About Asmodee
Asmodee is a Consumer company based in Guyancourt (France) founded in 1995, and was acquired by Embracer Group in December 2021. Online game publisher and distributor studio. Asmodee has completed 7 acquisitions, including Bergsala Enigma, Board Game Arena and Edge Entertainment. Its chief executive, as recorded, is Jayson Pickford. Its website asmodee.com draws about 383 thousand monthly visits. Its focus areas include Consumer Goods, Sports Equipment, Indoor Games and Tabletop Games. Its legal entity is Maine Potato Growers, Inc.
Company details
Asmodee was founded in 1995 in Guyancourt, France, as an online game publisher and distributor. Operations center on family and party games, with titles such as Dice Town, Dixit, Formula D, and Cyclades released among others. The studio manages digital distribution and publishing in the gaming sector, serving global markets from its French base.
- Headquarters Guyancourt, France
- Stage Acquired
- SectorsConsumer
- Website category Games · Roleplaying Games
- Email••••••••
- Website corporate.asmodee.com
- Social LinkedIn X Facebook
- Acquired by Embracer Group (Dec 2021)
- Legal Name Maine Potato Growers, Inc
- InvestorsEurazeo
& 2 more
- Investments & AcquisitionsBergsala Enigma
& 6 more
- Acquired by
Investors in Asmodee
Asmodee has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Eurazeo, Embracer Group and PAI Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are managed across multiple sectors. | 1969 | eurazeo.com | Paris, France | |
Private equity investments in market-leading companies across global sectors. | paipartners.com | |||
Developer and publisher of PC and console games | 2008 | embracer.com | Karlstad, Sweden |
Investor details for Asmodee
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People of Asmodee
2 people are tracked at Asmodee (2 in leadership).
| Name | Role | Group |
|---|---|---|
Jayson Pickford | CEO | Leadership |
Stephane Carville | CEO | Leadership |
Complete people profiles for Asmodee
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Investments & Acquisitions by Asmodee
Asmodee has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Bergsala Enigma, Board Game Arena and Edge Entertainment.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Wholesale distribution of gaming products, cards, and merchandise is conducted. | vrdistribution.com.au | Adelaide, Australia | 2013 | Oct 2022 | •••• | |
E-commerce support services are provided by Miniature Market since 2004. | miniaturemarket.com | St. Louis, United States | 2004 | Dec 2021 | •••• | |
Games and brand logos are provided for the gaming industry. | planbgames.com | Rigaud, Canada | 2016 | Mar 2021 | •••• | |
Online platform for table-top games is operated. | boardgamearena.com | Paris, France | 2010 | Feb 2021 | •••• | |
Technology-based media and entertainment solutions are provided. | edgeent.com | Seville, Spain | 1999 | Jan 2017 | •••• | |
Mobile-based casual video games are developed for iOS platforms. | f2zdigitalmedia.com | Rigaud, Canada | 2002 | Jul 2016 | •••• | |
distributors of board, card, and collectible games | bergsalaenigma.com | Hvidovre, Denmark | 2004 | Jan 2016 | •••• |
Complete acquisition details for Asmodee
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- Exports
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Timeline of Asmodee
11 dated milestones of Asmodee across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Asmodee is founded.
- Exit Acquired by Eurazeo.
- Acquisition Acquires Bergsala Enigma.
- Acquisition Acquires F2Z Entertainment.
- Acquisition Acquires Edge Entertainment.
- Exit Acquired by PAI Partners.
- Acquisition Acquires Board Game Arena.
- Acquisition Acquires Plan B Games.
- Exit Acquired by Embracer Group.
- Acquisition Acquires Miniature Market.
- Acquisition Acquires VR Distribution.
Web traffic of Asmodee
The website of Asmodee (asmodee.com) receives about 383.5K visits a month and ranks #111,199 among all websites worldwide, #5,117 in Roleplaying Games.
- Monthly visits383.5K
▲ 9.7% vs previous month
- Unique visitors161.3K
per month
- Global rank#111,199
among all websites
- Category rank#5,117
Games · Roleplaying Games
- Bounce rate33%
- Pages per visit4.0
- Average visit1 min 42 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Asmodee. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fantasyflightgames.com | fantasyflightgames.com | 100% | #94,428 | – | |
atomicmassgames.com | atomicmassgames.com | 79% | #158,093 | – | |
7emecercle.com | 7emecercle.com | 77% | – | ||
sden.org | sden.org | 74% | – | ||
gigamic.com | gigamic.com | 71% | #326,984 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Asmodee
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Frequently Asked Questions about Asmodee
Asmodee was founded in 1995.
Asmodee is headquartered in Guyancourt, France. It is registered at Guyancourt, Ile-de-france, France.
Jayson Pickford is the CEO of Asmodee, as recorded in our data.
Asmodee was founded in 1995 in Guyancourt, France, as an online game publisher and distributor. Operations center on family and party games, with titles such as Dice Town, Dixit, Formula D, and Cyclades released among others. The studio manages digital distribution and publishing in the gaming sector, serving global markets from its French base.
Asmodee has made 7 acquisitions, including Bergsala Enigma, Board Game Arena, and Edge Entertainment.
Asmodee has 3 investors. Key investors include Eurazeo, Embracer Group, and PAI Partners.
Asmodee operates through Maine Potato Growers, Inc.
Yes. Asmodee was acquired by Embracer Group in December 2021.
The website of Asmodee receives about 383 thousand visits a month and ranks #111,199 among all websites worldwide.