About Asante Financial Services Group
Asante Financial Services Group is a company based in Nairobi (Kenya) founded in 2018.. Asante Financial Services Group has raised $7.5 million across 1 funding round from investors including Goodwell Investments, Sorenson Impact Foundation and Forsage Holdings. Asante Financial Services Group offers products and services including Small Business Working Capital Finance, Mobile Money Agent Float Finance, Smartphone Finance, and Insurance Premium Finance. Asante Financial Services Group operates in a competitive market with competitors including Zash Loan, Progressive Credit, Mayfair CIB Bank, Kava and Mint Credit, among others.
- Headquarter Nairobi, Kenya
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Sectors
Financial Services
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$7.5 M (USD)
in 1 rounds
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Latest Funding Round
$7.5 M (USD), Series A
Oct 18, 2021
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Investors
Goodwell Investments
& 2 more
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Employee Count
Employee Count
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Products & Services of Asante Financial Services Group
Asante Financial Services Group offers a comprehensive portfolio of products and services, including Small Business Working Capital Finance, Mobile Money Agent Float Finance, Smartphone Finance, and Insurance Premium Finance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides loans for business operations and growth needs.
Offers funding for mobile money agents' daily activities.
Delivers financing options for smartphone purchases.
Assists with financing insurance premiums for clients.
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Funding Insights of Asante Financial Services Group
Asante Financial Services Group has successfully raised a total of $7.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.5 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $7.5M
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First Round
First Round
(18 Oct 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Series A - Asante Financial Services Group | Valuation | Goodwell Investments , Sorenson Impact Foundation |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Asante Financial Services Group
Asante Financial Services Group has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Goodwell Investments, Sorenson Impact Foundation and Forsage Holdings. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech and Offline focused VC firm investing in early-stage companies in Netherlands,India and Nigeria
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Forsage Holdings is operated as a multi-disciplinary family office.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Asante Financial Services Group
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Asante Financial Services Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Asante Financial Services Group Comparisons
Competitors of Asante Financial Services Group
Asante Financial Services Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zash Loan, Progressive Credit, Mayfair CIB Bank, Kava and Mint Credit, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offers fast loans via mobile app with low interest and easy application in Kenya.
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| domain | founded_year | HQ Location |
Offers loans for businesses, agriculture, and personal needs in Kenya with quick processing.
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| domain | founded_year | HQ Location |
Online banking platform offered for personal and business services.
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| domain | founded_year | HQ Location |
Cross-ledger infrastructure is provided for blockchain-based financial transactions.
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| domain | founded_year | HQ Location |
Offers quick salary advance loans to employed individuals and partners in Kenya.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Asante Financial Services Group
Frequently Asked Questions about Asante Financial Services Group
When was Asante Financial Services Group founded?
Asante Financial Services Group was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Where is Asante Financial Services Group located?
Asante Financial Services Group is headquartered in Nairobi, Kenya.
Is Asante Financial Services Group a funded company?
Asante Financial Services Group is a funded company, having raised a total of $7.5M across 1 funding round to date. The company's 1st funding round was a Series A of $7.5M, raised on Oct 18, 2021.
What does Asante Financial Services Group do?
Asante Financial Services Group was established in 2018 in Nairobi, Kenya, within the financial services sector. Personal loans for individuals and business loans for enterprises are offered through its operations. Services are delivered primarily in the Kenyan market, supporting various financing needs. The companys domain, asantefinancegroup.com, facilitates online access to these offerings. Focus remains on standard loan provisions without additional specified expansions.
Who are the top competitors of Asante Financial Services Group?
Asante Financial Services Group's top competitors include Kava, Mayfair CIB Bank and Zash Loan.
What products or services does Asante Financial Services Group offer?
Asante Financial Services Group offers Small Business Working Capital Finance, Mobile Money Agent Float Finance, Smartphone Finance, and Insurance Premium Finance.
Who are Asante Financial Services Group's investors?
Asante Financial Services Group has 3 investors. Key investors include Goodwell Investments, Sorenson Impact Foundation, and Forsage Holdings.