About Apex Rides
Apex Rides is an Industrial Goods & Manufacturing company based in London (United Kingdom) founded in 2019. Apex Rides is recognized for smart fitness bikes and memberships. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Apex Rides has raised $4.65 million across 2 funding rounds from investors including Rod Aldridge, Eddie Jordan and Fundmypitch. Apex Rides offers products and services including Apex Smart Bike and Bike Membership Classes. Its focus areas include Consumer Goods, Fitness Equipment and Exercise Bikes. Its legal entity is Apex Rides Digital Ltd.
Company details
Apex Rides is known for providing smart fitness bikes designed for home use, offering a studio-like experience. The company operates in the fitness equipment and services sector, delivering affordable alternatives to competitors like Peloton. Solutions include live and on-demand classes through a subscription-based app, supported by top UK instructors. Their products are crafted with sleek, ergonomic designs and state-of-the-art technology to enhance user engagement and fitness outcomes.
- Headquarters London, United Kingdom
- SectorsIndustrial Goods & Manufacturing
- Email••••••••
- Website apexrides.com
- Social LinkedIn X Facebook Instagram
- Legal Name Apex Rides Digital Ltd
- Total Equity Funding$4.65M (USD)
in 2 rounds
- Latest Funding Round$565.85K (USD), Seed
Jan 2026
- InvestorsFundmypitch
& 2 more
Products & Services of Apex Rides
Apex Rides offers a comprehensive portfolio of products and services, including Apex Smart Bike and Bike Membership Classes.
A smart bike designed for home fitness workouts.
Subscription-based access to live and on-demand classes.
Funding Insights of Apex Rides
Apex Rides has successfully raised a total of $4.65M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $565.85 thousand completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.65M
- Total Rounds 2
- Last Round Seed — $565,853
- First Round $4.08M
(Jan 2021)
- Investors Count 3
All 2 funding rounds of Apex Rides with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | $565,853 | Seed | – | – | |
| Jan 2021 | $4.08M | Angel Round | – | Rod Aldridge, Eddie Jordan | – |
3 investors in total: 1 institutional and 2 angel.
Investors in Apex Rides
Apex Rides has secured backing from 3 investors, including angel and institutional investors. Prominent investors backing the company include Rod Aldridge, Eddie Jordan and Fundmypitch.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| fundmypitch.com | ||||
RA Rod Aldridge | unknown_f0bcf47fbd6b4d33a | |||
EJ Eddie Jordan | unknown_867f31c307ae45dd8 |
Investor details for Apex Rides
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Apex Rides
2 people are tracked at Apex Rides (2 in leadership).
| Name | Role | Group |
|---|---|---|
Charlie Lucas | Co-Founder | Leadership |
Simon Cook | Co-Founder | Leadership |
Complete people profiles for Apex Rides
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Apex Rides
3 dated milestones of Apex Rides across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Apex Rides is founded.
- Funding First funding round of $4.1M.
- Funding Latest funding round, Seed, of $566K.
Web traffic of Apex Rides
The website of Apex Rides (apexrides.com) receives about 8K visits a month.
- Monthly visits8K
▼ 12.7% vs previous month
Websites whose visitors overlap most with Apex Rides. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ripplimpactgear.com | ripplimpactgear.com | 100% | #253,816 | – | |
cyclingindoor.co.uk | cyclingindoor.co.uk | 48% | #5,783,125 | – |
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Frequently Asked Questions about Apex Rides
Apex Rides was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Apex Rides is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Apex Rides is a funded company, having raised a total of $4.65M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $4.08M, raised on Jan 2021.
Apex Rides is known for providing smart fitness bikes designed for home use, offering a studio-like experience. The company operates in the fitness equipment and services sector, delivering affordable alternatives to competitors like Peloton. Solutions include live and on-demand classes through a subscription-based app, supported by top UK instructors. Their products are crafted with sleek, ergonomic designs and state-of-the-art technology to enhance user engagement and fitness outcomes.
Apex Rides offers Apex Smart Bike and Bike Membership Classes.
Apex Rides has 3 investors. Key investors include Rod Aldridge, Eddie Jordan, and Fundmypitch.
Apex Rides operates through Apex Rides Digital Ltd.