About Applitools
Applitools is a company based in Tel Aviv (Israel) founded in 2013 by Adam Carmi and Moshe Milman was acquired by Thoma Bravo in March 2021.. Applitools has raised $41.5 million across 3 funding rounds from investors including iAngels, Bessemer Venture Partners and Thoma Bravo. Applitools has completed 1 acquisition, including PreFlight. Applitools offers products and services including Applitools Eyes and Applitools Autonomous. Applitools operates in a competitive market with competitors including Chromatic, PreFlight, CarbonCopies, Uilicious and Ghost Inspector, among others.
- Headquarter Tel Aviv, Israel
- Founders Adam Carmi, Moshe Milman
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Applitools, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$41.5 M (USD)
in 3 rounds
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Latest Funding Round
$31 M (USD), Series C
Apr 17, 2018
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Investors
iAngels
& 8 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Thoma Bravo
(Mar 30, 2021)
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Products & Services of Applitools
Applitools offers a comprehensive portfolio of products and services, including Applitools Eyes and Applitools Autonomous. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automates visual and functional testing for web and mobile apps.
Enables no-code creation and execution of tests with AI support.
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Funding Insights of Applitools
Applitools has successfully raised a total of $41.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $31 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $31.0M
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First Round
First Round
(07 Jul 2014)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2018 | Amount | Series C - Applitools | Valuation | OpenView | |
| Jul, 2017 | Amount | Series B - Applitools | Valuation |
investors |
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| Jul, 2014 | Amount | Series A - Applitools | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Applitools
Applitools has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include iAngels, Bessemer Venture Partners and Thoma Bravo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US expansion-stage companies are invested in by OpenView.
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Founded Year | Domain | Location | |
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Early-stage venture capital investments in AI, healthcare, and enterprise technologies.
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Founded Year | Domain | Location | |
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Early-stage Israeli startups are invested in by Magma Venture Partners.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Applitools
Applitools has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PreFlight. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Cloud based automated UI testing solutions provider
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Applitools
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Applitools Comparisons
Competitors of Applitools
Applitools operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Chromatic, PreFlight, CarbonCopies, Uilicious and Ghost Inspector, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Visual testing and review tools are provided for web UIs.
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| domain | founded_year | HQ Location |
Cloud based automated UI testing solutions provider
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| domain | founded_year | HQ Location |
User behavior is simulated by AI platform for website validation.
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| domain | founded_year | HQ Location |
Cloud-based automated UI testing for websites is provided.
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| domain | founded_year | HQ Location |
Automated UI testing and monitoring are performed in the cloud.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Applitools
Frequently Asked Questions about Applitools
When was Applitools founded?
Applitools was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Applitools located?
Applitools is headquartered in Tel Aviv, Israel.
Who is the current CEO of Applitools?
Alexander Berry is the current CEO of Applitools.
Is Applitools a funded company?
Applitools is a funded company, having raised a total of $41.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jul 07, 2014.
What does Applitools do?
Applitools was founded in 2013 in Tel Aviv, Israel, as a provider of cloud and AI-driven automated visual testing tools. These tools are used to validate UI layouts, content, and appearances in web, mobile, and native applications across browsers, devices, operating systems, and screen resolutions. Services support testing in any programming language and form factor. Notable customers include Wix, Viber, SAP, and AOL.
Who are the top competitors of Applitools?
Applitools's top competitors include PreFlight, CarbonCopies and Uilicious.
What products or services does Applitools offer?
Applitools offers Applitools Eyes and Applitools Autonomous.
How many acquisitions has Applitools made?
Applitools has made 1 acquisition, including PreFlight.
Who are Applitools's investors?
Applitools has 9 investors. Key investors include iAngels, Bessemer Venture Partners, Thoma Bravo, LA Maison, and OpenView.
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