About Aqua Finance
Aqua Finance is a Financial Services company based in Wausau (United States) founded in 1998, and was acquired by Athene in November 2021. Consumer loans are provided to individuals by Aqua Finance. It operates on a Commission-Based and Brokerage / Intermediation model. The company has 313 employees. Its chief executive, as recorded, is Robert Chadwell. Its website aquafinance.com draws about 108 thousand monthly visits. Aqua Finance offers products and services including Water Treatment Financing, Home Improvement Financing, HVAC Financing, Pool & Spa Financing, and Recreation Financing. Its focus areas include Consumer Finance and Installment Lending. Its legal entity is Aqua Finance, Inc. Its competitors include Wintrust, Northern Trust and Lendmark Financial.
Company details
Aqua Finance, Inc. is engaged in offering consumer financing solutions across multiple sectors including water treatment, home improvement, HVAC systems, pool and spa installations, and recreational products such as boats and RVs. Financing is facilitated through partnerships with dealers and contractors to make essential and lifestyle-enhancing products more affordable. Services are extended across all U.S. states with a focus on installment sale financing. Transparent approval processes and dedicated support for dealers and customers are maintained to ensure accessibility and satisfaction.
- Headquarters Wausau, United States
- Employees 313
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Phoneβ’β’β’β’ β’β’β’β’
- Website aquafinance.com
- Social LinkedIn X Facebook
- Acquired by Athene (Nov 2021)
- Legal Name Aqua Finance, Inc.
- InvestorsApollo Global Management
& 1 more
- Employee Count313
- Acquired byAthene
(Nov 2021)
Products & Services of Aqua Finance
Aqua Finance offers a comprehensive portfolio of products and services, including Water Treatment Financing, Home Improvement Financing, HVAC Financing, Pool & Spa Financing, and Recreation Financing.
Financing for water purification systems is provided through dealers.
Home improvement projects are financed via contractor partnerships.
Affordable HVAC system financing is offered through dealers.
Pool and spa purchases are financed for customers.
Recreational products like boats are financed through retailers.
Investors in Aqua Finance
Aqua Finance has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Apollo Global Management and Athene.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted through private equity investments by the firm. | 1990 | apollo.com | New York, United States | |
Retirement services provider | 2009 | athene.com | West Des Moines, United States |
Investor details for Aqua Finance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Aqua Finance
58 people are tracked at Aqua Finance (32 in leadership, 26 in team); the tracked headcount is 313.
| Name | Role | Group |
|---|---|---|
Robert Chadwell | CEO & President | Leadership |
Dona Donohue | Senior Vice President - Enterprise Project Management | Leadership |
Seth Devine | Associate Vice President | Leadership |
Kaeleigh Roesler | Vice President Of Inside Sale & Business Development | Leadership |
Ron Pertl | Sr VP Sales/business Development Aqua Finance, Inc. | Leadership |
Charles Schaefer | Executive Vice President And General Manager, Power | Leadership |
Chia Xiong | Project & Data Governance Director | Leadership |
Tamas Mir | Senior Vice President - Business Analytics & Pricing | Leadership |
Tarrah Baars | VP Data Analytics And Pricing | Leadership |
Molly Diers | Director Enterprise Project Management | Leadership |
Mike McLoughlin | Senior VP - Finance | Leadership |
Johan Gericke | Chief Financial Officer | Leadership |
Gina Wynn | Senior Managing Compliance Officer | Leadership |
Gina Neiter | Vice President Human Resources | Leadership |
P.j. Goben | Vice President Of Collections And Recovery | Leadership |
Erin McArthur | Senior Vice President, Controller | Leadership |
Jordan Fischer | Executive Vice President Of Sales | Leadership |
Jeremy Beebe | Chief Credit Officer | Leadership |
Kurt Grossheim | CEO | Leadership |
Bill Acheson | CFO | Leadership |
38 more people are available in the full profile.
Complete people profiles for Aqua Finance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Aqua Finance
2 dated milestones of Aqua Finance across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Aqua Finance is founded.
- Exit Acquired by Athene.
Competitors of Aqua Finance
Aqua Finance has 3 listed competitors in our database. They include Wintrust, Northern Trust and Lendmark Financial.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wintrust.com | 1991 | Rosemont, United States | 10,463 | Bank offering diversified financial services | ||
| northerntrust.com | 1889 | Chicago, United States | 1 | Financial and wealth management services are provided worldwide. | ||
| lendmarkfinancial.com | 1996 | Lawrenceville, United States | 1,841 | Auto and personal loans are provided to customers nationwide. |
Detailed competitors of Aqua Finance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Aqua Finance
The website of Aqua Finance (aquafinance.com) receives about 107.6K visits a month and ranks #316,811 among all websites worldwide, #4,663 in Banking Credit and Lending.
- Monthly visits107.6K
▼ 4.4% vs previous month
- Unique visitors58.1K
per month
- Global rank#316,811
among all websites
- Category rank#4,663
Finance · Banking Credit and Lending
- Bounce rate54%
- Pages per visit2.6
- Average visit2 min 00 sec
- DevicesDesktop 56% Β· Mobile 44%
Websites whose visitors overlap most with Aqua Finance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| capitalone.com | 100% | 148.4M | #178 | View details | |
aquafinance.billingresults.com | aquafinance.billingresults.com | 99% | β | ||
| paynearme.com | 89% | 4.1M | #12,812 | View details | |
| synchrony.com | 86% | 41.4M | #874 | View details | |
| chase.com | 85% | 198.6M | #125 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 19 similar websites and full traffic analytics for Aqua Finance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Aqua Finance
Complete news archive for Aqua Finance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Aqua Finance
Aqua Finance was founded in 1998.
Aqua Finance is headquartered in Wausau, United States. It is registered at Wausau, Wisconsin, United States.
Robert Chadwell is the CEO of Aqua Finance, as recorded in our data.
Aqua Finance has 313 employees.
Aqua Finance, Inc. is engaged in offering consumer financing solutions across multiple sectors including water treatment, home improvement, HVAC systems, pool and spa installations, and recreational products such as boats and RVs. Financing is facilitated through partnerships with dealers and contractors to make essential and lifestyle-enhancing products more affordable. Services are extended across all U.S. states with a focus on installment sale financing. Transparent approval processes and dedicated support for dealers and customers are maintained to ensure accessibility and satisfaction.
Aqua Finance's top competitors include Wintrust, Lendmark Financial and Northern Trust.
Aqua Finance offers Water Treatment Financing, Home Improvement Financing, HVAC Financing, Pool & Spa Financing, and Recreation Financing.
Aqua Finance has 2 investors. Key investors include Apollo Global Management, and Athene.
Aqua Finance operates through Aqua Finance, Inc..
Yes. Aqua Finance was acquired by Athene in November 2021.
The website of Aqua Finance receives about 108 thousand visits a month and ranks #316,811 among all websites worldwide.

