About Armor All
Armor All is a company based in Danbury (United States) founded in 1962, and was acquired by Spectrum Brands in April 2015. Automotive cleaning and protection products for vehicles are manufactured. Its website armorall.com draws about 85 thousand monthly visits.
Company details
Founded in 1962 and based in Danbury, United States, a variety of automotive cleaning and care products is produced. Items for interior and exterior vehicle maintenance are offered, such as washes, waxes, protectants, cleaners for tires, leather, glass, and other surfaces, along with disinfectants. Guidance on car care practices is provided through the website. Vehicle condition and appearance are supported by these operations in the automotive sector.
- Headquarters Danbury, United States
- Stage Acquired
- Website armorall.com
- Social LinkedIn X Facebook
- Acquired by Spectrum Brands (Apr 2015)
- InvestorsSpectrum Brands
& 1 more
- Acquired by
Investors in Armor All
Armor All has secured backing from 2 investors. Prominent investors backing the company include Spectrum Brands and The Clorox Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Home care products are manufactured and supplied globally. | 1913 | thecloroxcompany.com | Oakland, United States | |
Home essentials, pet supplies, and pest control products are manufactured. | 1904 | spectrumbrands.com | Middleton, United States |
Investor details for Armor All
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- Complete investor list
- Round participation
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Timeline of Armor All
3 dated milestones of Armor All across 53 years, from founding to its latest funding, stage changes and deals.
- Founded Armor All is founded.
- Exit Acquired by The Clorox Company.
- Exit Acquired by Spectrum Brands.
Web traffic of Armor All
The website of Armor All (armorall.com) receives about 84.6K visits a month.
- Monthly visits84.6K
▲ 38.6% vs previous month
Websites whose visitors overlap most with Armor All. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| meguiars.com | 100% | 80K | #396,020 | View details | |
| 3dproducts.com | 99% | 34.7K | #772,946 | View details | |
mafra.shop | mafra.shop | 78% | #375,995 | – | |
fresh-layer.com | fresh-layer.com | 75% | #1,253,288 | – | |
silverwax.ca | silverwax.ca | 72% | #2,231,436 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Armor All
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- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Armor All
Armor All was founded in 1962.
Armor All is headquartered in Danbury, United States. It is registered at Danbury, Connecticut, United States.
Founded in 1962 and based in Danbury, United States, a variety of automotive cleaning and care products is produced. Items for interior and exterior vehicle maintenance are offered, such as washes, waxes, protectants, cleaners for tires, leather, glass, and other surfaces, along with disinfectants. Guidance on car care practices is provided through the website. Vehicle condition and appearance are supported by these operations in the automotive sector.
Armor All has 2 investors. Key investors include Spectrum Brands, and The Clorox Company.
Yes. Armor All was acquired by Spectrum Brands in April 2015.