About ANOR
ANOR is a Consumer company based in Mumbai (India) founded in 2024. It offers eco-friendly lab-grown diamond jewelry for online and in-store sales. It operates on a D2C and B2C model. ANOR offers products and services including Lab Grown Diamond Rings, Lab Grown Diamond Earrings, Lab Grown Diamond Necklaces, and Lab Grown Diamond Bracelets. Its focus areas include Luxury Goods, Sustainable Fashion, Eco-Friendly Accessories and Jewelry. Its legal entity in India is Rare Earth Brands LLP (ACG-0147). Its competitors include Aukera Jewellery, Fiona Diamond and Jewelbox; 3 of its 3 listed competitors have raised funding.
Company details
ANOR creates high-quality lab-grown diamond jewelry using recycled gold and ethical practices, blending innovation with timeless designs. Based in Mumbai, India, the company provides a range of products like rings, earrings, and necklaces for various occasions. It serves customers through online platforms and physical stores, emphasizing affordability, customization, and sustainability while prioritizing environmental responsibility.
- Headquarters Mumbai, India
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website anor.in
- Social Instagram YouTube
- Legal Name Rare Earth Brands Llp
- Date of Incorporation 12 Mar, 2024
- Jurisdiction Mumbai, Maharashtra, India
Associated legal entities of ANOR
ANOR operates through Rare Earth Brands Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Rare Earth Brands Llp CIN ACG-0147 | Active | 12 Mar 2024 | Mumbai, Maharashtra | 2 | View details |
Products & Services of ANOR
ANOR offers a comprehensive portfolio of products and services, including Lab Grown Diamond Rings, Lab Grown Diamond Earrings, Lab Grown Diamond Necklaces, and Lab Grown Diamond Bracelets.
Rings featuring lab-grown diamonds for elegant occasions.
Earrings with lab-grown diamonds for everyday wear.
Necklaces designed with lab-grown diamonds for special events.
Bracelets made from lab-grown diamonds for versatile styling.
Apps and channels of ANOR
its YouTube channel Anor Luxury has 2 subscribers.
Board of directors of Rare Earth Brands Llp (ANOR)
Rare Earth Brands Llp is the primary company behind ANOR. The board of Rare Earth Brands Llp currently have 2 directors; the longest-serving is Bina Satish Choksi, appointed in 2024.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bina Satish Choksi DIN 00423781 | Designated Partner | 12 Mar 2024 | 2 yrs 7 mo | Rare Earth Brands Llp |
| Samit Satish Choksi DIN 00423873 | Designated Partner | 12 Mar 2024 | 2 yrs 7 mo | Rare Earth Brands Llp |
Competitors of ANOR
ANOR has 3 listed competitors in our database, 3 of them funded. They include Aukera Jewellery, Fiona Diamond and Jewelbox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aukerajewellery.com | 2023 | Bengaluru, India | $22.68M | 135 | Aukera Jewellery is engaged in selling lab-grown diamond jewellery. | |
| fionadiamonds.com | 2004 | Mumbai, India | $1.1M | 12 | Lab-grown and natural diamond jewelry is retailed by Fiona Diamond. | |
| jewelbox.co.in | 2022 | Kolkata, India | $3.86M | 126 | Lab-grown diamond jewellery is provided via an online platform. |
Detailed competitors of ANOR
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of ANOR
Websites that share an audience with ANOR (anor.in).
Websites whose visitors overlap most with ANOR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wondrdiamonds.com | 100% | 8.7K | View details |
Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as ANOR (Fashion & Lifestyle Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 3.81 B | 12,530 | ||
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | USD 6.03 B | 7,331 |
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Frequently Asked Questions about ANOR
ANOR was founded in 2024.
ANOR is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
ANOR creates high-quality lab-grown diamond jewelry using recycled gold and ethical practices, blending innovation with timeless designs. Based in Mumbai, India, the company provides a range of products like rings, earrings, and necklaces for various occasions. It serves customers through online platforms and physical stores, emphasizing affordability, customization, and sustainability while prioritizing environmental responsibility.
ANOR's top competitors include Jewelbox, Aukera Jewellery and Fiona Diamond.
ANOR offers Lab Grown Diamond Rings, Lab Grown Diamond Earrings, Lab Grown Diamond Necklaces, and Lab Grown Diamond Bracelets.
ANOR operates through Rare Earth Brands Llp.
The legal entities of ANOR currently have 2 directors, including Bina Satish Choksi, Samit Satish Choksi.