About Apromore
Apromore is a company based in Carlton (Australia) founded in 2009 by Marlon Dumas and Marcello La Rosa was acquired by Salesforce in October 2025. It operates as a SaaS (Software-as-a-Service) and AI-as-a-Service. Apromore has raised $30.04 million across 3 funding rounds from investors including Salesforce, GBTEC and University of Melbourne. Apromore offers products and services including Process Mining Platform, Task Mining, and Agentic AI Automation. Apromore operates in a competitive market with competitors including Freshworks, WalkMe, Celonis, Thryv and Bonitasoft, among others.
- Headquarter Carlton, Australia
- Founders Marlon Dumas, Marcello La Rosa
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Apromore Pty Ltd
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$30.04 M (USD)
in 3 rounds
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Latest Funding Round
$15 M (USD), Series B
Aug 06, 2024
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Investors
Salesforce
& 4 more
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Employee Count
Not available
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Acquired by
Salesforce
(Oct 10, 2025)
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Products & Services of Apromore
Apromore offers a comprehensive portfolio of products and services, including Process Mining Platform, Task Mining, and Agentic AI Automation.
Process mining platform is used for operational insights.
Task mining is utilized for detailed user insights.
Agentic AI automation is applied for operational efficiency.
People of Apromore
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Funding Insights of Apromore
Apromore has successfully raised a total of $30.04M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Apromore
Apromore has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Salesforce, GBTEC and University of Melbourne.
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Tin Alley Ventures is focused on investing in deep tech startups.
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Cloud-based business process management software
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Cloud-based CRM and collaboration solutions are provided for enterprises.
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Investor details for Apromore
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Investments & Acquisitions by Apromore
Investment portfolio details for Apromore
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Financial Statements - Apromore
Detailed financials for Apromore
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Apromore Comparisons
Peer comparison for Apromore
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Competitors of Apromore
Apromore operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Freshworks, WalkMe, Celonis, Thryv and Bonitasoft, among others.
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Cloud-based business process management suite solutions are delivered.
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Digital adoption platform is provided for software optimization.
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Cloud-based process mining and execution management software is offered.
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SaaS-driven solutions for fitness business management are offered.
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Open-source business process management software is provided for enterprises.
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Business process management solutions
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Detailed competitors of Apromore
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Latest news on Apromore
Complete news archive for Apromore
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Frequently Asked Questions about Apromore
Apromore was founded in 2009 and raised its 1st funding round 11 years after it was founded.
Apromore is headquartered in Carlton, Australia. It is registered at Carlton, Victoria, Australia.
Marcello La Rosa is the current CEO of Apromore. They have also founded this company.
Apromore is a funded company, having raised a total of $30.04M across 3 funding rounds to date.
Apromore is established as a leader in process mining and intelligence platforms, focusing on transforming data into actionable insights for operational efficiency. Solutions are provided across various industries including banking, financial services, and IT service management. The platform is designed to support process discovery, digital twins, predictive monitoring, and agentic AI automation. Integration with systems like Salesforce and SAP is facilitated, ensuring comprehensive process visibility. Advanced capabilities in task mining and simulation are offered to optimize business processes. Trusted by thousands, Apromore is utilized for rapid digital transformation with minimal IT dependency.
Apromore's top competitors include Freshworks, WalkMe and Thryv.
Apromore offers Process Mining Platform, Task Mining, and Agentic AI Automation.
Apromore has 5 investors. Key investors include Salesforce, GBTEC, University of Melbourne, Leonardo, and Tin Alley Ventures.