Applitools

Tel Aviv, Israel Founded: 2013 • Age: 13 yrs Acquired By Thoma Bravo
Cloud and AI based automated visual testing solutions provider
Annual revenue - Latest available
Total funding $41.5M 3 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 2 Services tracked
Competitors 8 Brand Intelligence

About Applitools

Applitools is a company based in Tel Aviv (Israel) founded in 2013 by Adam Carmi and Moshe Milman was acquired by Thoma Bravo in March 2021. Applitools has raised $41.5 million across 3 funding rounds from investors including iAngels, Bessemer Venture Partners and Thoma Bravo. Applitools has completed 1 acquisition, including PreFlight. Applitools offers products and services including Applitools Eyes and Applitools Autonomous. Applitools operates in a competitive market with competitors including Chromatic, PreFlight, CarbonCopies, Uilicious and Ghost Inspector, among others.

  • Headquarter Tel Aviv, Israel
  • Founders Adam Carmi, Moshe Milman
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Applitools, Inc.
Operational Areas
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $41.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    $31 M (USD), Series C

    Apr 17, 2018

  • Investors
    iAngels

    & 8 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Thoma Bravo

    (Mar 30, 2021)

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Products & Services of Applitools

Applitools offers a comprehensive portfolio of products and services, including Applitools Eyes and Applitools Autonomous.

Product name locked
Category locked
Primary

Automates visual and functional testing for web and mobile apps.

Product name locked
Category locked
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Enables no-code creation and execution of tests with AI support.

People of Applitools

Headcount 50-200
Employee Profiles 47
Board Members and Advisors 4
Employee Profiles
People
Chaim Aharonson
JS SDK developer
People
Ran Itzhaki
Javascript Developer
People
Roni Kar
Back End Developer
People
Ted Marks
CFO

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Board Members and Advisors
people
Sam Yules
Director
people
Tom Clark
Director
people
David Weiss
Director
people
Carl Press
Director

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Funding Insights of Applitools

Applitools has successfully raised a total of $41.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $31 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Applitools

Applitools has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include iAngels, Bessemer Venture Partners and Thoma Bravo.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
US expansion-stage companies are invested in by OpenView.
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Early-stage venture capital investments in AI, healthcare, and enterprise technologies.
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Early-stage Israeli startups are invested in by Magma Venture Partners.
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Investor details for Applitools

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Applitools

Applitools has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PreFlight.

Investments
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Investment portfolio details for Applitools

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud based automated UI testing solutions provider
Locked Locked 2018 Locked
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Complete acquisition details for Applitools

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Applitools

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Detailed financials for Applitools

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  • Profit trends
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Applitools Comparisons

Applitools Primary company
Description
Cloud and AI based automated visual testing solutions provid...
Location
Tel Aviv, Israel
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Applitools

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Competitors of Applitools

Applitools operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Chromatic, PreFlight, CarbonCopies, Uilicious and Ghost Inspector, among others.

Company Name Domain Founded year HQ Location Description
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Visual testing and review tools are provided for web UIs.
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Cloud based automated UI testing solutions provider
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User behavior is simulated by AI platform for website validation.
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Cloud-based automated UI testing for websites is provided.
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Automated UI testing and monitoring are performed in the cloud.
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Detailed competitors of Applitools

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Applitools

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Complete news archive for Applitools

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Applitools

Applitools was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Applitools is headquartered in Tel Aviv, Israel.

Alexander Berry is the current CEO of Applitools.

Applitools is a funded company, having raised a total of $41.5M across 3 funding rounds to date.

Applitools was founded in 2013 in Tel Aviv, Israel, as a provider of cloud and AI-driven automated visual testing tools. These tools are used to validate UI layouts, content, and appearances in web, mobile, and native applications across browsers, devices, operating systems, and screen resolutions. Services support testing in any programming language and form factor. Notable customers include Wix, Viber, SAP, and AOL.

Applitools's top competitors include PreFlight, CarbonCopies and Uilicious.

Applitools offers Applitools Eyes and Applitools Autonomous.

Applitools has made 1 acquisition, including PreFlight.

Applitools has 9 investors. Key investors include iAngels, Bessemer Venture Partners, Thoma Bravo, LA Maison, and OpenView.

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