About AS-IT-IS Nutrition
AS-IT-IS Nutrition is a Healthcare company based in Bengaluru (India) founded in 2017 by Himmath Jain and Arvind Jain. It produces high-quality protein products for health and fitness enthusiasts. It operates on a B2C model. The company has 44 employees. Its website asitisnutrition.com draws about 675 thousand monthly visits. Its Indian entity Melting Pot Concepts Private Limited reported revenue of ₹204 Cr. Its focus areas include Health and Wellness, Nutrition, Supplements and Protein Products. Its competitors include Fitspire, Hexagon Nutrition and TruNativ; 2 of its 3 listed competitors have raised funding.
Company details
AS-IT-IS Nutrition, established in 2017, excels in promoting health and well-being, nutrition, focusing on dietary supplements, and protein products. Produces high-quality protein products for health and fitness enthusiasts. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
- Headquarters Bengaluru, India
- Employees 44
- Founders Himmath Jain, Arvind Jain
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website asitisnutrition.com
- Social X Facebook Instagram YouTube
- Legal Name Melting Pot Concepts Private Limited
- Date of Incorporation 20 Jun, 2012
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹204 Cr
FY 2025 · +20% YoY
- Net Profit₹3.13 Cr
FY 2025 · 2% margin
- EBITDA₹5.17 Cr
FY 2025 · 3% margin
- Employee Count44
Associated legal entities of AS-IT-IS Nutrition
AS-IT-IS Nutrition operates through Melting Pot Concepts Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Melting Pot Concepts Private Limited CIN U52390KA2012PTC064471 | Active | 20 Jun 2012 | Bangalore, Karnataka | ₹204 Cr | 58 | 2 | View details |
Apps and channels of AS-IT-IS Nutrition
its YouTube channel AS-IT-IS Nutrition has 5.24K subscribers and 30 videos.
Videos from AS-IT-IS Nutrition
The most watched videos on AS-IT-IS Nutrition's YouTube channel, AS-IT-IS Nutrition (5.24K subscribers). Click a video to play it here.
More on AS-IT-IS Nutrition.
Board of directors of Melting Pot Concepts Private Limited (AS-IT-IS Nutrition)
Melting Pot Concepts Private Limited is the primary company behind AS-IT-IS Nutrition. The board of Melting Pot Concepts Private Limited currently have 2 directors; the longest-serving is Himmath Hiralal Jain, appointed in 2012.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Himmath Hiralal Jain DIN 05134956 | Director | 20 Jun 2012 | 14 yrs 4 mo | Melting Pot Concepts Private Limited |
| Arvind Hirlal Jain DIN 02443154 | Director | 20 Jun 2012 | 14 yrs 4 mo | Melting Pot Concepts Private Limited |
People of AS-IT-IS Nutrition
3 people are tracked at AS-IT-IS Nutrition (2 in leadership, 1 in team); the tracked headcount is 44.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Yogesh Chandraiah | Digital Marketing Manager | Team |
Complete people profiles for AS-IT-IS Nutrition
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of AS-IT-IS Nutrition
Figures of Melting Pot Concepts Private Limited, the primary company behind AS-IT-IS Nutrition, for FY 2025. Revenue was ₹204 Cr (+20% year on year). Net profit was ₹3.13 Cr (2% margin). EBITDA was ₹5.17 Cr (3% margin). Revenue has grown at a compounded annual rate of +44% over three years and +30% over five years.
- ₹204 CrRevenue · FY 2025 · +20% YoY
- ₹3.13 CrNet profit · 2% margin
- ₹5.17 CrEBITDA · 3% margin
- ₹25 LakhPaid-up capital
- 58Employees (provident fund records)
- +44%Revenue CAGR, 3 years
- +30%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Melting Pot Concepts Private Limited are on its company page.
Detailed financial statements for AS-IT-IS Nutrition
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of AS-IT-IS Nutrition
AS-IT-IS Nutrition has 3 listed competitors in our database, 2 of them funded. They include Fitspire, Hexagon Nutrition and TruNativ.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fitspire.online | 2020 | Delhi, India | $3.37M | 8 | Health nutrition supplements are provided via an online platform. | |
| hexagonnutrition.com | 1991 | Mumbai, India | 926 | Micronutrient premixes, clinical nutrition products, and therapeutic foods are manufactured. | ||
| trunativ.co | 2019 | Mumbai, India | $3.51M | 29 | Natural nutrition and wellness products are sold online by TruNativ. |
Detailed competitors of AS-IT-IS Nutrition
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AS-IT-IS Nutrition
The website of AS-IT-IS Nutrition (asitisnutrition.com) receives about 675.1K visits a month and ranks #83,698 among all websites worldwide, #2,389 in Nutrition Diets and Fitness.
- Monthly visits675.1K
▲ 24.2% vs previous month
- Unique visitors259.1K
per month
- Global rank#83,698
among all websites
- Category rank#2,389
Health · Nutrition Diets and Fitness
- Bounce rate29%
- Pages per visit3.6
- Average visit2 min 34 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with AS-IT-IS Nutrition. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| muscleblaze.com | 100% | 3.4M | #19,283 | View details | |
avvatarindia.com | avvatarindia.com | 89% | #33,350 | – | |
myprotein.co.in | myprotein.co.in | 89% | #76,325 | – | |
optimumnutrition.co.in | optimumnutrition.co.in | 80% | #71,386 | – | |
| nakpro.com | 78% | 458.9K | #111,449 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AS-IT-IS Nutrition
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Medicine Products
3 companies that operate in the same segment as AS-IT-IS Nutrition (Alternative Medicine Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Homeopathic medicine manufacturing and online retail in India. | 1898 | Noida, Uttar Pradesh, India | USD 26.35 M | 1,192 | ||
Operates an online store specializing in ayurvedic and homeopathic medicines. | 2016 | Delhi, Delhi, India | USD 1.25 M | 16 | ||
Offers Ayurvedic treatments, consultations, and products for various diseases and wellness. | 1992 | Faridabad, Haryana, India | USD 10.08 M | 570 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about AS-IT-IS Nutrition
AS-IT-IS Nutrition was founded in 2017.
AS-IT-IS Nutrition is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
AS-IT-IS Nutrition has 44 employees.
The primary company behind AS-IT-IS Nutrition, Melting Pot Concepts Private Limited, reported revenue of ₹204 Cr for FY 2025, up 20% year on year.
AS-IT-IS Nutrition, established in 2017, excels in promoting health and well-being, nutrition, focusing on dietary supplements, and protein products. Produces high-quality protein products for health and fitness enthusiasts. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
AS-IT-IS Nutrition's top competitors include Fitspire, TruNativ and Hexagon Nutrition.
AS-IT-IS Nutrition operates through Melting Pot Concepts Private Limited.
The legal entities of AS-IT-IS Nutrition currently have 2 directors, including Himmath Hiralal Jain, Arvind Hirlal Jain.
The website of AS-IT-IS Nutrition receives about 675 thousand visits a month and ranks #83,698 among all websites worldwide.