
▼ 2.3% vs previous month
- Unique visitors283.3K
per month
- Global rank#86,638
among all websites
- Category rank#10,162
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate45%
- Pages per visit2.9
- Average visit1 min 48 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with Animoto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| veed.io | 100% | 13.3M | #2,659 | View details | |
| flexclip.com | 99% | #23,133 | View details | ||
| canva.com | 96% | 876.1M | #35 | View details | |
| invideo.io | 96% | 9.3M | #5,261 | View details | |
capcut.com | capcut.com | 95% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Animoto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Video Creation Tools
3 companies that operate in the same segment as Animoto (Video Creation Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered tools for video creation from text prompts are offered. | 2017 | San Francisco, California, United States | USD 57.66 M | |||
AI tools for multimodal world simulations are developed. | 2018 | New York, New York, United States | USD 859.5 M | |||
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
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Related news about Animoto
Complete news archive for Animoto
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Frequently Asked Questions about Animoto
Animoto was founded in 2006 and raised its 1st funding round 3 years after it was founded.
Animoto is headquartered in New York, United States. It is registered at New York, New York, United States.
Brad Jefferson is the CEO of Animoto, as recorded in our data. They have also founded this company.
Animoto is a funded company, having raised a total of $29.4M across 2 funding rounds to date. The company's 1st funding round was a Series B of $4.4M, raised on Jun 2009.
Animoto was founded in 2006 and is headquartered in New York, United States. A cloud-based video editing platform is provided for enterprises, enabling the creation of short videos. Collections of pictures and videos from computers or mobile devices are used by users to produce content for various purposes. Operations focus on the software and technology sector, with services supporting professional video assembly and sharing.
Animoto offers Video Editor, Screen Recording Feature, and Stock Media Library.
Animoto has 5 investors. Key investors include Amazon, Spectrum Equity, Madrona, Uncork Capital, and Redbrick.
Yes. Animoto was acquired by Redbrick in August 2023.
The website of Animoto receives about 549 thousand visits a month and ranks #86,638 among all websites worldwide.