About A.S.Adventure
A.S.Adventure is a Retail company based in Antwerp (Belgium) founded in 1995 by Emiel Lathouwers, and was acquired by PAI Partners in February 2015. Outdoor apparel, equipment, and accessories are retailed for various activities. A.S.Adventure has completed 3 acquisitions, including Bever, McTREK Outdoor Sports and Snow And Rock. Its website asadventure.com draws about 2.8 million monthly visits. A.S.Adventure offers products and services including Outdoor Gear and Equipment Rental. Its focus areas include Consumer Goods, Retail Chains, Sporting & Outdoor Goods and Adventure Gears. Its legal entity is Retail Concepts NV.
Company details
Retailer of outdoor apparel, equipment, and accessories. It offers a wide selection of products for various outdoor activities, including hiking, camping, cycling, and water sports. The company also provides rental services for certain equipment and offers repair services for footwear and apparel. A focus on expert advice and customer service distinguishes the retailer. Additionally, it features a curated selection of brands and a loyalty program.
- Headquarters Antwerp, Belgium
- Founders Emiel Lathouwers
- Stage Acquired
- SectorsRetail
- Website category Sports
- Website asadventure.com/en.html
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by PAI Partners (Feb 2015)
- Legal Name Retail Concepts Nv
- InvestorsEuropean Union
& 2 more
- Investments & AcquisitionsBever
& 2 more
- Acquired by
Products & Services of A.S.Adventure
A.S.Adventure offers a comprehensive portfolio of products and services, including Outdoor Gear and Equipment Rental.
Outdoor equipment and clothing are provided for activities like hiking and camping, encompassing items such as tents and backpacks.
Rental services are offered for outdoor items, which are made available through designated sections on the website.
Apps and channels of A.S.Adventure
its YouTube channel A.S.Adventure has 19.2K subscribers and 30 videos.
Videos from A.S.Adventure
The most watched videos on A.S.Adventure's YouTube channel, A.S.Adventure (19.2K subscribers). Click a video to play it here.
More on A.S.Adventure.
Funding Insights of A.S.Adventure
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of A.S.Adventure with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in A.S.Adventure
A.S.Adventure has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Lion Capital and PAI Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on consumer brands | lioncapital.com | London, United Kingdom | ||
Private equity investments in market-leading companies across global sectors. | paipartners.com | |||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for A.S.Adventure
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of A.S.Adventure
29 people are tracked at A.S.Adventure (4 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Emiel Lathouwers | Founder | Leadership |
Frederic Hufkens | CEO | Leadership |
Didier Neyt | Marketing Director | Leadership |
Jan van de Vloed | Head Of Retail Operations | Leadership |
Tess Vandelanotte | Hr-businesspartner | Team |
Katrien Dupon | Marketing Campaign Manger | Team |
Jan Minne | Online Marketeer | Team |
Patrick Frans | SQL Developer | Team |
Floris Vandamme | Afdelingshoofd | Team |
Kenny Vigneron | Online Campaign Manager | Team |
Simon Canoot | Store Manager | Team |
Sandrine Debecker | Digital Communications Manager | Team |
Julie Denisse | Teamlead Online Experience | Team |
Joke Groffils | Marketing Content Coördinator | Team |
Soraya van Donink | Business Solutions Manager | Team |
Silvia Lenaerts | Store Manager | Team |
Katleen Spiessens | Business Analyst | Team |
Robby Leunen | Grafisch Ontwerper E-marketing | Team |
Thai Binh Ho van | Teamlead Marketing Studio | Team |
Axelle Degrave | Photographer | Team |
9 more people are available in the full profile.
Complete people profiles for A.S.Adventure
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by A.S.Adventure
A.S.Adventure has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Bever, McTREK Outdoor Sports and Snow And Rock.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online retailer offering multi-category fashion products for men and women | mctrek.de | Bruchkobel, Germany | 1995 | Aug 2017 | $44.92M | |
Mineral composite washbasins, shower trays, and bathtubs are manufactured. | snowandrock.com | Guildford, United Kingdom | 1982 | Jun 2015 | •••• | |
Outdoor apparel and equipment for hiking and camping are retailed. | bever.nl | Pijnacker, Netherlands | 1977 | Sep 2007 | •••• |
Complete acquisition details for A.S.Adventure
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of A.S.Adventure
7 dated milestones of A.S.Adventure across 22 years, from founding to its latest funding, stage changes and deals.
- Founded A.S.Adventure is founded.
- Acquisition Acquires Bever.
- Exit Acquired by Lion Capital.
- Funding First funding round.
- Exit Acquired by PAI Partners.
- Acquisition Acquires Snow And Rock.
- Acquisition Acquires McTREK Outdoor Sports.
Web traffic of A.S.Adventure
The website of A.S.Adventure (asadventure.com) receives about 2.8M visits a month and ranks #16,947 among all websites worldwide, #535 in Sports.
- Monthly visits2.8M
▲ 8.3% vs previous month
- Unique visitors966.7K
per month
- Global rank#16,947
among all websites
- Category rank#535
Sports · Sports
- Bounce rate39%
- Pages per visit5.8
- Average visit4 min 36 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with A.S.Adventure. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
decathlon.be | decathlon.be | 100% | #8,930 | – | |
bergfreunde.nl | bergfreunde.nl | 75% | #32,757 | – | |
snowleader.be | snowleader.be | 72% | #160,543 | – | |
bergzeit.be | bergzeit.be | 68% | #233,806 | – | |
ekosport.be | ekosport.be | 66% | #219,766 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for A.S.Adventure
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about A.S.Adventure
A.S.Adventure was founded in 1995 and raised its 1st funding round 19 years after it was founded.
A.S.Adventure is headquartered in Antwerp, Belgium.
Retailer of outdoor apparel, equipment, and accessories. It offers a wide selection of products for various outdoor activities, including hiking, camping, cycling, and water sports. The company also provides rental services for certain equipment and offers repair services for footwear and apparel. A focus on expert advice and customer service distinguishes the retailer. Additionally, it features a curated selection of brands and a loyalty program.
A.S.Adventure offers Outdoor Gear and Equipment Rental.
A.S.Adventure has made 3 acquisitions, including Bever, McTREK Outdoor Sports, and Snow And Rock.
A.S.Adventure has 3 investors. Key investors include European Union, Lion Capital, and PAI Partners.
A.S.Adventure operates through Retail Concepts Nv.
Yes. A.S.Adventure was acquired by PAI Partners in February 2015.
The website of A.S.Adventure receives about 2.8 million visits a month and ranks #16,947 among all websites worldwide.