About ANNA
ANNA is a company based in London (United Kingdom) founded in 2017 by Eduard Panteleev, Boris Dyakonov, and Nikita Filippov was acquired by Abhh in May 2020. It operates as a Subscription Services, Pay-per-Use / Usage-Based, and FinTech. ANNA has raised $88.29 million across 5 funding rounds from investors including Kinetik, ABH Holdings and Flashpoint. ANNA has completed 3 acquisitions, including Business Data Group, Cape and UK Business Forums. ANNA offers products and services including Business Account, +Taxes Add-on, and Invoicing Software. ANNA operates in a competitive market with competitors including Intuit, Visma, Xero, Wave and FreshBooks, among others.
- Headquarter London, United Kingdom
- Founders Eduard Panteleev, Boris Dyakonov, Nikita Filippov
- Stage Minicorn
- SectorsTechnology
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website anna.money
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Abhh (May 2020)
- Legal Name Absolutely No Nonsense Admin Limited
- Total Equity Funding$88.29M (USD)
in 5 rounds
- Latest Funding Round$13.37M (USD), Debt – Conventional
Dec 2025
- InvestorsKinetik
& 2 more
- Investments & AcquisitionsBusiness Data Group
& 2 more
- Acquired byAbhh
(May 2020)
Products & Services of ANNA
ANNA offers a comprehensive portfolio of products and services, including Business Account, +Taxes Add-on, and Invoicing Software.
A business account for managing finances and taxes.
Tax calculation and filing services are provided efficiently.
Invoicing tools for creating and chasing payments easily.
Apps and channels of ANNA
its YouTube channel ANNA Money has 2.22K subscribers and 30 videos.
Videos from ANNA
The most watched videos on ANNA's YouTube channel, ANNA Money (2.22K subscribers). Click a video to play it here.
More on ANNA Money.
Funding Insights of ANNA
ANNA has successfully raised a total of $88.29M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $13.37 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $88.29M
- Total Rounds 5
- Last Round Debt – Conventional — $13.37M
- First Round $19.73M
(Dec 2018)
- Investors Count 2
All 5 funding rounds of ANNA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $13.37M | Debt – Conventional | – | Flashpoint | – |
| Sep 2021 | $37.25M | Series C | $113.76M | – | – |
| May 2020 | $26.78M | Series B | $95.96M | – | – |
| Oct 2019 | $4.54M | Series A | – | – | – |
| Dec 2018 | $19.73M | Series A | $••••• | Kinetik | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $113.76M | •••••••• |
| May 2020 | $95.96M | •••••••• |
| Dec 2018 | $••••• | •••••••• |
Full valuation and stage history of ANNA
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $113.76M (Sep 2021). 3 investors in total: 3 institutional.
Investors in ANNA
ANNA has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Kinetik, ABH Holdings and Flashpoint.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | kinetik.vc | - | |
- | – | flashpointvc.com | - | |
A multinational banking group is operated from Luxembourg. | – | abhh.lu | Luxembourg, Luxembourg |
Investor details for ANNA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
- Co-investor network
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People of ANNA
30 people are tracked at ANNA (13 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Eduard Panteleev | Co-Founder & CEO | Leadership |
Boris Dyakonov | Co-Founder | Leadership |
Nikita Filippov | Co-Founder & CPO | Leadership |
Mariam Danielova | Chief Digital Marketing Officer | Leadership |
Anthony Corner | Head Of Reg Compliance And Dmlro | Leadership |
Denis A. | Head Of Site Reliability Engineer | Leadership |
Louise Hewlett | Head Of Customer Experience | Leadership |
Andrey Pachay | CTO | Leadership |
Greg Stekelman | Head Of Copy | Leadership |
Vladimir Voronin | CFO | Leadership |
Alexey Potemkin | VP Business Leader Formations | Leadership |
James Ansell | Group CFO | Leadership |
Chris Thurgood | Head of Growth | Leadership |
Catherine Curtis | Customer Experience Executive | Team |
Yana (. | Financial Crime | Team |
Victor Popov | AML/CTF Compliance Analyst | Team |
Jonathan Hudson | Marketing Executive | Team |
Tracey Blake | PR & Content | Team |
Jim Gillespie | Aml/kyb/kyc Analyst And Compliance Development Team Liaison At ANNA | Team |
Evgeny Nefedov | Digital marketing | Team |
10 more people are available in the full profile.
Complete people profiles for ANNA
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- Full employee list
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- Board tenure
- Professional contacts
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Investments & Acquisitions by ANNA
ANNA has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Business Data Group, Cape and UK Business Forums.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provides data-driven tools for start-up sector intelligence and B2B lead generation. | bdgroup.co.uk | Blisworth, United Kingdom | 2008 | Jul 2026 | •••• | |
Local services are searched and listed in an online directory. | ukbusinessforums.co.uk | Northampton, United Kingdom | 2003 | Jul 2026 | •••• | |
Cape is focused on providing business credit cards and financial tools for small businesses. | getcape.io | Sydney, Australia | 2020 | Mar 2024 | •••• |
Complete acquisition details for ANNA
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of ANNA
8 dated milestones of ANNA across 9 years, from founding to its latest funding, stage changes and deals.
- Founded ANNA is founded.
- Funding First funding round of $19.7M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Abhh.
- Acquisition Acquires Cape.
- Funding Latest funding round, Debt – Conventional, of $13.4M.
- Acquisition Acquires UK Business Forums.
- Acquisition Acquires Business Data Group.
Competitors of ANNA
ANNA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Intuit, Visma, Xero, Wave and FreshBooks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| intuit.com | 1983 | Mountain View, United States | $49.62M | 18,800 | Financial and accounting software is developed for businesses and individuals. | |
| visma.com | 1996 | Oslo, Norway | $198.09M | – | Cloud-based ERP software is provided for business management across segments. | |
| xero.com | 2006 | Wellington, New Zealand | – | 347 | Cloud-based accounting and payment management is offered for small businesses. | |
| waveapps.com | 2010 | Toronto, Canada | $82.4M | – | Web-based accounting software is offered for business use. | |
| freshbooks.com | 2003 | Toronto, Canada | $153.75M | 613 | Cloud-based invoicing and accounting software is offered for businesses. | |
| clear.in | 2011 | Bengaluru, India | $140.42M | – | Technology-enabled accounting and finance solutions are offered for SMBs. | |
| freeagent.com | 2007 | Edinburgh, United Kingdom | $21.89M | 264 | Cloud-based accounting software is provided for small businesses and freelancers. | |
| kyriba.com | 2000 | San Diego, United States | $160.68M | 334 | Cloud-based treasury automation and risk management solutions are provided. | |
| found.com | 2019 | San Francisco, United States | $118.75M | 35 | Accounting and bookkeeping solutions are provided for small businesses. | |
| myob.com | 1991 | Cremorne, Australia | – | – | Cloud-based accounting and ERP software is provided for businesses. |
Detailed competitors of ANNA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ANNA
The website of ANNA (anna.money) receives about 226.9K visits a month and ranks #192,669 among all websites worldwide, #2,660 in Financial Planning and Management.
- Monthly visits226.9K
▲ 16.8% vs previous month
- Unique visitors84.2K
per month
- Global rank#192,669
among all websites
- Category rank#2,660
Finance · Financial Planning and Management
- Bounce rate43%
- Pages per visit3.2
- Average visit1 min 17 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with ANNA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tide.co | 100% | 788.5K | #66,325 | View details | |
| 1stformations.co.uk | 100% | – | #152,507 | View details | |
yourcompanyformations.co.uk | yourcompanyformations.co.uk | 98% | – | #168,712 | – |
| rapidformations.co.uk | 96% | – | #315,600 | View details | |
| mintformations.co.uk | 88% | – | #876,073 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ANNA
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Anna
Complete news archive for ANNA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to ANNA
10 companies that operate in the same segment as ANNA (Finance & Accounting Applications), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 2,360 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Financial and accounting software is developed for businesses and individuals. | 1983 | Mountain View, California, United States | USD 49.62 M | USD 21.45 B | 18,200 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 3.21 B | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Subscription-based online banking is offered to SMEs and freelancers. | 2017 | Paris, France | USD 717.15 M | – | – | |
Cloud-based ERP software is provided for business management across segments. | 1996 | Oslo, Oslo, Norway | USD 198.09 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Cloud-based HR and payroll solutions are offered for small businesses. | 2012 | San Francisco, California, United States | USD 718.35 M | – | – |
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Frequently Asked Questions about ANNA
ANNA was founded in 2017 and raised its 1st funding round 1 year after it was founded.
ANNA is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Eduard Panteleev is the current CEO of ANNA. They have also founded this company.
ANNA is a funded company, having raised a total of $88.29M across 5 funding rounds to date. The company's 1st funding round was a Series A of $19.73M, raised on Dec 2018.
ANNA is established as a mobile business account provider offering solutions for money management, invoicing, bookkeeping, and tax services. The company serves various business structures including limited companies, startups, and sole traders in the United Kingdom. Services are designed to simplify financial administration with features like automatic expense tracking, tax filing support, and international payment capabilities. ANNA operates within the fintech sector, focusing on digital banking and business tools to enhance operational efficiency for over 100,000 business owners.
ANNA offers Business Account, +Taxes Add-on, and Invoicing Software.
ANNA has made 3 acquisitions, including Business Data Group, Cape, and UK Business Forums.
ANNA has 3 investors. Key investors include Kinetik, ABH Holdings, and Flashpoint.
The valuation of ANNA is $113.76M as of Sep 2021.
ANNA operates through Absolutely No Nonsense Admin Limited.
Yes. ANNA was acquired by Abhh in May 2020.