About APPRL
APPRL is a company based in Stockholm (Sweden) founded in 2010 by Martin Landen and Gustav Gisseldahl was acquired by Klarna in July 2021.. APPRL has raised $4.05 million across 5 funding rounds from investors including Klarna, EIT Digital and European Union. APPRL operates in a competitive market with competitors including Whatmore, Pict, ParkLU, ShopTheLooks and Foursixty, among others.
- Headquarter Stockholm, Sweden
- Founders Martin Landen, Gustav Gisseldahl
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Sectors
Retail
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Phone
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Website
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Social
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Funding Insights of APPRL
APPRL has successfully raised a total of $4.05M across 5 strategic funding rounds. The most recent funding activity was a Grant round of $55.99 thousand completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Grant — $55,992
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First Round
First Round
(21 Nov 2014)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2019 | Amount | Grant - APPRL | Valuation |
investors |
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| Dec, 2018 | Amount | Series A - APPRL | Valuation | Backstage | |
| Oct, 2016 | Amount | Series A - APPRL | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in APPRL
APPRL has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Klarna, EIT Digital and European Union. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are directed toward early-stage software technology companies.
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Founded Year | Domain | Location | |
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Venture capital investments are made in Nordic scale-up companies.
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Founded Year | Domain | Location | |
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Management consulting, education, and research services are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by APPRL
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - APPRL
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Apprl Comparisons
Competitors of APPRL
APPRL operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Whatmore, Pict, ParkLU, ShopTheLooks and Foursixty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-based video creation and marketing solutions for e-commerce are provided.
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| domain | founded_year | HQ Location |
Images are made shoppable via content-commerce integration technology.
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| domain | founded_year | HQ Location |
Digital platform connecting brands with China's social influencers
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| domain | founded_year | HQ Location |
Social media fashion content is monetized via AI-added shopping links.
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| domain | founded_year | HQ Location |
Provider of SaaS-based solutions for shoppable Instagram videos
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Apprl
Frequently Asked Questions about APPRL
When was APPRL founded?
APPRL was founded in 2010 and raised its 1st funding round 4 years after it was founded.
Where is APPRL located?
APPRL is headquartered in Stockholm, Sweden.
Who is the current CEO of APPRL?
Martin Landen is the current CEO of APPRL. They have also founded this company.
Is APPRL a funded company?
APPRL is a funded company, having raised a total of $4.05M across 5 funding rounds to date. The company's 1st funding round was a Series A of $1.4M, raised on Nov 21, 2014.
What does APPRL do?
APPRL was founded in 2010 in Stockholm, Sweden, as a provider in the influencer and performance marketing sector. The platform is utilized to connect style influencers and digital magazines with brands and retailers through content sharing. Influencer marketing is managed, tracked, and optimized using traffic and sales data. Online shops are enabled for influencers to monetize content, while retailers products are promoted across the influencer network.
Who are APPRL's investors?
APPRL has 10 investors. Key investors include Klarna, EIT Digital, European Union, Spintop Ventures, and Backstage Invest.
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