APPRL

Stockholm, Sweden Founded: 2010 • Age: 16 yrs Acquired By Klarna
Provider of influencer performance marketing solutions
Annual revenue - Latest available
Total funding $4.0M 5 rounds
Employees - Tracked headcount
Investors 10 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About APPRL

APPRL is a company based in Stockholm (Sweden) founded in 2010 by Martin Landen and Gustav Gisseldahl was acquired by Klarna in July 2021. APPRL has raised $4.05 million across 5 funding rounds from investors including Klarna, EIT Digital and European Union. APPRL operates in a competitive market with competitors including Whatmore, Pict, ParkLU, ShopTheLooks and Foursixty, among others.

  • Headquarter Stockholm, Sweden
  • Founders Martin Landen, Gustav Gisseldahl
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $4.05 M (USD)

    in 5 rounds

  • Latest Funding Round
    $55.99 K (USD), Grant

    Jun 01, 2019

  • Investors
    Klarna

    & 9 more

  • Employee Count
    Not available
  • Acquired by
    Klarna

    (Jul 27, 2021)

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People of APPRL

Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Emma Jennie Larsson
Brand Ambassador
People
Peter Carlsson
Board Member

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Funding Insights of APPRL

APPRL has successfully raised a total of $4.05M across 5 strategic funding rounds. The most recent funding activity was a Grant round of $55.99 thousand completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in APPRL

APPRL has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Klarna, EIT Digital and European Union.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investments are directed toward early-stage software technology companies.
Locked Locked Locked
Venture capital investments are made in Nordic scale-up companies.
Locked Locked Locked
Management consulting, education, and research services are provided.
Locked Locked Locked
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Investor details for APPRL

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by APPRL

Investments
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Investment portfolio details for APPRL

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - APPRL

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Detailed financials for APPRL

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  • Historical revenue
  • Profit trends
  • Statement rows
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Apprl Comparisons

APPRL Primary company
Description
Provider of influencer & performance marketing solutions
Location
Stockholm, Sweden
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for APPRL

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  • Headcount comparison
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Competitors of APPRL

APPRL operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Whatmore, Pict, ParkLU, ShopTheLooks and Foursixty, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI-based video creation and marketing solutions for e-commerce are provided.
Locked Locked Locked
Images are made shoppable via content-commerce integration technology.
Locked Locked Locked
Digital platform connecting brands with China's social influencers
Locked Locked Locked
Social media fashion content is monetized via AI-added shopping links.
Locked Locked Locked
Provider of SaaS-based solutions for shoppable Instagram videos
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Detailed competitors of APPRL

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Apprl

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Complete news archive for APPRL

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about APPRL

APPRL was founded in 2010 and raised its 1st funding round 4 years after it was founded.

APPRL is headquartered in Stockholm, Sweden.

Martin Landen is the current CEO of APPRL. They have also founded this company.

APPRL is a funded company, having raised a total of $4.05M across 5 funding rounds to date.

APPRL was founded in 2010 in Stockholm, Sweden, as a provider in the influencer and performance marketing sector. The platform is utilized to connect style influencers and digital magazines with brands and retailers through content sharing. Influencer marketing is managed, tracked, and optimized using traffic and sales data. Online shops are enabled for influencers to monetize content, while retailers products are promoted across the influencer network.

APPRL's top competitors include Whatmore, Pict and ParkLU.

APPRL has 10 investors. Key investors include Klarna, EIT Digital, European Union, Spintop Ventures, and Backstage Invest.

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