Asante Financial Services Group

Nairobi, Kenya Founded: 2018 • Age: 8 yrs
Personal and business loans are provided to clients in Kenya.
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About Asante Financial Services Group

Asante Financial Services Group is a company based in Nairobi (Kenya) founded in 2018.. Asante Financial Services Group has raised $7.5 million across 1 funding round from investors including Goodwell Investments, Sorenson Impact Foundation and Forsage Holdings. Asante Financial Services Group offers products and services including Small Business Working Capital Finance, Mobile Money Agent Float Finance, Smartphone Finance, and Insurance Premium Finance. Asante Financial Services Group operates in a competitive market with competitors including Zash Loan, Progressive Credit, Mayfair CIB Bank, Kava and Mint Credit, among others.

  • Headquarter Nairobi, Kenya
  • Sectors
    Financial Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Financial Services → FinTech & Digital Finance
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $7.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $7.5 M (USD), Series A

    Oct 18, 2021

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Asante Financial Services Group

Asante Financial Services Group offers a comprehensive portfolio of products and services, including Small Business Working Capital Finance, Mobile Money Agent Float Finance, Smartphone Finance, and Insurance Premium Finance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Provides loans for business operations and growth needs.

Offers funding for mobile money agents' daily activities.

Delivers financing options for smartphone purchases.

Assists with financing insurance premiums for clients.

People of Asante Financial Services Group
Headcount 10-50
Employee Profiles 12
Employee Profiles
People
Serge Jones
Chief Digital Officer
People
Joy Mutinda
Chief Customer Services Officer
People
Michael Munga
Chief Risk Officer
People
Yasmin Kadii
Chief Finance Officer

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Funding Insights of Asante Financial Services Group

Asante Financial Services Group has successfully raised a total of $7.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.5 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $7.5M
  • First Round

    (18 Oct 2021)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2021 Amount Series A - Asante Financial Services Group Valuation Goodwell Investments , Sorenson Impact Foundation
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Asante Financial Services Group

Asante Financial Services Group has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Goodwell Investments, Sorenson Impact Foundation and Forsage Holdings. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Tech and Offline focused VC firm investing in early-stage companies in Netherlands,India and Nigeria
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Forsage Holdings is operated as a multi-disciplinary family office.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Asante Financial Services Group

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Asante Financial Services Group

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Asante Financial Services Group Comparisons

Employees
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Competitors of Asante Financial Services Group

Asante Financial Services Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zash Loan, Progressive Credit, Mayfair CIB Bank, Kava and Mint Credit, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Offers fast loans via mobile app with low interest and easy application in Kenya.
domain founded_year HQ Location
Offers loans for businesses, agriculture, and personal needs in Kenya with quick processing.
domain founded_year HQ Location
Online banking platform offered for personal and business services.
domain founded_year HQ Location
Cross-ledger infrastructure is provided for blockchain-based financial transactions.
domain founded_year HQ Location
Offers quick salary advance loans to employed individuals and partners in Kenya.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Asante Financial Services Group

Frequently Asked Questions about Asante Financial Services Group

When was Asante Financial Services Group founded?

Asante Financial Services Group was founded in 2018 and raised its 1st funding round 3 years after it was founded.

Where is Asante Financial Services Group located?

Asante Financial Services Group is headquartered in Nairobi, Kenya.

Is Asante Financial Services Group a funded company?

Asante Financial Services Group is a funded company, having raised a total of $7.5M across 1 funding round to date. The company's 1st funding round was a Series A of $7.5M, raised on Oct 18, 2021.

What does Asante Financial Services Group do?

Asante Financial Services Group was established in 2018 in Nairobi, Kenya, within the financial services sector. Personal loans for individuals and business loans for enterprises are offered through its operations. Services are delivered primarily in the Kenyan market, supporting various financing needs. The companys domain, asantefinancegroup.com, facilitates online access to these offerings. Focus remains on standard loan provisions without additional specified expansions.

Who are the top competitors of Asante Financial Services Group?

Asante Financial Services Group's top competitors include Kava, Mayfair CIB Bank and Zash Loan.

What products or services does Asante Financial Services Group offer?

Asante Financial Services Group offers Small Business Working Capital Finance, Mobile Money Agent Float Finance, Smartphone Finance, and Insurance Premium Finance.

Who are Asante Financial Services Group's investors?

Asante Financial Services Group has 3 investors. Key investors include Goodwell Investments, Sorenson Impact Foundation, and Forsage Holdings.

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