About APPRL
APPRL is a Retail company based in Stockholm (Sweden) founded in 2010 by Martin Landen and Gustav Gisseldahl, and was acquired by Klarna in July 2021. Provider of influencer performance marketing solutions. APPRL has raised $4.05 million across 5 funding rounds from investors including Klarna, EIT Digital and European Union. Its chief executive, as recorded, is Martin Landen. Its focus areas include Consumer, Fashion Tech, Technology Enablers and Distributed Commerce.
Company details
APPRL was founded in 2010 in Stockholm, Sweden, as a provider in the influencer and performance marketing sector. The platform is utilized to connect style influencers and digital magazines with brands and retailers through content sharing. Influencer marketing is managed, tracked, and optimized using traffic and sales data. Online shops are enabled for influencers to monetize content, while retailers products are promoted across the influencer network.
Funding Insights of APPRL
APPRL has successfully raised a total of $4.05M across 5 strategic funding rounds. The most recent funding activity was a Grant round of $55.99 thousand completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.05M
- Total Rounds 5
- Last Round Grant — $55,992
- First Round $33,794
(Nov 2014)
- Investors Count 9
All 5 funding rounds of APPRL with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
10 investors in total: 6 institutional and 4 angel.
Investors in APPRL
APPRL has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Klarna, EIT Digital and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage software technology companies. | spintopventures.com | Malmo, Sweden | ||
Venture capital investments are made in Nordic scale-up companies. | backstage.se | Gothenburg, Sweden | ||
Management consulting, education, and research services are provided. | 2010 | eitdigital.eu | Brussels, Belgium | |
Sting is recognized as a leading startup accelerator in the Nordics. | sting.co | Stockholm, Sweden | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Point-of-sale financing is facilitated through an online platform for purchases. | 2005 | klarna.com | Stockholm, Sweden | |
JM Jonas Meerits | Angel investor and entrepreneur, co-founder of Yolo Investments, active in India. | unknown_b4737fda8ade49308 | ||
MS Magnus Sandberg | Swedish angel investor in Indian startups, focused on tech and innovation. | unknown_7cd71f63a96a42acb | ||
LL Ludvig Linge | Co-founder of Kry, active angel investor in healthtech and tech startups. | unknown_efce9702604c4546b | ||
JD Jonas Dromberg | Angel investor and advisor focused on Indian startups and technology ventures. | unknown_988a993a61bc4f409 |
Investor details for APPRL
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of APPRL
7 people are tracked at APPRL (2 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Martin Landen | Co-Founder & CEO | Leadership |
Gustav Gisseldahl | Co-Founder | Leadership |
Peter Cassar | Data Scientist | Team |
Rafael Kisters Ventura | Software Engineer | Team |
Emma Jennie Larsson | Brand Ambassador | Team |
Niclas Ahlström | Finland Consult | Team |
Peter Carlsson | Board Member | Team |
Complete people profiles for APPRL
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Timeline of APPRL
4 dated milestones of APPRL across 11 years, from founding to its latest funding, stage changes and deals.
- Founded APPRL is founded.
- Funding First funding round of $34K.
- Funding Latest funding round, Grant, of $56K.
- Exit Acquired by Klarna.
Web traffic of APPRL
Websites that share an audience with APPRL (apprl.com).
Websites whose visitors overlap most with APPRL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
moodstockholm.se | moodstockholm.se | 100% | #1,603,994 | – | |
vila.se | vila.se | 78% | – | ||
trendsales.se | trendsales.se | 78% | – | ||
shopstyle.com.au | shopstyle.com.au | 78% | #589,643 | – | |
| elevenparis.com | 62% | 15.9K | #1,583,582 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for APPRL
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Related news about Apprl
Complete news archive for APPRL
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Frequently Asked Questions about APPRL
APPRL was founded in 2010 and raised its 1st funding round 4 years after it was founded.
APPRL is headquartered in Stockholm, Sweden.
Martin Landen is the CEO of APPRL, as recorded in our data. They have also founded this company.
APPRL is a funded company, having raised a total of $4.05M across 5 funding rounds to date. The company's 1st funding round was a Seed of $33.79K, raised on Nov 2014.
APPRL was founded in 2010 in Stockholm, Sweden, as a provider in the influencer and performance marketing sector. The platform is utilized to connect style influencers and digital magazines with brands and retailers through content sharing. Influencer marketing is managed, tracked, and optimized using traffic and sales data. Online shops are enabled for influencers to monetize content, while retailers products are promoted across the influencer network.
APPRL has 10 investors. Key investors include Klarna, EIT Digital, European Union, Spintop Ventures, and Backstage Invest.
Yes. APPRL was acquired by Klarna in July 2021.