About AppFolio
AppFolio is a publicly listed company based in Santa Barbara (United States) founded in 2006. SaaS-driven property management software for owners and residential property managers. It operates in the Business Services, Professional & Legal Services, and Real Estate & Construction sectors. AppFolio has raised $30 million across 3 funding rounds from investors including Cisco Investments and Headline. The company has 1,630 employees. AppFolio has completed 1 acquisition, including LiveEasy. Its website appfolio.com draws about 21 million monthly visits. Its focus areas include Real Estate and Construction Tech, Facility Management Tech, Building Management and Diversified. Its competitors include RealPage, Entrata and RentRedi; 3 of its 3 listed competitors have raised funding.
Company details
AppFolio was founded in 2006 in Santa Barbara, United States, and operates in the SaaS sector focused on property management. Software solutions are provided for owners and residential property managers, encompassing features such as communication tools for owners, residents, and board members; lease management; online maintenance requests; reporting; payments; utility management; debt collection; accounting; and support services including custom training and onboarding.
- Headquarters Santa Barbara, United States
- Employees 1,630
- Stage Public
- SectorsBusiness ServicesProfessional & Legal Services Real Estate & Construction
- Website category Business and Consumer Services · Real Estate
- Email••••••••
- Phone•••• ••••
- Website appfolio.com
- Social LinkedIn X Facebook Instagram
- Legal Name Appfolio, Inc.
- Annual Revenue$950.82 M (USD)19.72as on Dec 31, 2025
- Net Profit$140.92 M (USD)-30.94as on Dec 31, 2025
- EBITDA$177.79 M (USD)13.08as on Dec 31, 2025
- Total Equity Funding$30M (USD)
in 3 rounds
- Latest Funding Round$8M (USD), Series B
Aug 2009
- InvestorsCisco Investments
& 1 more
- Employee Count1,630
- Investments & Acquisitions
Apps and channels of AppFolio
AppFolio publishes 3 mobile apps with over 1.1M+ downloads.
Funding Insights of AppFolio
AppFolio has successfully raised a total of $30M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in August 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30M
- Total Rounds 3
- Last Round Series B — $8M
- First Round $5M
(Feb 2007)
- Investors Count 2
All 3 funding rounds of AppFolio with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2009 | $8M | Series B | – | – | – |
| Apr 2008 | $17M | Series B | – | Cisco Investments | |
| Feb 2007 | $5M | Series A | – | Headline | – |
2 investors in total: 2 institutional.
Investors in AppFolio
AppFolio has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Cisco Investments and Headline.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
Technology investments and expertise in networking, cloud, and security services. | 2003 | ciscoinvestments.com | San Jose, United States |
Investor details for AppFolio
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- Investor portfolios
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People of AppFolio
430 people are tracked at AppFolio (70 in leadership, 360 in team); the tracked headcount is 1,630.
| Name | Role | Group |
|---|---|---|
Keri Hall | Director, Revenue Operations | Leadership |
John Lake | Chief Information Officer | Leadership |
Meagan Brown | Director, Digital Marketing | Leadership |
David Lindsey | Director, Customer Growth | Leadership |
Beth Gilbert | Vp, Product | Leadership |
Jaclyn Demartini | Sr. Director, User Experience | Leadership |
Matt Walton | VP, Marketing | Leadership |
Stephanie Mitchell | Sr. Director, Communications | Leadership |
Ronnie Lin | Vice President, Chief Compliance Officer | Leadership |
Stephanie Yeung | Sr. Director, Talent Development And Inclusion | Leadership |
Grace Burns | Sr. Director, Events | Leadership |
Daniel Waas | Vice President Product Marketing | Leadership |
Katelyn Surak Graumann | Vice President, Customer Success & Growth | Leadership |
Matt Earls | Sr. Director, Online Marketing | Leadership |
Guneet Singh | Vice President Customer Experience & Care | Leadership |
Steve Koerselman | Sr. Director, Growth | Leadership |
Adam Feinstein | VP Of Product | Resident | Leadership |
Tim Doolittle | Sr Director Marketing Operations | Leadership |
Brian Koupal | Vice President, Marketing Operations | Leadership |
Heather Peterson | Vice President, Associate General Counsel | Leadership |
410 more people are available in the full profile.
Complete people profiles for AppFolio
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IPO & Listings of AppFolio
AppFolio is a publicly listed company on the NASDAQ with ticker symbol APPF in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date26 Jun 2015
- Listed onNASDAQ: APPF
- Listed entityAppFolio, Inc.
- Exchange sectorTechnology services
- ISINUS03783C1009
- Share price$199.03 (+0.01% on the day) · 2026-10-13
- Market capitalisation$7.05B
- Price to earnings45.4
- EPS (diluted, trailing year)$4.39
- Volume (last session)371,817
Financials of AppFolio
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $950.8M | $140.9M | $177.8M |
| 2024 | $794.2M | $204.1M | $157.2M |
| 2023 | $620.5M | $2.7M | $44.2M |
| 2022 | $471.9M | -$68.1M | -$36.1M |
| 2021 | $359.4M | $1.0M | $22.2M |
Detailed financial statements for AppFolio
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
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Investments & Acquisitions by AppFolio
AppFolio has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LiveEasy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of an integrated home services platform for real estate. This platform connects buyers, sellers, homeowners, and renters with various services throughout their homeownership journey. Services include moving assistance, home protection plans, financial resources, and home project support. The platform offers integration options for businesses, allowing them to embed services into their own products and enhance client relationships. White-labeled concierge services are also available, providing personalized support. | liveeasy.com | Columbus, United States | 2012 | Oct 2024 | •••• |
Complete acquisition details for AppFolio
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Deal sources
- Complete history
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Timeline of AppFolio
5 dated milestones of AppFolio across 18 years, from founding to its latest funding, stage changes and deals.
- Founded AppFolio is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $8.0M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires LiveEasy.
Competitors of AppFolio
AppFolio has 3 listed competitors in our database, 3 of them funded. They include RealPage, Entrata and RentRedi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| realpage.com | 1998 | Richardson, United States | $97.02M | 2,216 | AI-enabled property management software is provided for residential properties. | |
| entrata.com | 2003 | Lehi, United States | $707M | 1,056 | SaaS-driven property management software is provided for owners and managers. | |
| rentredi.com | 2016 | New York, United States | $15.95M | 15 | Provider of a SaaS-driven tech-first rental agency |
Detailed competitors of AppFolio
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of AppFolio
The website of AppFolio (appfolio.com) receives about 21M visits a month and ranks #1,737 among all websites worldwide, #52 in Real Estate.
- Monthly visits21M
▲ 7.7% vs previous month
- Unique visitors5.3M
per month
- Global rank#1,737
among all websites
- Category rank#52
Business and Consumer Services · Real Estate
- Bounce rate26%
- Pages per visit8.4
- Average visit7 min 34 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with AppFolio. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| apartments.com | 100% | 40.4M | #843 | View details | |
| zillow.com | 97% | 321.9M | #68 | View details | |
| propertyware.com | 82% | 1.4M | #35,881 | View details | |
| redfin.com | 82% | 86.4M | #453 | View details | |
| doorloop.com | 81% | 894.4K | #39,896 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AppFolio
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Facility Management Platforms
3 companies that operate in the same segment as AppFolio (Facility Management Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | 2,458 | ||
Envoy is recognized for providing workplace management solutions. | 2013 | San Francisco, California, United States | USD 170.5 M | 463 | ||
IoT connectivity platform from prototype to production is developed. | 2011 | San Francisco, California, United States | USD 134.87 M | 109 |
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Related news about Appfolio
Complete news archive for AppFolio
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Frequently Asked Questions about AppFolio
AppFolio was founded in 2006 and raised its 1st funding round 1 year after it was founded.
AppFolio is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
AppFolio is a funded company, having raised a total of $30M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Feb 2007.
AppFolio has 1,630 employees.
Annual revenue of AppFolio is $950.82M as on Dec 31, 2025.
AppFolio was founded in 2006 in Santa Barbara, United States, and operates in the SaaS sector focused on property management. Software solutions are provided for owners and residential property managers, encompassing features such as communication tools for owners, residents, and board members; lease management; online maintenance requests; reporting; payments; utility management; debt collection; accounting; and support services including custom training and onboarding.
Yes, AppFolio is publicly traded on NASDAQ under the ticker symbol APPF.
AppFolio has made 1 acquisition, including LiveEasy.
AppFolio has 2 investors. Key investors include Cisco Investments, and Headline.
Yes. AppFolio publishes Online Portal by AppFolio and 2 more apps, with over 1.1 million downloads.
The website of AppFolio receives about 21 million visits a month and ranks #1,737 among all websites worldwide.