About AppIterate
AppIterate is a Technology company based in Delhi (India) founded in 2013, and was acquired by Flipkart in April 2015. AB testing platform for native mobile apps is operated. AppIterate has raised $1.03 million across 3 funding rounds from investors including Flipkart, Amit Rathore and Prashant Malik. AppIterate was last valued at $3.13 million in January 2015. AppIterate offers products and services including Appiterate Blog. Its focus areas include Enterprise Applications, Product Management Tools, Product Feedback and Analytics. Its legal entity in India is Dsyn Technologies Private Limited (U72200HR2013PTC049090).
Company details
AppIterate is a WYSIWYG AB testing platform for native mobile apps. It allows app publishers to AB test and iteratively optimize their designsUX and functionality of their mobile apps to improve in app purchases, user engagement and conversion metrics. It also allows app publishers to run tests and deploy based on user segments and see real time conversion metrics. Pricing - 49m for less than 10K MAU, 199m for upto 25K MAU. Customers include Reviews42, Ola Cabs, Spice Labs. Based out of San Francisco and Delhi. Backed by SAIF Partners and angels - Greg Badros and Prashant Malik.
- Headquarters Delhi, India
- Stage Acquired
- SectorsTechnology
- Website appiterate.com
- Social LinkedIn X Facebook
- Acquired by Flipkart (Apr 2015)
- Legal Name Dsyn Technologies Private Limited
- Date of Incorporation 08 May, 2013
- Jurisdiction Gurgaon, Haryana, India
Associated legal entities of AppIterate
AppIterate operates through Dsyn Technologies Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2017) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Dsyn Technologies Private Limited CIN U72200HR2013PTC049090 | Amalgamated | 08 May 2013 | Gurgaon, Haryana | ₹0.0 Cr | 2 | View details |
Products & Services of AppIterate
AppIterate offers a comprehensive portfolio of products and services, including Appiterate Blog.
Delivers articles and guides on app technology and user engagement.
Funding Insights of AppIterate
AppIterate has successfully raised a total of $1.03M across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $51.06 thousand completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.03M
- Total Rounds 3
- Last Round Angel Round — $51,061
- First Round $390,694
(Jul 2013)
- Investors Count 5
All 3 funding rounds of AppIterate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $51,061 | Angel Round | $3.13M | – | – |
| Apr 2014 | $583,447 | Seed | – | Elevation Capital | |
| Jul 2013 | $390,694 | Seed | $1.41M | SAIF Partners |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2015 | $3.13M | •••••••• |
| Jul 2013 | $1.41M | •••••••• |
Last known valuation $3.13M (Jan 2015). 6 investors in total: 3 institutional and 3 angel.
Investors in AppIterate
AppIterate has secured backing from 6 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Flipkart, Amit Rathore and Prashant Malik.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Elevation Capital is focused on early-stage tech investments in India. | elevationcapital.com | Delhi, India | ||
Multiple sectors in India are invested in by SAIF Partners. | saifpartners.com | Gurugram, India | ||
Multi-category consumer products are offered via an online marketplace platform. | 2007 | flipkart.com | Bengaluru, India | |
AR Amit Rathore | Founder of Quintillion Media, active angel investor in Indian startups | unknown_f6a001b9e1d34e8e8 | ||
PM Prashant Malik | Angel investor, ex-Facebook engineer, co-creator of Apache Cassandra | unknown_a23417ef12e14a11b | ||
GB Greg Badros | Tech executive, angel investor, ex-Facebook VP, active in Indian startups | unknown_a00800f959a44b9fa |
Investor details for AppIterate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Dsyn Technologies Private Limited (AppIterate)
Dsyn Technologies Private Limited is the primary company behind AppIterate. The board of Dsyn Technologies Private Limited currently have 2 directors; the longest-serving is Dinesh Verma, appointed in 2017. 13 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Dinesh Verma DIN 07849833 | Director | 25 Sep 2017 | 9 yrs 1 mo | Dsyn Technologies Private Limited |
| Kulasekaran Nithiyanandan DIN 07820471 | Director | 25 Sep 2017 | 9 yrs 1 mo | Dsyn Technologies Private Limited |
Financials of AppIterate
Figures of Dsyn Technologies Private Limited, the primary company behind AppIterate, for FY 2017. Revenue was ₹8,811 (-97% year on year). Net loss was -₹32.5 Lakh (-36933% margin). EBITDA was -₹3.3 Lakh (-3782% margin). Revenue has grown at a compounded annual rate of -87% over three years.
- ₹8,811Revenue · FY 2017 · -97% YoY
- -₹32.5 LakhNet loss · -36933% margin
- -₹3.3 LakhEBITDA · -3782% margin
- ₹4.8 LakhPaid-up capital
- -87%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Dsyn Technologies Private Limited are on its company page.
Detailed financial statements for AppIterate
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of AppIterate
5 dated milestones of AppIterate across 2 years, from founding to its latest funding, stage changes and deals.
- Founded AppIterate is founded.
- Funding First funding round of $391K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $51K.
- Exit Acquired by Flipkart.
Web traffic of AppIterate
Websites that share an audience with AppIterate (appiterate.com).
Websites whose visitors overlap most with AppIterate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
en.wikipedia.org | en.wikipedia.org | 100% | – | ||
| apppresser.com | 96% | #1,416,418 | View details | ||
| appium.io | 69% | #296,092 | View details |
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Frequently Asked Questions about AppIterate
AppIterate was founded in 2013.
AppIterate is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
AppIterate is a funded company, having raised a total of $1.03M across 3 funding rounds to date. The company's 1st funding round was a Seed of $390.69K, raised on Jul 2013.
The primary company behind AppIterate, Dsyn Technologies Private Limited, reported revenue of ₹8,811 for FY 2017, down 97% year on year.
AppIterate is a WYSIWYG AB testing platform for native mobile apps. It allows app publishers to AB test and iteratively optimize their designsUX and functionality of their mobile apps to improve in app purchases, user engagement and conversion metrics. It also allows app publishers to run tests and deploy based on user segments and see real time conversion metrics. Pricing - 49m for less than 10K MAU, 199m for upto 25K MAU. Customers include Reviews42, Ola Cabs, Spice Labs. Based out of San Francisco and Delhi. Backed by SAIF Partners and angels - Greg Badros and Prashant Malik.
AppIterate offers Appiterate Blog.
AppIterate has 6 investors. Key investors include Flipkart, Amit Rathore, Prashant Malik, Greg Badros, and Elevation Capital.
The valuation of AppIterate is $3.13M as of Jan 2015.
AppIterate operates through Dsyn Technologies Private Limited.
Yes. AppIterate was acquired by Flipkart in April 2015.
The legal entities of AppIterate currently have 2 directors, including Dinesh Verma, Kulasekaran Nithiyanandan.