About Apromore
Apromore is a company based in Carlton (Australia) founded in 2009 by Marlon Dumas and Marcello La Rosa was acquired by Salesforce in October 2025. It operates as a SaaS (Software-as-a-Service), and AI-as-a-Service. Apromore has raised $30.04 million across 3 funding rounds from investors including Salesforce, GBTEC and University of Melbourne. Apromore offers products and services including Process Mining Platform, Task Mining, and Agentic AI Automation. Apromore operates in a competitive market with competitors including Freshworks, WalkMe, Celonis, Thryv and Bonitasoft, among others.
- Headquarter Carlton, Australia
- Founders Marlon Dumas, Marcello La Rosa
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Apromore Pty Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$30.04 M (USD)
in 3 rounds
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Latest Funding Round
$15 M (USD), Series B
Aug 06, 2024
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Investors
Salesforce
& 4 more
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Employee Count
Employee Count
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Acquired by
Salesforce
(Oct 10, 2025)
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Products & Services of Apromore
Apromore offers a comprehensive portfolio of products and services, including Process Mining Platform, Task Mining, and Agentic AI Automation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Process mining platform is used for operational insights.
Task mining is utilized for detailed user insights.
Agentic AI automation is applied for operational efficiency.
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Funding Insights of Apromore
Apromore has successfully raised a total of $30.04M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $15.0M
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First Round
First Round
(06 Jul 2020)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2024 | Amount | Series B - Apromore | Valuation | GBTEC , Salesforce | |
| Dec, 2022 | Amount | Series B - Apromore | Valuation |
investors |
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| Jul, 2020 | Amount | Series A - Apromore | Valuation | GBTEC , Salesforce |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Apromore
Apromore has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Salesforce, GBTEC and University of Melbourne. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Tin Alley Ventures is focused on investing in deep tech startups.
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Founded Year | Domain | Location | |
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Cloud-based business process management software
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Founded Year | Domain | Location | |
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Cloud-based CRM and collaboration solutions are provided for enterprises.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Apromore
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Apromore
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Apromore Comparisons
Competitors of Apromore
Apromore operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Freshworks, WalkMe, Celonis, Thryv and Bonitasoft, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Digital adoption platform is provided for software optimization.
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| domain | founded_year | HQ Location |
Cloud-based process mining and execution management software is offered.
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| domain | founded_year | HQ Location |
SaaS-driven solutions for fitness business management are offered.
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| domain | founded_year | HQ Location |
Open-source business process management software is provided for enterprises.
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| domain | founded_year | HQ Location |
Business process management solutions
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Apromore
Frequently Asked Questions about Apromore
When was Apromore founded?
Apromore was founded in 2009 and raised its 1st funding round 11 years after it was founded.
Where is Apromore located?
Apromore is headquartered in Carlton, Australia. It is registered at Carlton, Victoria, Australia.
Who is the current CEO of Apromore?
Marcello La Rosa is the current CEO of Apromore. They have also founded this company.
Is Apromore a funded company?
Apromore is a funded company, having raised a total of $30.04M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.74M, raised on Jul 06, 2020.
What does Apromore do?
Apromore is established as a leader in process mining and intelligence platforms, focusing on transforming data into actionable insights for operational efficiency. Solutions are provided across various industries including banking, financial services, and IT service management. The platform is designed to support process discovery, digital twins, predictive monitoring, and agentic AI automation. Integration with systems like Salesforce and SAP is facilitated, ensuring comprehensive process visibility. Advanced capabilities in task mining and simulation are offered to optimize business processes. Trusted by thousands, Apromore is utilized for rapid digital transformation with minimal IT dependency.
Who are the top competitors of Apromore?
Apromore's top competitors include Freshworks, WalkMe and Thryv.
What products or services does Apromore offer?
Apromore offers Process Mining Platform, Task Mining, and Agentic AI Automation.
Who are Apromore's investors?
Apromore has 5 investors. Key investors include Salesforce, GBTEC, University of Melbourne, Leonardo, and Tin Alley Ventures.
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