About Asda
Asda was established in 2009 and is based in Leeds, United Kingdom. The company functions within the retail sector, managing a network of supermarkets that offer groceries, household products, and general merchandise. Operations are centered in the UK, with distribution handled through physical stores and an online platform at asda.com. Co-ownership is attributed to figures like Mohsin Issa, supporting ongoing retail activities.
- Headquarter Leeds, United Kingdom
- SectorsRetail
- Website category Food and Drink · Groceries
- Website asda.com
- Social LinkedIn X Facebook
- Acquired by TDR Capital (Oct 2020)
- Annual Revenue$62.26 K (USD)19as on Dec 31, 2023
- Net Profit-$4.48 K (USD)-150as on Dec 31, 2023
- InvestorsWalmart
& 4 more
- Acquired by
Investors in Asda
Asda has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Walmart, ibtdr and TDR Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
TDR Capital is engaged in private equity investments for sustainable growth. | – | tdrcapital.com | London, United Kingdom | |
Multinational retail corporation | 1962 | walmart.com | Bentonville, United States | |
Offers investment management services focused on portfolio construction and risk assessment. | 2020 | ibtdr.com | - |
Investor details for Asda
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People of Asda
254 people are tracked at Asda (49 in leadership, 8 in board & advisors, 197 in team).
| Name | Role | Group |
|---|---|---|
Mohsin Issa | Co-Owner | Leadership |
Adrian Berry | Chief Technology Officer | Leadership |
Rob Barnes | Vice President- Digital & Technology | Leadership |
Matt Shields | Business Unit Director - Core Grocery | Leadership |
David Lepley | Chief Supply Chain Officer | Leadership |
Jenny Taylor-Smith | National Head Of Town Planning | Leadership |
Jenni Bass | Head Of Content | Leadership |
Kris Comerford | Chief Commercial Officer, Food | Leadership |
Feroz Patel | Vice President Retail North | Leadership |
Steve Girtchen | Head Of Finance - Asda Express | Leadership |
Jon Iddon | Head Of Technology Infrastructure Delivery | Leadership |
Atheeq Akbar | Vice President - Commercial Finance | Leadership |
Lisa Birchall | Head Of Brand Campaigns, National Media And Content | Leadership |
Mitch Collinson | Head Of SAP | Leadership |
Matt Kelleher | Chief Digital Officer | Leadership |
Amy Louise Ramsden-Young | Head Of Commercial - Technology | Leadership |
Deborah Manning Thomas | Senior Director, Technology Service Operations & Infrastructure | Leadership |
Jon Beill | Chief Growth Officer - LS Eleven | Leadership |
Michael Gleeson | Chief Financial Officer | Leadership |
Matt Wood | Commercial Operations Director | Leadership |
234 more people are available in the full profile.
Complete people profiles for Asda
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Asda
4 dated milestones of Asda across 25 years, from founding to its latest funding, stage changes and deals.
- Exit Acquired by Walmart.
- Founded Asda is founded.
- Exit Acquired by TDR Capital.
- Exit Acquired by TDR Capital.
Web traffic of Asda
The website of Asda (asda.com) receives about 28.6M visits a month and ranks #1,047 among all websites worldwide, #18 in Groceries.
- Monthly visits28.6M
▼ 20.5% vs previous month
- Unique visitors10.7M
per month
- Global rank#1,047
among all websites
- Category rank#18
Food and Drink · Groceries
- Bounce rate40%
- Pages per visit5.6
- Average visit5 min 21 sec
- DevicesDesktop 18% Β· Mobile 82%
Websites whose visitors overlap most with Asda. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tesco.com | 100% | 30.6M | #929 | View details | |
| sainsburys.co.uk | 98% | 24.5M | #1,037 | View details | |
| iceland.co.uk | 78% | 9.6M | #3,715 | View details | |
| waitrose.com | 76% | 7.3M | #4,048 | View details | |
aldi.co.uk | aldi.co.uk | 66% | – | #7,357 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Asda
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Latest news on Asda
Complete news archive for Asda
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- Full article archive
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- Older coverage
- Brand-specific news history
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Similar companies to Asda
10 companies that operate in the same segment as Asda (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
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Frequently Asked Questions about Asda
Asda was founded in 2009.
Asda is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Annual revenue of Asda is $62.26K as on Dec 31, 2023.
Asda was established in 2009 and is based in Leeds, United Kingdom. The company functions within the retail sector, managing a network of supermarkets that offer groceries, household products, and general merchandise. Operations are centered in the UK, with distribution handled through physical stores and an online platform at asda.com. Co-ownership is attributed to figures like Mohsin Issa, supporting ongoing retail activities.
Asda has 3 investors. Key investors include Walmart, ibtdr, and TDR Capital.
Yes. Asda was acquired by TDR Capital in October 2020.
The website of Asda receives about 28.6 million visits a month and ranks #1,047 among all websites worldwide.

