About Applitools
Applitools is a company based in Tel Aviv (Israel) founded in 2013 by Adam Carmi and Moshe Milman was acquired by Thoma Bravo in March 2021. Applitools has raised $41.5 million across 3 funding rounds from investors including iAngels, Bessemer Venture Partners and Thoma Bravo. Applitools has completed 1 acquisition, including PreFlight. Applitools offers products and services including Applitools Eyes and Applitools Autonomous. Applitools operates in a competitive market with competitors including Chromatic, PreFlight, CarbonCopies, Uilicious and Ghost Inspector, among others.
- Headquarter Tel Aviv, Israel
- Founders Adam Carmi, Moshe Milman
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Website applitools.com
- Social LinkedIn X Facebook YouTube
- Acquired by Thoma Bravo (Mar 2021)
- Legal Name Applitools, Inc.
- Total Equity Funding$41.5M (USD)
in 3 rounds
- Latest Funding Round$31M (USD), Series C
Apr 2018
- InvestorsiAngels
& 8 more
- Investments & Acquisitions
- Acquired byThoma Bravo
(Mar 2021)
Products & Services of Applitools
Applitools offers a comprehensive portfolio of products and services, including Applitools Eyes and Applitools Autonomous.
Automates visual and functional testing for web and mobile apps.
Enables no-code creation and execution of tests with AI support.
Apps and channels of Applitools
its YouTube channel Applitools: AI-Powered End-to-End Testing Platform has 9.31K subscribers and 30 videos.
Videos from Applitools
The most watched videos on Applitools's YouTube channel, Applitools: AI-Powered End-to-End Testing Platform (9.31K subscribers). Click a video to play it here.
Funding Insights of Applitools
Applitools has successfully raised a total of $41.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $31 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.5M
- Total Rounds 3
- Last Round Series C — $31M
- First Round $2.5M
(Jul 2014)
- Investors Count 8
All 3 funding rounds of Applitools with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $31M | Series C | – | OpenView | |
| Jul 2017 | $8M | Series B | – | – | |
| Jul 2014 | $2.5M | Series A | – | – |
9 investors in total: 9 institutional.
Investors in Applitools
Applitools has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include iAngels, Bessemer Venture Partners and Thoma Bravo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US expansion-stage companies are invested in by OpenView. | – | openviewpartners.com | Boston, United States | |
Early-stage venture capital investments in AI, healthcare, and enterprise technologies. | – | sierraventures.com | - | |
Early-stage Israeli startups are invested in by Magma Venture Partners. | – | magmavc.com | Tel Aviv, Israel | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Software and technology-enabled services companies are targeted for investment. | 1980 | thomabravo.com | Chicago, United States | |
Investors are connected to tech startups through a fundraising platform. | 2014 | iangels.com | Tel Aviv, Israel | |
- | – | alamaison.fr | - | |
Provides heritage homestay rooms, restaurant services, and activities in the Nilgiris hills. | 2000 | lamaison.in | Nilgiris, India | |
- | – | magma.pe | - |
Investor details for Applitools
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Applitools
53 people are tracked at Applitools (16 in leadership, 4 in board & advisors, 33 in team).
| Name | Role | Group |
|---|---|---|
Adam Carmi | Co-Founder & CTO | Leadership |
Moshe Milman | Co-Founder & COO | Leadership |
Alexander Berry | CEO | Leadership |
Ted Marks | CFO | Leadership |
Robert Prizio | Fp&a Director | Leadership |
Daniel Puterman | Senior Director R&d | Leadership |
Muly Gottlieb | Head Of Engineering | Leadership |
Jay Larson | Director | Leadership |
Patrice Johnson | Senior Director, Digital Marketing | Leadership |
Keri Cook | CMO | Leadership |
Satish kumar Mallela | Vice President - APAC | Leadership |
Kendall Sampson | Sr. Director, Demand Generation | Leadership |
Danit Raadan Ideses | Head Of People | Leadership |
Anand Sundaram | CEO | Leadership |
Moshe Maroz | VP, Finance | Leadership |
Niv Ambar | Director of Finance | Leadership |
Sam Yules | Director | Board & advisors |
Tom Clark | Director | Board & advisors |
David Weiss | Director | Board & advisors |
Carl Press | Director | Board & advisors |
33 more people are available in the full profile.
Complete people profiles for Applitools
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Applitools
Applitools has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PreFlight.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud based automated UI testing solutions provider | preflight.com | Rolling Meadows, United States | 2018 | Jun 2023 | •••• |
Complete acquisition details for Applitools
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Applitools
5 dated milestones of Applitools across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Applitools is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series C, of $31.0M.
- Exit Acquired by Thoma Bravo.
- Acquisition Acquires PreFlight.
Competitors of Applitools
Applitools operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Chromatic, PreFlight, CarbonCopies, Uilicious and Ghost Inspector, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chromatic.com | 2017 | San Francisco, United States | – | 30 | Visual testing and review tools are provided for web UIs. | |
| preflight.com | 2018 | Rolling Meadows, United States | $1.5M | – | Cloud based automated UI testing solutions provider | |
| carboncopies.ai | 2024 | Singapore | – | – | User behavior is simulated by AI platform for website validation. | |
| uilicious.com | 2016 | Singapore | $1.52M | – | Cloud-based automated UI testing for websites is provided. | |
| ghostinspector.com | 2014 | New York, United States | – | 4 | Automated UI testing and monitoring are performed in the cloud. | |
| widgetbook.io | 2021 | Paderborn, Germany | – | – | Cloud-based open-source platform for Flutter widget organization is provided. | |
| retest.de | 2017 | Karlsruhe, Germany | – | – | AI-powered platform for GUI test automation and regression is provided. |
Detailed competitors of Applitools
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Applitools
The website of Applitools (applitools.com) receives about 245.9K visits a month and ranks #155,479 among all websites worldwide, #3,495 in Programming and Developer Software.
- Monthly visits245.9K
▼ 11.2% vs previous month
- Unique visitors108.5K
per month
- Global rank#155,479
among all websites
- Category rank#3,495
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate43%
- Pages per visit2.8
- Average visit1 min 36 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Applitools. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| soasta.com | 100% | 2.5K | #2,677,733 | View details | |
| testim.io | 95% | 134.7K | #278,398 | View details | |
lwn.net | lwn.net | 92% | – | #176,404 | – |
msdn.microsoft.com | msdn.microsoft.com | 84% | – | – | – |
seleniumsoftware.com | seleniumsoftware.com | 83% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Applitools
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Applitools
Complete news archive for Applitools
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Applitools
10 companies that operate in the same segment as Applitools (Programming & Software Development Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collaborative platform for design prototyping and feedback is provided. | 2012 | San Francisco, California, United States | USD 748.75 M | – | – | |
AI-based platform for secure collaboration and content management is utilized. | 2005 | Redwood City, California, United States | USD 692.63 M | USD 1.18 B | 2,810 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Crowdsourced testing platforms are offered for software quality assurance. | 1966 | Framingham, Massachusetts, United States | USD 115.9 M | – | – | |
A platform for the AI community to collaborate and build. | 2016 | Paris, France | USD 399.91 M | – | – | |
Cloud-based whiteboarding software is provided for team collaboration and communication. | 2011 | San Francisco, California, United States | USD 501.3 M | – | – | |
Security testing software is provided for code vulnerability detection. | 2006 | Atlanta, Georgia, United States | USD 98.5 M | USD 3.35 M | 38 | |
Honeycomb is recognized for providing observability solutions for distributed services. | 2016 | San Francisco, California, United States | USD 144.9 M | – | – | |
Cloud based suite of software testing solutions | 2011 | Mumbai, Maharashtra, India | USD 253.3 M | USD 75.19 M | 926 | |
Cloud-based cross-browser testing services are provided for web applications. | 2017 | San Francisco, California, United States | USD 108.4 M | USD 693.97 K | 48 |
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Frequently Asked Questions about Applitools
Applitools was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Applitools is headquartered in Tel Aviv, Israel.
Alexander Berry is the current CEO of Applitools.
Applitools is a funded company, having raised a total of $41.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jul 2014.
Applitools was founded in 2013 in Tel Aviv, Israel, as a provider of cloud and AI-driven automated visual testing tools. These tools are used to validate UI layouts, content, and appearances in web, mobile, and native applications across browsers, devices, operating systems, and screen resolutions. Services support testing in any programming language and form factor. Notable customers include Wix, Viber, SAP, and AOL.
Applitools's top competitors include PreFlight, CarbonCopies and Uilicious.
Applitools offers Applitools Eyes and Applitools Autonomous.
Applitools has made 1 acquisition, including PreFlight.
Applitools has 9 investors. Key investors include iAngels, Bessemer Venture Partners, Thoma Bravo, LA Maison, and OpenView.
Applitools operates through Applitools, Inc..
Yes. Applitools was acquired by Thoma Bravo in March 2021.
The website of Applitools receives about 246 thousand visits a month and ranks #155,479 among all websites worldwide.