About ASG Security
ASG Security is an Industrial Goods & Manufacturing company based in Beltsville (United States) founded in 2002, and was acquired by Apollo Global Management in May 2015. Developer of home security automation solutions. The company has 770 employees. ASG Security has completed 4 acquisitions, including Alarm Detection Systems, Amsafe Security and Controlled Access. The company was acqui-hired. Its focus areas include High Tech, Security & Surveillance Technology and Suite. Its legal entity is ALARM SECURITY GROUP LLC. Its competitors include ADT, Ring Labs and Alarm.com; 3 of its 3 listed competitors have raised funding.
Company details
ASG Security is developer of home intrusion detection, security and automation solutions provider. Company has also developed ASG Evolve a cellular communicator that supports users existing alarm monitoring service enabling users to remotely arm and disarm systems and receive text notifications. Additionally company also connects and brings online home devices like thermostats, lighting, door locks to enable automation. Company also provides solutions for small businesses. ASG Security was acquired by Apollo Global Management in July 2015.
- Headquarters Beltsville, United States
- Employees 770
- Stage Acquired
- SectorsIndustrial Goods & Manufacturing
- Website asgsecurity.com
- Social LinkedIn Facebook
- Acquired by Apollo Global Management (May 2015)
- Legal Name Alarm Security Group Llc
- Latest Funding Round$190M (USD), Debt – Conventional
Dec 2008
- InvestorsCitizens Bank
& 4 more
- Employee Count770
- Investments & AcquisitionsAlarm Detection Systems
& 3 more
- Acquired by
Funding Insights of ASG Security
- Total Rounds 1
- Last Round Debt – Conventional — $190M
- First Round $190M
(Dec 2008)
- Investors Count 3
All 1 funding rounds of ASG Security with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2008 | $190M | Debt – Conventional | – | – |
5 investors in total: 5 institutional.
Investors in ASG Security
ASG Security has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Citizens Bank, Bank of America and Apollo Global Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted through private equity investments by the firm. | 1990 | apollo.com | New York, United States | |
Mid-market companies are targeted for private equity investments. | waudcapital.com | Chicago, United States | ||
Commercial bank | 2000 | capitalsource.com | Los Angeles, United States | |
Commercial banking and asset management services are offered worldwide. | 1904 | bankofamerica.com | Charlotte, United States | |
Commercial banking services are provided to individuals and businesses. | 1828 | citizensbank.com | Providence, United States |
Investor details for ASG Security
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Investments & Acquisitions by ASG Security
ASG Security has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Alarm Detection Systems, Amsafe Security and Controlled Access.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Blog focused on security sector | amsafesecurity.com | Reykjavik, Iceland | 2017 | Apr 2014 | •••• | |
Provider of alarm detection and business & home security support services | adsalarm.com | Aurora, United States | 1968 | Apr 2014 | •••• | |
Manufacturer of commercial, industrial, multi-family & residential gates and other access points. | controlledaccessllc.com | Maple Shade, United States | 2019 | May 2009 | •••• | |
Commercial and residential security systems are provided. | matrixsecuritygroup.com | Camden, United States | 2003 | Dec 2007 | •••• |
Complete acquisition details for ASG Security
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- Acquired stakes
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- Exports
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Timeline of ASG Security
8 dated milestones of ASG Security across 13 years, from founding to its latest funding, stage changes and deals.
- Founded ASG Security is founded.
- Exit Acquired by Waud Capital Partners.
- Acquisition Acquires Matrix Security Group.
- Funding First funding round of $190.0M.
- Acquisition Acquires Controlled Access.
- Acquisition Acquires Alarm Detection Systems.
- Acquisition Acquires Amsafe Security.
- Exit Acquired by Apollo Global Management.
Competitors of ASG Security
ASG Security has 3 listed competitors in our database, 3 of them funded. They include ADT, Ring Labs and Alarm.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adt.com | 1874 | Boca Raton, United States | $24.05M | 36,714 | Cloud-based surveillance solutions for home and business security are provided. | |
| ring.com | 2012 | Santa Monica, United States | $208.01M | Cloud-based video surveillance systems are provided for security monitoring. | ||
| alarm.com | 2000 | Tysons, United States | $137.36M | 1,442 | Cloud-based video intercoms and physical security systems are provided. |
Detailed competitors of ASG Security
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Web traffic of ASG Security
Websites that share an audience with ASG Security (asgsecurity.com).
Websites whose visitors overlap most with ASG Security. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
securitysystemsnews.com | securitysystemsnews.com | 100% | #1,441,023 | – | |
| cpisecurity.com | 100% | 65.7K | #483,639 | View details | |
| copsmonitoring.com | 99% | 111.9K | #259,903 | View details | |
allamericanmonitoring.com | allamericanmonitoring.com | 99% | – | ||
| buypsa.com | 82% | #3,470,169 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for ASG Security
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Physical Security & Surveillance
3 companies that operate in the same segment as ASG Security (Physical Security & Surveillance) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 |
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Frequently Asked Questions about ASG Security
ASG Security was founded in 2002 and raised its 1st funding round 6 years after it was founded.
ASG Security is headquartered in Beltsville, United States. It is registered at Beltsville, Maryland, United States.
ASG Security has 770 employees.
ASG Security is developer of home intrusion detection, security and automation solutions provider. Company has also developed ASG Evolve a cellular communicator that supports users existing alarm monitoring service enabling users to remotely arm and disarm systems and receive text notifications. Additionally company also connects and brings online home devices like thermostats, lighting, door locks to enable automation. Company also provides solutions for small businesses. ASG Security was acquired by Apollo Global Management in July 2015.
ASG Security has made 4 acquisitions, including Alarm Detection Systems, Amsafe Security, and Controlled Access.
ASG Security has 5 investors. Key investors include Citizens Bank, Bank of America, Apollo Global Management, CapitalSource, and Waud Capital Partners.
ASG Security operates through Alarm Security Group Llc.
Yes. ASG Security was acquired by Apollo Global Management in May 2015.