About Approov
Approov is a company based in Edinburgh (United Kingdom) founded in 2012 by Ben Hounsell, Richard Taylor, and David Stewart. Approov has raised $6.7 million across 1 funding round from investors including Scottish Enterprise, Maven Capital Partners and Souter Investments. Approov offers products and services including Runtime Application Self Protection, Mobile App Attestation, and Secure API Authentication. Approov operates in a competitive market with competitors including F5 Networks, Noname Security, Salt Security, Cequence and Resurface, among others.
- Headquarter Edinburgh, United Kingdom
- Founders Ben Hounsell, Richard Taylor, David Stewart
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website approov.io
- Social LinkedIn X YouTube
- Legal Name Critical Blue Limited
- Total Equity Funding$6.7M (USD)
in 1 rounds
- Latest Funding Round$6.7M (USD), Series A
Aug 2025
- InvestorsScottish Enterprise
& 3 more
Products & Services of Approov
Approov offers a comprehensive portfolio of products and services, including Runtime Application Self Protection, Mobile App Attestation, and Secure API Authentication.
Verifies app trust and mitigates evolving mobile threats dynamically.
Ensures only authentic apps access APIs securely.
Protects APIs from exploitation using dynamic pinning.
Apps and channels of Approov
its YouTube channel Approov Mobile Security has 299 subscribers and 20 videos.
Videos from Approov
The most watched videos on Approov's YouTube channel, Approov Mobile Security (299 subscribers). Click a video to play it here.
More on Approov Mobile Security.
Funding Insights of Approov
Approov has successfully raised a total of $6.7M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.7 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.7M
- Total Rounds 1
- Last Round Series A — $6.7M
- First Round $6.7M
(Aug 2025)
- Investors Count 4
All 1 funding rounds of Approov with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $6.7M | Series A | – | Maven Capital Partners |
4 investors in total: 4 institutional.
Investors in Approov
Approov has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Scottish Enterprise, Maven Capital Partners and Souter Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are targeted for private equity investments. | 2005 | mavencp.com | Birmingham, United Kingdom | |
Souter Investments is engaged in private equity investments. | 2008 | souterinvestments.com | Edinburgh, United Kingdom | |
Early-stage venture capital investments are made by Lanza techVentures. | – | lanzatechventures.com | Palo Alto, United States | |
Business development and leadership training programs are offered to companies. | 1991 | scottish-enterprise.com | Glasgow, United Kingdom |
Investor details for Approov
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Approov
9 people are tracked at Approov (8 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Ben Hounsell | ex- Co-Founder & CEO | Leadership |
Richard Taylor | Co-Founder & CTO | Leadership |
David Stewart | Co-Founder & CEO | Leadership |
Ted Miracco | CEO | Leadership |
George McGregor | VP of Marketing | Leadership |
Matt Haller | VP Marketing, PR, Sales | Leadership |
Jae H. | Chief Technology Officer | Leadership |
Tamara Taylor | Chief of Staff | Leadership |
Joyce K. | Senior Manager, Lead Generation Marketing | Team |
Complete people profiles for Approov
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Approov
2 dated milestones of Approov across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Approov is founded.
- Funding First funding round of $6.7M.
Competitors of Approov
Approov operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as F5 Networks, Noname Security, Salt Security, Cequence and Resurface, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| f5.com | 1996 | Seattle, United States | – | 6,524 | Cloud-based ADC networking solutions are provided for application delivery. | |
| nonamesecurity.com | 2020 | San Jose, United States | $220M | – | API security platform for busniesses | |
| salt.security | 2016 | Palo Alto, United States | $280.86M | 56 | API security is provided through AI-driven detection and protection. | |
| cequence.ai | 2014 | Sunnyvale, United States | $93.01M | – | API security solutions are delivered via a cloud-based platform. | |
| resurface.io | 2019 | Boulder, United States | $3.43M | 67 | Platform offering API security software | |
| corsha.com | 2017 | Vienna, United States | $32.9M | 8 | Platform offering API security software | |
| brightsec.com | 2018 | San Rafael, United States | $25.7M | – | Platform offering security testing software | |
| sensedia.com | 2007 | Campinas, Brazil | $21M | 3 | Cloud-based API management software is provided for business operations. |
Detailed competitors of Approov
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Approov
The website of Approov (approov.io) receives about 32K visits a month.
- Monthly visits32K
▲ 15.9% vs previous month
Websites whose visitors overlap most with Approov. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| akveo.com | 100% | – | #706,419 | View details | |
| appdome.com | 92% | 114.4K | #378,364 | View details | |
| kanakinfosystems.com | 92% | 8.6K | #2,501,657 | View details | |
| liainfraservices.com | 89% | 680.7K | #10,429,427 | View details | |
| alwaysai.co | 88% | 10.2K | #2,076,073 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Approov
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Approov
Complete news archive for Approov
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Approov
10 companies that operate in the same segment as Approov (API Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
API management software is provided for lifecycle development and monitoring. | 2004 | Alameda, California, United States | USD 45 M | – | – | |
Cloud-based API management and integration solutions are offered. | 2006 | San Francisco, California, United States | USD 259.35 M | – | – | |
Cloud-based API security is delivered via distributed tracing and analytics. | 2018 | San Francisco, California, United States | USD 110.25 M | – | – | |
Platform offering API hubs | 2014 | Tel Aviv, Israel | USD 272.5 M | – | – | |
Kong Inc. is recognized for providing a unified API platform. | 2009 | San Francisco, California, United States | USD 249.3 M | – | – | |
API design, testing, and management platform is developed for teams. | 2014 | San Francisco, California, United States | USD 433.98 M | – | – | |
API security is provided through AI-driven detection and protection. | 2016 | Palo Alto, California, United States | USD 280.86 M | – | – | |
API integration solutions are facilitated via a workflow platform. | 2019 | Los Angeles, California, United States | USD 21 M | – | – | |
API testing and monitoring tools are provided for developers. | 2016 | San Francisco, California, United States | USD 15.5 M | – | 9 | |
API security solutions are delivered via a cloud-based platform. | 2014 | Sunnyvale, California, United States | USD 93.01 M | USD 4.83 K | – |
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Frequently Asked Questions about Approov
Approov was founded in 2012 and raised its 1st funding round 13 years after it was founded.
Approov is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
Ben Hounsell is the current CEO of Approov. They have also founded this company.
Approov is a funded company, having raised a total of $6.7M across 1 funding round to date. The company's 1st funding round was a Series A of $6.7M, raised on Aug 2025.
Founded in 2012 and based in Edinburgh, United Kingdom, Approov operates in the cybersecurity sector. API security solutions are provided to manage access policies for mobile app backends, verify app legitimacy, protect API keys, and control automated traffic. Automatic load balancing and billing reporting are also included. The subscription-based product is integrated with Criticalblue, serving clients such as Racing Post and Nimses.
Approov's top competitors include Salt Security, Cequence and F5 Networks.
Approov offers Runtime Application Self Protection, Mobile App Attestation, and Secure API Authentication.
Approov has 4 investors. Key investors include Scottish Enterprise, Maven Capital Partners, Souter Investments, and Lanza techVentures.
Approov operates through Critical Blue Limited.