About AppSignal
AppSignal is a Technology company based in Amsterdam (Netherlands) founded in 2012. Error and performance monitoring for web applications is offered. AppSignal has raised $22 million across 1 funding round from investors including Elsewhere Partners. Its website appsignal.com draws about 213 thousand monthly visits. Its focus areas include Enterprise Infrastructure, IT Operations, ITOM and Application Performance Monitoring.
Company details
AppSignal was founded in 2012 in Amsterdam, Netherlands, and operates in the software monitoring sector. Response times and error rates are tracked for applications built with Ruby on Rails, Sinatra, and Grape. Alerts are sent when issues arise, and slow queries, controllers, views, and API calls are identified to support application maintenance.
- Headquarters Amsterdam, Netherlands
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Website appsignal.com
- Social LinkedIn X Facebook
- Total Equity Funding$22M (USD)
in 1 rounds
- Latest Funding Round$22M (USD), Series A
May 2025
- Investors
Funding Insights of AppSignal
AppSignal has successfully raised a total of $22M through 1 strategic funding round. The most recent funding activity was a Series A round of $22 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22M
- Total Rounds 1
- Last Round Series A — $22M
- First Round $22M
(May 2025)
- Investors Count 1
All 1 funding rounds of AppSignal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $22M | Series A | – | Elsewhere Partners | – |
1 investors in total: 1 institutional.
Investors in AppSignal
AppSignal has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Elsewhere Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Geography-agnostic investments are made in growth-stage business software firms. | elsewhere.partners | Austin, United States |
Investor details for AppSignal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AppSignal
8 people are tracked at AppSignal (4 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Heath Hindman | Chief Financial Officer | Leadership |
Brandon Swalve | Chief Executive Officer | Leadership |
Wes Oudshoorn | Chief Product Officer & Co-founder | Leadership |
Thijs Cadier | Chief Technology Officer & Co-founder | Leadership |
Jieun Kim | Senior Product Designer | Team |
Davis Norde | Product Developer | Team |
Dimitrios Lytras | Product Developer | Team |
Jeroen van Baarsen | Senior Software Engineer | Team |
Complete people profiles for AppSignal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of AppSignal
2 dated milestones of AppSignal across 13 years, from founding to its latest funding, stage changes and deals.
- Founded AppSignal is founded.
- Funding First funding round of $22.0M.
Web traffic of AppSignal
The website of AppSignal (appsignal.com) receives about 213.4K visits a month and ranks #283,454 among all websites worldwide, #6,619 in Programming and Developer Software.
- Monthly visits213.4K
▲ 56.7% vs previous month
- Unique visitors49.7K
per month
- Global rank#283,454
among all websites
- Category rank#6,619
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate42%
- Pages per visit2.6
- Average visit1 min 55 sec
- DevicesDesktop 58% · Mobile 42%
Websites whose visitors overlap most with AppSignal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| honeybadger.io | 100% | 124.8K | #294,456 | View details | |
railsmachine.com | railsmachine.com | 79% | – | ||
programmers.stackexchange.com | programmers.stackexchange.com | 77% | – | ||
scoutapp.com | scoutapp.com | 75% | #4,987,594 | – | |
| github.com | 73% | 542.6M | #65 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AppSignal
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about AppSignal
AppSignal was founded in 2012 and raised its 1st funding round 13 years after it was founded.
AppSignal is headquartered in Amsterdam, Netherlands.
AppSignal is a funded company, having raised a total of $22M across 1 funding round to date. The company's 1st funding round was a Series A of $22M, raised on May 2025.
AppSignal was founded in 2012 in Amsterdam, Netherlands, and operates in the software monitoring sector. Response times and error rates are tracked for applications built with Ruby on Rails, Sinatra, and Grape. Alerts are sent when issues arise, and slow queries, controllers, views, and API calls are identified to support application maintenance.
AppSignal has 1 investor. Key investors include Elsewhere Partners.
The website of AppSignal receives about 213 thousand visits a month and ranks #283,454 among all websites worldwide.